Seeking full time position that allows me to effectively utilize my
experience and expertise in Product Development & Design
WORK EXPERIENCE:
July 07- Current
PRIMROSE DESIGN STUDIO
Self Employed: Freelance Designer + Product Developer
. Apparel design studio and consulting firm: Freelance design +
Product development services for fashion companies & entrepreneurs
. Duties range from design concept, product development, graphic
design, CADS, production management, sourcing and technical/fit
services
. Prior clients: The Gap / Sound Girl / TGO Denim / Michael Mikael /
American Eagle Outfitters / DD Ranchwear- Design
Fifi Cashmere- Technical Design/ Shardann Collection- Production &
Sourcing, Ocean Crowne-Graphic Design
May 11 - Oct 12
VERGE APPAREL, Los Angeles, CA
Head Designer + Merchandising + Partner
. Young Contemporary Branded Label- Chich & Private Label
. Managed and oversaw all design facets of the branded product and
private label development
. Merchandised all collections accordingly, based on sales needs and
demands of the market
. Responsible for all design & graphic development of products and it's
execution
. Developed the brand identity, logos, created seasonal concepts, trend
direction, fabric development, packaging & trim design
. Generated techpacks, including specs, bill of materials and
corresponded daily with overseas office on development & production
. Communicate sampling requests directly to overseas partners, factories
and vendors
. Implemented and managed a T&A calendar & sampling charts for
development & production
. Reviewed & negotiated all costing of product and set margins
. Managed fittings and kept records current with all approvals, submits
& comments (i.e. hardware, strike offs, fabric development)
. Tracked and monitored sales samples and it's distribution to multiple
sales territories
. Oversaw all technical fittings and managed a technical designer-
reviewed & approved all comments
. Creative direction for all seasonal photo-shoots, including
recruitment & management of a creative team
. Developed season look book layouts, line-sheets and all marketing
materials
. Maintained all online presence such as social media sites, website and
branding via the internet
. Travel to market trade shows to merchandise collection, displays and
promote the brand and company
. Attend sales meetings with buyers and initiate press collaborations
with bloggers and magazines
. Recruited & managed a sales staff of four territories
. Recruited & managed a technical designer and interns
Apr 08 - Mar 09
RADCLIFFE DENIM, New York, NY
Design Director
. A Division of Pentland International Brands, Women's Contemporary
Sportswear Collection + Premium Denim Line
. Fully responsible for the entire product design process, includes:
creating seasonal trend direction, product design, fabric
selection, sourcing, package & trim design, artwork development,
sketching, presentations and merchandising of the line
. Generate tech packs with fit specifications, wash, construction
details, trim & fabric information
. Lead fit sessions for proto correction and provides fit comments
. Meets independently with vendors to research new factory resources for
development
. Responsible for researching and identifying new trends, in fabrics,
techniques, silhouettes, and color
. Travel and Shop international market twice a year for trend direction
and inspiration
. Attend fabric shows for direction and purchased fabric yardages
. Travel to overseas factories to oversee development and production
process
. Ensures that product is consistent with market trends as well as the
brand image and story
. Merchandises and presents the collection each season to Sales / Owners
. Participate in presentations to buyers, and press
. Provide creative direction on all photo shoots, website and brand
imaging
. Management and recruitment of freelance design & technical help
Oct 06 - July 07
LOVELY PEOPLE, New York, NY
Head Designer- Apparel
. Women's Contemporary Shoes + Clothing Collection-Company Closed
. All Design, product development, fabric selection, sourcing,
sketching, merchandising of product and presentations
. Responsible for entire product design process, from conception to the
execution, daily communication with factories & vendors
. Provides tech packs with initial fit, construction details, and bill
of materials
. Held role as technical designer, lead fit sessions for proto
corrections
. Worked closely with patternmaker and sample house to execute
domestically made styles
. Responsible for researching and identifying new trends, in fabrics,
techniques, silhouettes, and color
. Shop vintage and current market for design direction and inspiration
. Research & sourced new factories/vendors locally and internationally
. Presents the collection each season to Owner & Sales
. Supervises an assistant/ interns & graphic designer, provides
direction for all packaging and trim designs
. Works closely with footwear team to collaborate and make sure each
product is consistent in design aesthetic
. In charge of management and recruitment of interns and freelance help
Nov 04 - Oct 06
MARITHE & FRANCOIS GIRBAUD, New York, NY
Senior Designer- Women's (May 06- Oct 06)
Designer- Women's (Nov 04 -May 06)
. Women's European Contemporary + Premium Denim + Teen/Urban Lines
. Responsible for designing and merchandising of all women's labels.
. Worked in all product categories consisting of knitwear, sweaters,
wovens,
active wear and outerwear
. Specialized team member for Denim
. Held role as Color/Lab dip Manager
. Daily communication with overseas vendors on development & production
issues
. Attended sales/merchandising meetings
. Responsible for the design of several top selling products
. Worked closely with the design team and VP of design on each season's
concept
. Made sure the collections were consistent with the French/Global
parent company
. Works closely with Graphic Designer and recommends graphic direction
for each
season and provides graphic information sheets to factories
. Provides vendors/factories with technical packages, including detailed
fabric,
construction, trim and spec information
. Traveled to overseas factories to alleviate production issues
. Attends fit sessions to provide direction on look and styling
. Responsible for recruiting and managing a team of freelancers
. Promoted from Designer to Senior Designer after two years
Feb 03- Nov 04
FRx DENIM, New York, NY?
Associate / Designer- Menswear Collection & Women's Tops Categories
. Men & Women's Contemporary Collection + Premium Denim Line
. Responsible for designing and following up on Women's tops and all
Men's
categories including denim, woven bottoms, woven tops, knitwear,
sweaters,
leather and outerwear
. Involved in every aspect of the design process, from initial concept
to production
. Prepared technical packages with spec & construction details, sourced
fabrics,
presentation sketches, and created detailed line sheets
. Communicated daily with overseas vendors, attended fittings, and
provided specs, fit & pattern comments
. Responsible for the approval of fabrics, knit downs, trims, strike
offs, and labels for production
. Tracked and managed all sales samples and distribution to national and
international sales territories
. Met independently with vendors to source new factories and fabric
mills
. Worked directly with domestic agents to assist with development and
production issues
. Researched trends and traveled for shopping research. Tracked and
coordinated sales samples
. Responsible for researching future/current trends in color,
silhouette, fabrics, yarns & prints
. Monitored sales and made sure the product was consistent with the
trends and business strategy
. Held role as Color lab dip supervisor for the design team
. Held role as Graphics manager for the design team
. Produced several top selling styles
. Attended sales meetings to provide insight on product's styling and
fit
. Worked closely with design director to collaborate on season's
concepts/themes and color palettes
. Helped styled and put together each season's rig and presentation
board
. Actively participated in the organization, concept and styling of each
season's photo shoots
. Participated in organizing & attending market trade shows
. In charge of training all new assistants and recruiting & hiring of
intern staff and freelancers
Feb 00 - Feb 03 GEOFFREY BEENE, New York, NY?
Associate Designer- Men's Knits & Sweaters (February 01-February 03)
Assistant Designer, Men's Knits & Sweaters (February 00-February 01)
. A division of Phillips Van Heusen brands
. Responsible for the design of several top selling styles
. Prepared sketches in I-Graphix and worked on PDM tech packages for
production
. Worked with U4ia CAD system to prepare visual presentations and
detailed line sheets, during sales/buy meetings
. Worked daily with the merchandising, sourcing-production and technical
departments
. Promoted from Assistant to Associate Designer within one year
Oct 99 - Jan 00 CALVIN KLEIN JEANS, New York, NY
Freelance Assistant to Product Development Manager- Women's Knits &
Sweaters
. Assisted Product Manager/ Designer with development of collection
. Organized all technical packages, fabrications for pass off to
production
July 99 - Oct 99 J.CREW, New York, NY
Freelance Assistant Designer- Men's Knits & Sweaters
. Assisted Men's Knitwear & Sweaters Design Director with designs for
collection and basics programs
. Organized all color & swatch libraries for the Men's team, worked as
liaison for the design director and production
RELATED SKILLS:
Computer proficiency in Illustrator, Photoshop, Microsoft Excel, Word,
Outlook, Entourage, U4ia, Web PDM, I-Graphix, Apps, Website development,
Social Media marketing
Technical knowledge in apparel construction, sewing, textiles, draping and
patternmaking
EDUCATION:
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THE FASHION INSTITUTE OF TECHNOLOGY
New York, NY
AAS-Associates Degree in Fashion Design
Exclusive1-year accelerated program
Winter 2000
PHILADELPHIA COLLEGE OF TEXTILE & DESIGN
Philadelphia, PA
Textile Fundamental Certificate: Subjects included
Woven Design, Knit Design, Color Theory, Print Technique
Spring 13 - Spring 2014
SOUTHERN NEW HAMPSHIRE UNIVERSITY
B.A-Bachelor's degree in General Studies
Concentration Fashion Merchandising Management
President's List, Summa Cum Laude
LINKS:
www.primrosedesignstudio.com
www.coroflot.com/primrosestudio
~References & Portfolio Available upon Request~