Sales Customer Service

CHRIS BULLEN, MBA

**** ********* ****, **** *****, Texas 76109

817-***-**** (cell) / ************@***.***

PROVEN SALES AND MARKETING EXECUTIVE

A customer-centric, results-driven sales and marketing professional with

strong strategic, leadership, analytical, and communication skills.

Excellent account and project management skills that drive long-term

customer satisfaction and loyalty. Experienced in board presentation

development and delivery. Proven leader in the design and implementation

of marketing strategies that result in increased sales and profitability.

Extensive experience designing executive information systems to improve the

company's IQ.

AREAS OF EXPERTISE

. New Business Development

. Business Strategy

. Sales and Marketing Strategy

. Sales Training

. AS/400 Systems

. Customer Segmentation

. Employee Development

. Salesforce.com

. Executive Dashboards

EDUCATION

TEXAS CHRISTIAN UNIVERSITY, Fort Worth, Texas

MBA Business Management - December 2008

TEXAS CHRISTIAN UNIVERSITY, Fort Worth, Texas

Bachelor of Science in Speech Communication - December 1989

PROFESSIONAL EXPERIENCE

2011-Current RADIOSHACK CORPORATION

RadioShack Corporation specializes in selling consumer electronic

goods and services through its RadioShack store chain and

commercial (B2B) sales channels. Recruited by the Senior VP of

Franchise and B2B Sales to grow the B2B sales department.

Director of Commercial (B2B) Sales

. Completed a restructuring of the department from the ground up

including processes, practices, and personnel

. Developed customer focused marketing strategies that improved

retention and created a new base of business

. Grew the department's revenues by 30% and currently achieving

150% of budget for 2014

. Called on Ace Hardware, True Value, Menards, Meijer, The

Source, Aubuchon, Conn's, Tech Data, Petra, and Do It Best

. Implemented Salesforce.com (CRM) to drive sales and improve

customer service activities

2010-2011 RENTAL SERVICE CORPORATION (Company was purchased by United

Rentals in 2012)

Rental Service Corporation (RSC) is the second largest equipment

rental company in the United States with over 440 locations.

The company differentiates itself from its competitors by

fastidiously managing its operational key performance indicators

that drive customer productivity, loyalty, and long-term

satisfaction.

District Sales Manager

. Created new consultative sales training program that

accentuated our company's ability to service customer needs

and reduce the importance of price in the decision making

process

. Achieved sales goals by growing revenues 15% and outpaced the

market by 11%

. My team's sales effectiveness was reflected in our company-

leading Net Promoter Scores (customer satisfaction)

. Built regional Salesforce.com reporting system and was

responsible for training branch managers and sales

representatives to drive a strategic approach to sales and a

culture of accountability

2001-2008 UNITED RENTALS

2006-2010 HIGHWAY TECHNOLOGIES (Previously owned by United Rentals)

Highway Technologies was the largest highway and street pavement

marking and traffic control services company in the country.

Projects include traffic control for the Republican and

Democratic National Conventions, NASCAR races, Major League

Baseball games, and NFL games (including Super Bowls).

Regional Sales Manager - Business Systems Analyst

. Developed extensive sales and marketing strategies that

included the creation of lead generation programs that

aggressively increased sales and market share by 17%

. Created an in-depth sales training program in the company's

largest revenue generating region that dramatically improved

the sales team's territory management skills, cold call

processes, and increased product knowledge which resulted in

12% rental revenue increase

. Responsible for P&L, strategic planning, forecasting,

budgeting, and program/deal management

. Led market and customer segmentation analysis project, which

enabled deeper insight and focus on the most profitable market

segments

. Served as project manager and implementation specialist for

Salesforce.com (CRM) and business intelligence/management

reporting systems to drive marketing initiatives and

analytically based decisions

2001-2006 INFOMANAGER SOFTWARE (Subsidiary of United Rentals)

The leading IBM iSeries (AS/400) based business

intelligence/management reporting and dashboard software system

for mid-sized and Fortune 500 corporations. Originally a

Finnish company that conducted business in North America, South

America, Scandinavia, and Europe.

Director of Sales - North America

. Responsible for leading solution sales and delivery of

enterprise-wide software to C-level executives

. Managed direct and channel sales force to 104% of goal in

2002, 109% of goal in 2003, 107% of goal in 2004 and 111% of

goal in 2005

. Strategically set company-wide sales and marketing objectives

that expanded business each year

. Drove sales to record success that enabled selling of the

company to United Rentals (NYSE: URI)

2000-2001 RECRUITING CONSULTANTS

Founded company that specialized in the nationwide placement of

sales professionals for companies that focused in computer

hardware and software, pharmaceuticals, dentistry products, and

copiers.

Owner

. Successfully built a loyal base of clients who depended on me

to find the best sales executives on the market

. Closed business due to the devastating impact the September

11, 2001 terrorist attacks had on the economy

1991-2000 FORT WORTH STAR-TELEGRAM [pic]

Fort Worth's largest newspaper with a daily subscription base of

260,000, and 340,000 on Sundays.

Major Accounts Associate Sales Manager

. Improved the sales staff's consultative selling techniques

that secured incremental advertising revenue from Toys 'R' Us,

La-Z-Boy, Cook Children's Hospital, and The Room Store

National Accounts Manager

. Exceeded financial and pharmaceutical national advertising

goals by 37%

District Sales Manager

. Led staff of nine to be named District of the Year in 1997

with an overall attainment of 104%

. District of the Year in 1998, achieved 121% of our targeted

goal

COMMUNITY SERVICE

Court Appointed Special Advocates (CASA) of Tarrant County

The mission of CASA of Tarrant County is to assist the family

court system by providing trained, court-appointed volunteers

who advocate on behalf of abused and neglected children by

making recommendations for safe and permanent homes.

2010 Board President

2008 - 2009 Board President Elect

2008 - 2011 Executive Committee

2006 - 2012 Board Member

. As board president, I worked with the executive director to

implement a new strategic plan for 2010 that included a

comprehensive marketing campaign to increase community

awareness and the number of advocates who serve on behalf of

children in foster care.

RELATED SKILLS

Salesforce.com (CRM), GoldMine (CRM), InfoManager (management

reporting system), iSeries (AS/400), RentalMan (ERP), and

Microsoft Office Suite

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