Manager Marketing

Michael J. Marzley

**** ** **** ***** ***********, OH 43082

H ome: 614-***-**** Cell: 614-***-**** ********@*******.**.***

Linked in Profile: h ttp://www.linkedin.com/pub/michael-j-marzley/56/421/4b5

Professional Summary:

• Experience as a corporate and regional marketing manager leading a team of 5

people

• Creative direction and marketing management abilities

• Proven marketing expert with brand management expertise including corporate and

agency background. Final offer and disclaimer approvals on all offer packages

• A number one priority to ensure that marketing investments are optimized to deliver

maximum ROI (without compromising Brand Equity). Weekly campaign review for future

national targeted campaigns via all media including: TV, radio, print, mail and online tactics

to help increase close rates, drive revenue, and reduce churn

• Experience managing budgets, forecasting, estimates, and final brand and creative

approvals on all materials before releasing to the field

• Experience managing and documenting multiple marketing tactics for marketing,

p ublic relations and operations. Capital expenditure summary experience, both at

f ield and corporate levels

• Creative agency experience working with financial institut ions including Huntington

Bank and Bank One. Retail fashion and food experience with national accounts The

L imited, Kinney Shoes and Wendy’s

• Experience with IBM based office programs proficiency, plus MAC programs Quark,

I n Design, Adobe PDF digital files, Photoshop and primary functions on I l lustrator

Professional Experience:

M J M Marketing Solutions, Westerville, OH

M arketing Consultant, Acquisition, M igration Marketing

8/20/12 – present

• Manage direct marketing materials from concept to market

• Print management expertise in sheet-fed, web, silk-screen, digital and 3D printing.

• Crit ical color experience with fashion, food, paint and laminate product lines

• Proven creative vehicles for testing in segmented markets, list buying by target

markets

• Branded event materials development and procurement from mobile to on-site

execution

• Sponsorship marketing contract negotiating and brand management

• 800 number purchasing, management and response rate reporting

• Plasma and video board messaging development and final production formats

• Recommended vendor data base for: website, print, signage video, online and social

media tactics

• Logo development and brand support materials

• Strong analytical, creative and budget management experience

T I M E WARNER CABLE, Columbus, OH

R egional Marketing Manager, Acquisition, Big West Region

7/2011 – 8/2012

• Managed direct marketing materials produced for all Big West Regions including:

M idwest, California and Texas. Annual budget management of 1.4 million dollars

• Mail quantity totaling 350,000 pieces being dropped every 2 weeks.

• New creative vehicle testing in segmented markets, before a full market roll-out

• Management and response rate reporting for all TFN 800 numbers for the entire

West Region including: M idwest, California and Texas

• Generated custom 800 number response rate reports by tactic, state and by region

summarized weekly for Vice President of Acquisition Marketing and analytics team

• Assisted in specialty marketing mail for Customer Relationship/Retention Marketing

as needed, obtain estimates, creative develop, production schedule with 2 corporate

contracted vendors

• In terfaced weekly with Direct Sales and Inbound/Outbound sales on any

adjustments that may be needed to help increase close rates, drive revenue, and reduce

churn.

• Managed t ransition of 800 reporting number structure for each individual region,

consolidated down to (1) 800 number that will function for the entire West Region

• Region primary postal contact for specifications and funding. Manage the t ransition

of 4 postal permit capital expense accounts, down into 2 consolidated accounts.

Check weekly US Postal Service Caps Account Historical report to ensure proper

f unds are available for all mailings.

M arketing Manager, M id-Ohio Division, Columbus, OH

1998 - 2011

• Directed creative and collateral marketing materials produced for all M id West

Region divisions, plus M id Ohio Division Direct Sales, Commercial and Retail Sales

• Worked daily with M idwest Region Vice President of Subscriber Growth & Strategy

on maintaining a quality creative product per Time Warner Cable graphics

s tandards, Developed new creative vehicles to improve both non and current

subscriber growth

• Managed M id West Region estimates and monthly budgets under the direction of the

M idwest Region Vice President of Subscriber Growth & Strategy

• Requested analytical reports weekly generated from our billing data base which was

U nica based in some markets and CSG format in others

• Reviewed PNL and competitive offer strategy weekly with the Vice President of

Subscriber Growth & Strategy and compared response rates to help increase close

rates, drive revenue, and reduce churn

• Created and developed our in house graphics and design department, which included

t he purchasing of all equipment

• Ini tiated weekly production schedule to maintain multiple project deadlines

simultaneously

• Responsible for the purchasing of all printed marketing materials for the M id-Ohio

D ivision; supply monthly print and estimate accruals summary by the 15 of each

month

• Responsible for the creation and printing of all product installation ki ts for the M id

Ohio Division

• Worked daily with approvals between the divisions and the region with finance,

p ublic relations, legal and marketing for final review and approvals

• Affiliate contact on all affiliate campaign printed materials including direct mail

campaigns, newspaper ads and email blasts

BATES USA, Advertising, Dublin, OH

1995 - 1998

P rint P roduction Di rector

• Supervised Art Directors on daily deadlines and purchased print, video and audio

materials and approval on all final artwork released. Account base covering both

local and national accounts

• Implemented agency workflow procedures to eliminate errors and increase

p roductivity between Account Service, Production and Creative departments

• Directed production of Wendy's national and international Point-of-Purchase and

specialty retail projects covering a 3,200-store base across the count ry

• Production of national direct mail and ad campaigns for Huntington National Banks

and retail development and deployment for all Kinney Shoes retail stores across the

count ry

LANE BRYANT, Retail, Reynoldsburg, OH

1994 - 1995

Purchasing Manager

• Procurement of all marketing related materials for an 826- store base nationally.

• National management of Garment and care content labels design and fabrication

both domestic and overseas for buyer. Supply cost analysis summaries of all label

p roduced.

1993 - 1994

Senior Production Manager

• Creative workflow management supervision of 5 designers and purchasing of all

p rinted marketing support materials and supervision of production designers for 826-

store base across the country. Campaigns developed weekly and in store every Saturday

Warner Cable Communications, Dublin, OH

1990 - 1993

Corporate Marketing Manager

• Creative and budget management of 3.5 million dollars

• This included: in-house design and outside agencies for national campaigns including

development and deployment of TV, radio, print, online and social media tactics..

M anagement of all national direct mail campaigns, and internal marketing support

materials for field marketing managers

• Final creative, offer and brand approvals for ALL non and current subscriber tactics

L ORD SULL IVAN & YODER, Advertising, Worthington, OH

1987 - 1990

P rint P roduction Manager

• Supervised Art Directors on copywri ters on daily deadlines and purchased print,

v ideo and audio materials and approval on all final artwork released. Account base

covering both local and national accounts

• Implemented agency workflow procedures to eliminate errors and increase

p roductivity between Account Service, Production and Creative departments

BURKHOLDER FL I N T ASSOCIATES, Advertising, Columbus, OH

1980 - 1987

Production Manager/ Art Di rector

• Supervised Art Directors and copywri ters on daily deadlines and purchased print,

v ideo and audio materials and approval on all final artwork released. Account base

covering both local and national accounts

• Implemented agency workflow procedures to eliminate errors and increase

p roductivity between Account Service, Production and Creative departments

• Office manager on agency re-design managed external interior designers and

contractors

• Production Ar t Director

Education:

Columbus College of Art and Design, Columbus, OH

BFA, I l lustration, Advertising minor

Skills:

Accomplished in both IBM and Macintosh system platforms including

Word and Excel programs for both estimating and communications

Design platforms include: Quark X Press, In Design, Photoshop and primary functions in

I l lustrator.

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