Assistant Marketing

TAHAJAH SAMUELS

*** *** **. ********, *** Jersey 07008 **************@*****.*** 732-***-****

EXPERIENCE

Grassroots Marketing & Publicity Assistant (Project-Employee) June 2014 – Present

Film Movement / RAM Releasing New York, New York

• Directly assist team with grassroots outreach via targeted marketing, publicity and promotional planning for

‘CANNIBAL’, major summer film release, and ‘1,000 Times Good Night’, distributor’s upcoming fall release

• Identify and pitch to key influencers within film’s targeted-core audience via research efforts

• Responsible for films’ social media (Twitter, Facebook & Instagram) push leading up to nationwide and VOD release

Talent/Casting Assistant (Freelance/Project-Employee) February 2014 – Present

BET Networks New York, New York

• Assist Casting Director in network search for talent as on-air host/correspondent for current and future programming

• Present select candidates via primary research (college outreach, social media, radio stations, digital content, etc.) to

pitch to BET executives

• Develop all talent one-sheets for BET executives' review during the pitching process of the casting

Contributing Writer & Lead Entertainment Blogger March 2012 – February 2014

Everything Girls Love, LLC Web-Based

• Provided daily impactful and engaging editorial pieces for lifestyle blog and digital magazine platforms

Digital Campus Brand Ambassador January 2013 – May 2013

MRY Atlanta, Georgia

• Created a digital marketing campaign to drive traffic to and increase awareness of ReadyU’s official Facebook page

• Promoted Procter & Gamble’s brands and products on Clark Atlanta University’s campus via strategic public

relations and guerrilla marketing

Network Booking Intern September 2012 – November 2012

CNN Atlanta, Georgia

• Published Pharrell Williams on Motivation, his Book and Working with Miley to CNN.com, generating 325+

shares on Facebook, Twitter, LinkedIn and Google+

• Worked with 5+ networks and platforms for CNN Worldwide, CNN, CNN en Español, and CNN.com

• Pitched story ideas for all network entities; breaking news, daily guest vetting routine and special on-air content

• Created a “People Portfolio” to present talent pitches for upcoming and current content & programming

Public Relations Assistant (Project-Employee) September 2012 – September 2012

BET Networks Atlanta, Georgia

• Assisted a team of five experienced PR professionals with the ‘12 BET Hip-Hop Awards’ red carpet maintenance

• Worked with BET’s Corporate Communications Dept. as a liaison between musicians/entertainers and media/press

Consumer Intern December 2011 – January 2012

5W Public Relations New York, New York

• Project-managed accounts: Krups, a kitchen appliance manufacturer, and Camp Bow Wow, a premiere dog daycare

• Tracked media and updated client clip reports by compiling features from blogs, print and online publications, and

television to measure brand awareness and presence

• Maintained and updated media lists of online and print publications, television, radio and blogs for clients

SKILLS

AP Style • Microsoft Office Suite • CisionPoint • PR Campaigns • Editorial • Mac OS • Web 2.0 • Research

PromoSuite Interactive • Social Media • Account Management • Talent Relations • Event Planning • Brand Activation

EDUCATION

Clark Atlanta University, Atlanta, Georgia Bachelor of Arts in Mass Media Arts, May 2013

Cumulative GPA: 3.64, Magna Cum Laude Concentration: Public Relations Management

References and work samples available upon request

References and work samples available upon request

Contact this candidate