Marketing Project Manager

PALLAVI SHARMA

Email: *******.*.******@*****.***

EDUCATION

M.B.A., International Business & Marketing, 2008

American InterContinental University - London, UK

Coursework: Strategic Marketing, Managerial Marketing

B.A., Business Administration & Technology, 2005 (Certificate program in

MBA Prep Studies)

University of Maryland, Baltimore County

QUALIFICATIONS

. 6+ years experience in project management, eCommerce development, risk

management, and data analysis.

. Expert in MS Applications including PowerPoint, Excel, Word & Access.

. Trained in Oracle, PeopleSoft, CRM, SalesForce, EPPM, Omniture analytics

applications

. In-depth knowledge of internet technologies and ability to leverage

technical capabilities to meet business requirements.

. Founder of C'est Jolie - Makeup artistry services: www.makemejolie.com

PROFESSIONAL EXPERIENCE

DIGITAL GLOBAL CONSULTANT September

2014

Marriottr International

Toronto, CA

MANAGER, ECOMMERCE September 2012 - Present

Marriott International HQ

eCommerce Product Development - MarriottDIGITAL

. Manage implementation of marketing and branding related projects and

products to Marriott.com and lead efforts for development of business

requirements, business process redesign, measure project success, change

management, communications, project reviews and user-acceptance testing

through agile methodolgy.

. Provide project management leadership for cross-discipline teams for 5-10

large, complex projects simultaneously that have significant impact on

Marriott.com. Projects include implementation, development, and launch

of Marriott Hotels Digital Refresh, MOXY Hotels, AC Hotels, as well as

managing existing brand sites with the assistance of UX design teams.

. Manage day to day development of all financial budgets tracking ($100-

500K/annual) and project timelines in order to ensure all deliverables

meet Marriott.com standards and enterprise-wide project management

standards.

. Develop internal partner & vendor relationships by managing expectations

throughout overall project life cycle to demonstrate effectiveness and

value of Product Development team for future business needs. Manage

external vendors on a day-to-day basis and develop/approve engagements.

PROJECT MANAGER, CLIENT SERVICES MANAGEMENT May 2011 - September

2012

MICROS eCommerce Inc.

. Managed client service relationship with Sales & Marketing leaders in 25-

30 North American Full-Service Hyatt resort properties to assist with

daily marketing needs, website maintenance, and corporate brand

initiatives.

. Create, develop, and execute monthly e-marketing campaigns through

Britemoon, a Hyatt email program, to generate direct revenue of $10-20K

per month. Research opportunities; analyze competitors, and present

annual performance via marketing plan for each client during scheduled

site visits.

. Partner with Web Marketing Analysts to prepare and report monthly

marketing revenue and digital media performance analysis for each

property. Strengthen SEO (Search Engine Optimization) and brand awareness

for each client through quarterly distribution of press releases which

network to various online news sources and Hyatt RSS feeds. Serve as a

liaison between hotel property, TIG Global and Hyatt Corporate offices.

MARKETNIG ASSOCIATE, CLIENT SERVICES February 2011 - May

2011

PROJECT COORDINATOR October 2008 - January 2011

Bensussen, Deutsch, & Associates Inc. & Marriott International

. Manage multiple marketing projects and branding strategies by providing

deliverables for promotional items in accordance with branding standards

and fulfill each request efficiently in order to expand sales. Generate

creative, unique Marriott & Marriott brand custom merchandise for special

events, room amenities, global meetings and individual client merchandise

needs for Marriott properties as well as corporate customers.

. Partner with key accounts including the Global Meetings department, to

develop and execute effective marketing resources, which adhere to the

needs of corporate events, award programs, and nationwide conferences.

Work with vendors and creative development,/production team to develop

marketing materials which strengthen brand awareness and recognition

amongst prospective target market.

RECRUITING ASSISTANT May 2008 - October 2008

Morrison & Foerster LLP

RECRUITING MANAGER February 2006 - December 2006

Friends & Company Staffing Firm

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