Marketing Customer Service

Jessica L.

Packard

**** *** ***. #*** ( San Diego, CA 92101 ( 716-***-**** (

**********@*****.***

SUMMARY

Experienced marketing, public relations and journalism professional with a

successful track record of securing extensive local and national press

coverage and increasing attendance and exposure. Proven ability to develop,

coordinate and promote successful, high-profile events. Exceptional

organizational, project management and interpersonal skills.

NOTABLE ACCOMPLISHMENTS

. Creation and implementation of marketing campaign for Start Trek the

Exhibition resulting in a 54% increase in attendance

. Secured notable press coverage including NBC Nightly News, Time

Magazine, FOX News, USA Today, LA Times and Travel Channel's Mysteries

at the Museum

. Promoted a book signing with Apollo 11 astronaut Buzz Aldrin resulting

in a sold out venue and extensive local television coverage

. Increased Museum membership by more than 35% in two years.

. Managed all planning, coordination, and marketing of two book signings

with Apollo 11 astronaut Buzz Aldrin resulting in a sold out venue and

extensive local television coverage

. San Diego Air and Space Museum Employee of the Month, March 2008

EXPERIENCE

Marketing & Communications Director, San Diego Air & Space Museum

April 2008 - Present

Create and implement integrated marketing campaigns to drive attendance to

the museum, increase awareness and perception of the museum and the

collection, and support fundraising initiatives. Ensure the museum is

delivering interesting, relevant, and appealing content for all audiences

including visitors, members, donors, corporate partners, media, sponsors,

and staff.

. Editing & Writing: Facilitate and promote museum exhibits, events and

programs while soliciting financial support through mailings, e-based

communications, and presentations

. Communications: Write and edit content for all the museum's

communications including newsletters (print and digital), exhibits,

website, programs, and fundraising materials.

. WebMaster: Oversee all content, structure, and updates to the Museum

website in collaboration with graphic design team, curators,

educators, and development team.

. Public Relations: Write and distribute all press releases and

pitches, maintain media list, coordinate all tours, interviews, and

segments, and am regular spokesperson for the museum.

. Program Development: Research and evaluate potential exhibits,

coordinate their arrival, and develop strategic marketing plan to

drive media coverage and attendance.

. Assisted with promotions of the San Diego Air & Space Wind Tunnel, USA

Olympic Luge Team and Lance Armstrong

. Financial Management: Manage annual marketing budget of $1 million,

including forecasting, expense management, and internal processing.

. Donor Communications: Raise more than $200,000 annually through the

Annual Appeal campaign

. Social Media: Manage and evaluate the Museum's social media

reputation and leverage involvement on social to drive traffic,

interactions, engagement, and member, donor, and visitor loyalty.

. Advertising: Coordinate paid advertising across mediums including tv, radio, print, Out of Home and targeted online ads. Negotiated

media partnerships and sponsorships to secure additional coverage

beyond budget.,

. Event Planning: Coordinated, planned and promoted two book signings

with Apollo 11 astronaut Buzz Aldrin resulting in a sold out venue and

extensive local television coverage

. Team Management: Supervise key positions at the Museum including the

Community Relations Coordinator, Membership Assistant, Social Media

Coordinator, Development Associate and others

. Community Representative: Serve as museum representative with various

community and industry organizations including the San Diego Museum

Council, San Diego Tourism Authority, Balboa Park Marketing Committee,

Balboa Park Online Collaborative, Commission for Arts and Culture and

Association of Fundraising Professionals. Develop relationships

throughout the community to generate partnerships and in-kind

advertising opportunities

Marketing & Public Relations Consultant, Magnolia Tap & Kitchen, San Diego

2013

Southern-inspired restaurant located in the heart of San Diego's Gaslamp

Quarter

. Promoted the grand opening of the restaurant, built media list,

established relationships with local concierge and created promotional

calendar

Executive Assistant to the President, San Diego Air & Space Museum

April 2007- April 2008

. Assisted the President with day-to-day operational activities

. Coordinated Board of Directors meetings and served as the Foundation

Board Secretary

. Created new descriptions for each artifact, and scripts for the Apple

i-pod museum tour

. Managed production of the museum's bi-monthly newsletter Flight Lines

News Editor, Spectrum Newspaper University at Buffalo, Buffalo, NY

May 2005 - May 2006

Largest student-run newspaper in the State University of New York system

. Instructed and mentored 30 staff writers

. Researched and assigned articles to students on a weekly basis

. Analyzed, graded and edited 20 articles a week

News Intern, WKBW Channel 7 News, Buffalo, NY

2005

ABC-affiliated TV station broadcasting to audiences in Western New York and

Southern Canada

. Observed field, live and package reporting and assisted with field

producing on remote stories

. Assisted with management of assignment desk

EDUCATION

University at Buffalo, State University of New York

Bachelor of Arts, Communication, May 2006

Certificate of Journalism, May 2006

COMMUNITY INVOLVEMENT

Marketing & PR Chair, Junior League of San Diego San Diego, CA

2013 - 2014

A member of an international organization of women committed to promoting

voluntarism, developing the potential of women, and improving the

community

. Provide oversight and coordination to the PR/Marketing Committee for

requested support of community and fund development events.

Vice President & Marketing Committee, San Diego Museum Council

2011 - 2012

Coalition of San Diego County museums working cooperatively to increase

awareness of and attendance at the diverse museums in the region

. Collaborate with the museums in San Diego County to promote both Macy's

Museum Month and October Kid's Free Month

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