Marketing Manager
Resume:
Stacy MacGregor
**** **** ******, *** ****, NY **106 / 7 Murdock Ave, Asheville 28801
**************@*******.***
Highlights of Qualifications
** ***** ** ********* & Management [pic] 8 years in Senior Management [pic]
Community Relations, PR & Partnerships [pic] Sponsorship/Development [pic]
Fundraising and Event Management [pic] Animal Welfare & Conservation
Communications [pic] Volunteer & Staff Management [pic] Fiscal
Accountability and P&L Management [pic] Long Range Strategic Planning
[pic] Short-Term Tactical Planning [pic] General HR Principles[pic]
Capital Campaign, Construction and Project Management [pic] Problem Solving
and Change Management [pic] AZA Accreditation Process
Experience
Director of Marketing
Madame Tussauds New York New York, NY 11/08 - 6/14
Chief marketing officer for a leading New York City attraction,
delivering 1.2M visitors and $35M in revenue annually, championing a
broad range of marketing efforts including strategic planning,
advertising, graphics, brand identity, public relations, online
marketing and special events to drive revenue and profitability.
Consistently achieve and exceed annual EBITDA targets, KPI scores,
admission targets and spend per head year over year.
Marketing Manager (11/08 - 12/10)
. Develop and implement a comprehensive marketing and communications
plan that outlined specific goals, strategies, and accountability for
all public relations, marketing, social media, promotional
partnerships and other communication activities of Madame Tussauds
New York
. Achieved annual revenue and volume increased of 8-12% each year
. Manage relationships and execute PR events with celebrities such as
Alicia Keys, Kelly Ripa, Anderson Cooper, Troy Polomalu, Taylor
Swift, Sofia Vergara, generating over 1.2B media impressions annually
. Successfully deliver new phases of e-commerce solutions to our
current website, manage content and design, ensure SEO, and implement
online marketing strategies for both the NY and DC attractions
increasing unique visits and web sales 200+% YOY
. Direct and project manage all product development, new exhibit areas
and figure launches
. Created and executed the annual After Dark Halloween event generating
over $200K in incremental revenue
. Oversee the design, production, graphic identity and brand compliance
for all print and marketing materials, advertising, signage and web
for the NY and DC attractions
. Maintain strong working relationship with NYC tourism community
partners and consistently analyze NYC tourism trends
. Manage annual marketing and capital budget of $4.4M and oversee
marketing and studios team of 11
District Marketing Manager
Borders Books & Music Raleigh, NC/Baltimore, MD 11/06 - 4/08
Managed the marketing efforts for all NC and coastal VA Borders superstores
(12 in total) in order to drive sales and profit, develop customer loyalty
and build on Borders' position as a brand leader.
. Partnered with District Managers and the Regional Director to
determine district marketing objectives, develop and execute the
annual marketing plan and manage the area marketing budget
. Planned and executed all in-store events including national author
events, local author events, music performances, fundraisers, teacher
appreciation events, charity book drives and promotions tied to
regional or national goals and initiatives. Worked with major
authors/artists and their management teams; including Cal Ripken,
Jr., Jenna Bush Paula Deen,, David Baldacci, Patti Austin and more
. Developed partnerships with media and community organizations to
increase Borders market presence resulting in an increase of 2,000+%
of the attained promotional value including TV, radio, print, and
area sponsorship
. Coordinated media for district events, serving as the media contact,
creating and sending appropriate press materials, and managing the
district media database, increasing impressions and PR value by 145+%
. Maintained the event execution standards, training general managers
and supervisors on corporate event standards, and ensuring all stores
comply with Borders brand management policies
. Successfully launched the grand openings of 12 Seattle's Best Coffee
Caf s and a Borders Superstore
SAM Events Baltimore, MD 6/05 - Present Event Planner
President of a full-service event management company specializing in
weddings. Managed all event logistics, vendor relationships, event design,
budgeting, company accounting, website design and maintenance, marketing,
promotion and contracted staff. Continue to contract events on a case by
case basis.
The Maryland Zoo in Baltimore Baltimore, MD 12/99 - 5/05
Sr. Marketing Manager
Senior Marketing Officer for a top Maryland attraction, directing all in-
house marketing including advertising, promotions,
public relations, group sales, graphics, communications, publications,
special events and website. Developed short and long
term strategic initiatives for all departments and set attendance goals.
Marketing Manager (8/00-7/02)
Marketing Coordinator (12/99 - 8/00)
. Develop and implement the annual marketing and communications plan
that outlined specific goals, strategies, and accountability for all
PR, marketing, promotional partnerships and other communication
activities
. Directed the advertising agency, advertising strategy, media
placement, and creative concept for annual, seasonal and special
event campaigns
. Planned and executed the major seasonal events, generating 18,000-
25,000 visitors per event, and created new revenue generating events,
including Brew At The Zoo, producing revenue 200% above budget
. Oversaw all communication including advertising, publications, news
releases, signage and the website as well as a web redesign resulting
in a 300% increase in site traffic
. Developed and executed the regional marketing and PR campaign for a
$6M exhibit opening, Polar Bear Watch, resulting in a 30% increase in
incremental attendance in 2003
. Secured annual promotions valuing over $900,000 in added value,
increasing the attained promotional value of over $395,000 since
2000. Managed contract negotiations and fulfillment for corporate
sponsors and media partners
. Manage annual marketing budget in excess of $500K and oversee
Marketing and Sales team of 7
SSFI, Inc. Baltimore, MD 9/94-6/96 Project Manager
Served as account manager for an office system installation company, with
over $6 million in annual revenue, managing installation projects from the
sales stage to completion, crew of 35 installers, daily operation of the on-
site warehouse including product deliveries, shipping, damage claims,
departmental budget and expense reports
Tully's Restaurant & Night Club Baltimore, MD 7/93- 5/08 Head Bartender
& Manager
Lead bartender at a popular high-volume restaurant and night club,
working part-time through my career. Responsible for
general bartending duties, promotions and events, managing staff and
guest relations.
Education:
Bachelor of Science . University of Baltimore . December
1999
Business Management Specializing in Marketing
Associates of Science . Essex Community College . May 1996
Majored in Biology, Minored in Business
Contact this candidate