Sales Customer Service
Resume:
**** *. ****** **** ****** Sandy, UT *****
**********@*****.***
DAVID C. NOLEN
A growth oriented sales executive with broad based expertise in Entrepreneurial and Fortune 500
corporate sales management in consumer packaged goods and Information Technologies industries.
Specializes in achieving turnaround and growth while leading business and customer development
initiatives, breakthrough joint ventures and customer partnerships. Excels in sales, sales
management, financial analysis, business planning, and establishing policies, processes, and
performance monitoring systems in support of continuous improvement. A strategic and creative
thinker, with exceptional leadership abilities who can lead in both established and new
environments. Sees problems not as obstacles, but as opportunities for growth.
Areas of Expertise
Strategic Planning Personnel Development
P&L Management High Performance Team Leadership
Coaching and Mentoring Customer Development
Process and Performance Improvement Category Management
Customer Service and Satisfaction Cost Reduction and Profit Optimization
Hiring/Staffing Organizational Leadership
Change Agent
Call Center Operations
P E
ROFESSIONAL XPERIENCE
FatPipe Networks 2014 Present
Vice President – US Sales
Reporting to the CEO, leads the inside and outside sales force for the US with a focus on growing the company.
Directs all aspects of the sales organization including managing financial targets/cost controls, client & channel partner
management, leading virtual teams, pipeline/forecast management.
Realigned inside sales force to maximize nationwide coverage
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Instituted forecasting models to ensure accurate planning
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Set pricing policy to ensure market competitiveness
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Developed training plan to ensure rep’s competency
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Greatly improved proprietary CRM to facilitate ease of use
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Introduced a “Customer first” mentality with sales force
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Currently staffing up from 25 to 60 inside sales reps by end of 2014
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Dell Inc. – Worldwide Leader in End to End IT Solutions
Regional Sales Director, Software and Peripherals 2010 –
2014
Lead inside sales operations on a national level in commercial mid market, public accounts, and channel partners.
Responsibilities include direct sales operations, managing financial targets/cost controls, client & channel partner
management, leading virtual teams, pipeline/forecast management and goal/incentive design to optimize sales and overall
customer experience. Sets the overall strategic vision, as well as developing the tactics to implement. Turned around the
Oklahoma City site, going from last to first within two quarters. Total sales organization is divided between Oklahoma
City, Round Rock, and Panama.
• Drove a $500M annual P&L managing a 130 person organization
• Ensured profitable growth with increases of 22% in revenue and 38% in Margin 22% for 2010 11
• Developed and promoted more people to leadership positions than any other director
• Turned around OKC Organization from last in 2009 to #1 performance in FY2010 11, 12 including seven
consecutive quarters as #1 site. Went from worst to first within two quarter
• Successfully ramped up Dell’s M&A in SaaS, Cloud offerings, and Hosting Services
PEPSI COLA NORTH AMERICA – A DIVISION OF PEPSICO
National Sales Director, Izze Beverages 2007 2009
Recruited internally to spearhead the integration of IZZE Beverages into the Pepsi portfolio. Lead the team in sales,
marketing, distribution, and operations. Built a team of eight regional sales managers, driving substantial revenue and
margin growth.
• Doubled volume in two years
• Streamlined distribution network to eliminate redundancy.
• Integrated DSD, food service, and national accounts into one working group.
• Increased revenue and profitability by moving significant amount of volume from third party distributor to
direct.
• Secured distribution in new channels, club, drug and convenience.
Senior National Account Sales Manager 2004 2007
Promoted and took over leadership of emerging and convenience channel team while also managing key regional
and national customers in convenience, drug, and mass channels. Recruited, trained, and managed team of three
account managers. Developed plan for convenience channel which resulted in 24% three year CAGR.
• Implemented new strategy for drug resulting in 13%, three year CAGR.
• Reduced T&E spending 20% while maintaining critical contacts with customers and bottlers.
• Aligned all region bottlers on strategies in club and mass channel.
• Integrated marketing and sales to develop promotional strategy resulting in 12 share point gain in convenience
channel.
Franchise Development Manager 2001 2004
Spearheaded growth initiatives for franchise bottlers in Texas and Oklahoma. Halted three year 20% decline in case
volume and grew case volume from 12,000,000 in 2002 to 18,500,000 in 2004. Developed and implemented
strategies resulting in gain of five share points in South Texas, primarily in emerging and convenience channels.
Managed multimillion dollar A&M budgets.
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Implemented GMA process for entire region to ensure alignment on key initiatives.
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Developed and instituted forecasting model to ensure product availability between bottlers to eliminate
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distribution voids in key customers.
CAMPBELL SALES COMPANY – DIVISION OF THE CAMPBELL SOUP COMPANY
Account Executive Soup/Grocery 1997 2001
Responsible for all Albertson’s distribution centers and divisions in Denver, Dallas/Ft. Worth, Tulsa, Houston, San
Antonio, and Florida. Developed and implemented growth strategies resulting in average CAGR of 11% for all
divisions. Penetrated divisions to vice president level.
Implemented new process for deduction management to reduce unwarranted deductions.
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Developed promotional strategies and tactics to increase weeks on display by eight and inventory on display by
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30%.
Designed and implemented new shelf set, gaining 20 linear feet in 80% of stores.
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Trained and directed territory managers and merchandisers to insure execution of all initiatives.
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ADDITIONAL EXPERIENCE
Account Executive/Broker Manager, Frozen Foods, 1996 1997.
• Turned around Grocer’s Supply account with three year decline.
• Significantly grew case volume from 3,000,000 cases to 4,500,000 in one year.
• Implemented full truck program to reduce cost while increasing volume.
Managed broker relationship to ensure proper execution at store level.
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Territory Manager, Frozen Foods, 1995 1996.
United States Marine Corps, 1985 1991
EDUCATION
UNIVERSITY OF NORTH TEXAS, Denton, Texas
B.S., Business Administration, 1994
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