Public Relations Manager

Signe Andrea Della Torre, APR

***** *** **, *****, **-110 St, Petersburg, FL. 33716 787-***-****

***********@*****.***

CAREER STRENGTHS

A strong goal oriented, proactive and creative professional in the areas of public relations,

entertainment, advertising, marketing and education with more than 20 years experience in

different and diverse areas of business, communications, public relations, entertainment and

journalism. Problem solving and assertive professional with a positive attitude towards any

challenge demonstrating my determination and passion for getting the job done.

PROFESSIONAL CHARACTERISTICS

Effective, assertive communicator and team leader, fast thinker, problem solver, excellent

negotiator, very creative, excellent written and oral communication skills, multitasked, genuine

people-person, customer oriented, ability to supervise and train personnel, resourceful, proactive

and has initiative.

EDUCATION:

APR ACCREDITATION (Accredited Public Relations)

Major Worldwide Public Relations Accreditation given by the

PRSA (Public Relations Society of America)

Only 20 APR’s in Puerto Rico

M.A. DEGREE IN PUBLIC RELATIONS

Sacred Heart University, San Juan, PR

B.A. DEGREE IN COMMMUNICATIONS

Loyola University, New Orleans, LA

PROFESSIONAL: Puerto Rico’s Special Events Producer License

Puerto Rico’s Public Relations License

LICENSES

LANGUAGES: Fluently written and spoken English & Spanish

Signe Andrea Della Trorre, APR 2

PROFESSIONAL EXPERIENCE

Sacred Heart University – Business Administration Dept. – San Juan, PR

2008 – to Present

Part Time Graduate and Undergraduate Professor

Duties

Prepares the materials and syllabus for each course.

Teaches two (2) undergraduate courses.

Teaches two (2) graduate courses.

Teach one (1) Continue Education course

Accomplishments

Produced over 20 special events with undergraduate and graduate students.

Brought over 25 media, entertainment and related business guest speakers to the courses.

Prepares undergraduate and graduate students to become new licensed producers with the

skills of budgeting, negotiation, creativity and character.

Teach students the basic skills to prepare a budget, create, design, set up and produce an

event.

Teach students how to write, set up and present a sponsorship proposal.

Sig Events, Inc. – Public Relations, Events and Entertainment Company – San Juan, PR

2005 – to Present

Main Officer

Duties.

Creates, designs, and produces public relations programs, campains, shows and events for

the company and clients.

Production and Public Relations consultant for different business.

Performs Public Relations task and programs for clients

Accomplishments

Owns a Special Events Producer License allowing the company to produce events in the

local market.

Owns a Public Relations License required by la in Puerto Rico’

APR (Accredited Public Relationist, by PRSA) certificated since 2004

Negotiates sponsorships, productions business deals and promotions.

Manages and implements budgets for different events.

Creates, writes and negotiates sponsorships and events proposals.

Has written over five (5) children theater scripts.

Trains events part time employees

Carlsen Management Enterprises – San Juan, PR

2004 – to 2013

Properties Manager

Duties

• In charged of the management of the properties owned by 16 companies.

• Take care of everyday office and building business.

Signe Andrea Della Trorre, APR 3

• Negotiate with tenants and suppliers.

• Supervise up to 10 employees.

Accomplishments

• Managed $1 million annual budget.

Negotiated and signed four (4) Government 5-year Rental premises contracts.

Designed and worked with a tight budget.

Negotiated with commercial VP Bankers and lawyers.

Maintained the overall image of the company and its services.

Worked with a Bankruptcy Filed and compliance.

Developed strategies to increase tenant’s growth in a tight economy.

Nuevo Día – Major Local Newspaper- Commercial Supplement Section – San Juan, PR

Journalist 1994-2004

Duties

Wrote a variety of commercial Supplements.

Developed, interviewed and wrote the supplement for each one of the assignments given.

Interviewed high profile personalities and professionals according to the theme of the

Supplement.

Accomplishments

Wrote over 100 supplements such as: Banking, Insurance, Summer Camps, Hurricanes,

Salesmen Week, College Education, Sports, Weddings, Architecture, Health, Direct TV,

SHRIM, Decorations and Cars among many others.

Flew to San Francisco to cover a Media event for new Volvo presentation.

Della Torre Group - Public Relations - San Juan, PR

Public Relations Services – Main Officer 1995 to 2012

Duties

Provides public relations services to clients.

Prepares Public Relations programs and campaigns for clients.

Write articles and different materials for media and Internet.

Public Relations consultant for diverse activities and businesses

Accomplishments

Gives Public Relations conferences in different Universities.

Own Public Relations License to work in the Island.

Prepares, writes and implements Public Relations logistics and strategies for more than

ten (10) clients.

.

Producciones Alem – Theater production business – San Juan, PR

Signe Andrea Della Trorre, APR 4

Producer and Main Officer 1992-1995

Duties

Producer of children theater plays

Sold shows and tickets.

Marketing and public relations of the shows.

Negotiated with sponsors.

Negotiated and contracted actors, technicians and suppliers.

Accomplishments

Wrote three (3) original children’s plays scripts.

Produced eight (8) children’s plays.

Mobilized over 25,000 children between ages 4 and 7 years old. Many of them had the

experience of visiting and seeing a theater children’s play for the first time.

Designed and prepared each play complimentary tools for school children and their

teachers.

Teatro Puerto Rico para Niños – San Juan, PR 1987-1989

Teatro Georgetti – San Juan, PR 1989-1992

General Manager of both private theaters

Duties

Rent theaters.

Prepared all promotions and public relations for each theater.

Coordinated co-productions.

Increased both theaters bottom line.

Accomplishments

Had both theaters working 40 weeks every year, with children and adults productions.

Co-produced 10 shows,

Increase both theaters bottom line.

Increase both theatres image and recognition within the performing arts market,

JC Penney – (In House Advertising) – San Juan, PR

In House Advertising Copywriter 1982-1987

Duties

Wrote all in house and media advertising materials for JCPenney local stores.

Accomplishments

Wrote over 10 Advertising Magazines Newspaper Inserts.

Wrote advertising copy in both Spanish and English .

Wrote copy for local television commercials.

REFERENCES:

Available Upon Request

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