Michael A. Leff *** Brighton
Executive Sales & Marketing Management Circle
Port Barrington,
IL 60010
michael.leff@iclo
ud.com
mobile
Profile
Highly influential leader with over twenty-two years of professional
experience leading global business-to-business sales of manufactured
products and solutions to the medical, aerospace, defense, government, oil
& gas, transportation, and industrial markets.
I have a strong business background and considerable program leadership
expertise, which have been developed via a series of hands on domestic and
international roles of increasing size and scope.
Over the last ten years, I have successfully executed a number of large
complex business transformations with a common thread of strategic thinking
and business change. A tactful negotiator, I have a passion for developing
high performance teams across different geographies and cultures.
My areas of expertise include:
. Domestic and international business development, cross department
collaboration, process improvement, program and project management,
marketing, sales, and customer satisfaction.
. Provide product development, branding, positioning, launches,
prospecting, presentations, pricing, contract management, deal
closing, and account channel and distribution management.
. Recruit, train, and focus internal and external teams to outperform
corporate targets.
. Maximize opportunities to expand volume of business, catapult revenue,
and maintain competitive edge
. Combine entrepreneurial drive with business-management skills to drive
gains in revenue, market share and profit performance.
. Communicate a clear, strategic sales vision, effectively training and
coaching both veteran and junior sales team members.
. Cultivate excellent relationships with new prospects and existing
customers.
. Able to turn around lagging operations and prepare companies for fast
growth and profitability
Key Accomplishments
Leadership - Talented sales strategist and tactician offering thought
leadership, strategic advice, insights for market differentiation,
competitive advantage, and go-to market strategies using best in class
tools and processes. Extensive experience in fast paced highly competitive
industries from key roles in market development to the growth development
of global divisions.
Business Development - Drive market enthusiasm through communications,
seminars, trade shows, and industry events, with new media, online
marketing, social media, and SEO savvy. Built a sales networks of 6
territory representatives to consistently exceed an annual 25% growth
target with a yield of 400% in 6 years.
Customer Relations - Developed strategic action plan to enhance account
retention. Revamped customer service department by infusing the call center
with script education to retain customers; stressed a customer engagement
philosophy. Credited with closing core programs with Medtronic, Rockwell
Collins, St. Jude, Boeing, Baker Hughes.
Michael A. Leff
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Professional Experience
Sumida America Components INC.
Sales & Marketing Manager (High Reliability) 2011-2014
Senior sales executive for the U.S. Division of this $650 million global
manufacturer of high reliability magnetic components. Broad scope of
responsibilities included strategic market planning, business development,
sales forecasting, marketing, pricing, training, and personnel for sales
through all channels. Established, maintained and grew global high
reliability OEM sales relationships across all Sumida product lines.
. Brand development, web site traffic growth, web site UI and
advertising revenue. Developed brand strategy and statistics systems.
. Strategic Consulting, including business plan, sales strategy and M&A
development.
. Helped to launch new products and establish OEM relationships in
Europe, resulting in sales increases.
Coilcraft, Inc.
General Manager - Critical Products and Services 2005-2011
Formulate all sales, marketing and manufacturing initiatives for this high
reliability components manufacturer targeting the industrial, aerospace,
military and medical markets. Established strategic partnerships and work
collaboratively with manufacturing, operations, engineering, finance, and
all operating divisions to create effective marketing programs, established
new product introduction/launch strategies, and resolved post-launch
problems. Managed a national and international sales team and
manufacturer's representatives through 6 direct reports.
. Instituted new sales strategies, controls and metrics and transitioned
the function from a product to a solution focus; growing revenue 400%
within six years.
. Established the divisional marketing communications group which was
responsible for website development, product advertising, journal
publications and trade show activities.
. Led various contract wins from major blue chip companies in the
industrial, medical, aviation and aerospace sectors.
. Coordinated the recruitment, training, focus and annual reviews of
manufacturer representatives and direct employees.
GERRESHEIMER GLASS PACKAGING
Senior Account Manager 2001-2005
Headed an account base of ~$10 million in sales revenues for a world
leading manufacturer of specialty glass packaging for medical applications.
. Within the first year, achieved 128% of budget, generating $8.3 million
dollars with a gross profit margin of 28%.
. Opened a new national account within 5 months of being hired that
currently delivered more than $1 million in annual revenue.
wave technologies, inc
Director of Sales & Marketing / Co-Owner 1997-2001
Held full P&L and general management responsibility for this start-up
specialty soldering equipment company. Established the corporate vision,
developed the organizational infrastructure, created a high-profile sales
and marketing initiative, contracted with 2 manufacturing companies for
production, and launched full operations. Directed all planning,
budgeting, forecasting, HR, IT, finance and administration initiatives.
. Recruited a sales team, established performance metrics, introduced an
industry-high commission structure, and grew revenues to $560,000 within
the first two years.
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Wenesco, Inc
National Sales Manager 1995-1997
Delivered breakthrough business development with oversight of sales and
marketing groups. Created corporate brand identity, forged market research
and communications processes, and established field sales force. Expanded
new business development groups, and negotiated agreements with key
customers within North and South America.
. Pioneered product positioning strategies and marketing plans, which
included the implementation of service selling
. Catapulted sales from $2M to $5M. Defined geographic strategy to manage
national and international sales.
. Led a new product to 100% of annual sales projections within 4 months of
launch and personally closed 2 of the company's largest singles sales
contracts with Delphi.
. Developed and maintained plan for ISO certification.
Education
Northeastern Illinois University, Chicago, IL (History Major / Business
Minor) 1992 - 1996