Ching-Lin Hsu LinkedIn
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***** * ** *** *** ***, Glendale, AZ, 85306 *********@******.*-****.*** 480-***-****
OBJECTIVE
Seeking marketing position by utilizing strong marketing strategy, communication and analytical skills.
EDUCATION
Thunderbird School of Global Management, Phoenix, Arizona
MBA in Global Management; Marketing May 2016
• Related coursework: APS Microgrid consulting project; Candy Addicted market research project; IRIS
brand management project; Vita Global digital marketing project from Net Impact; First place of business
plan competition.
PROFESSIONAL EXPERIENCE
Marketing and Trafficking Coordinator Power Trade Media Phoenix, AZ, USA April 14 - Now
• Market Research: Collected competitors’ information by using secondary research skill.
• Data Analysis: Analyzed competitors’ sales data, understanding competitors’ sales strategy and making
strong marketing strategy.
• Sales: Assisted sales team in trade show such as WFX, APTA and Bus Con, collecting company’s
information and implanting sales proposal.
• Team Player: Coordinated and expedited the flow of work and materials within or between departments of an
establishment according to production schedule.
Trafficked final contract between sales manager and clients, increasing the efficiency of the work among the
company.
Proposed strong digital marketing proposal for startup, utilizing 4Ps and 5 forces analysis to assist client’s
business.
Junior Associate Aginsky Consulting Group Portland, OR, USA Jan 13 -Jun 13
• Interpersonal: Attracted over 50 potential cooperated companies in big Chinese region with strong verbal
and writing skill.
• Brand Management: Established strong brand image and brand equity for company by using brand
essence and market research techniques.
• Proposed strong production development analysis, increase company revenue by 23%.
• Analyzed data to develop profitable marketing and operation strategies, identifying over $10,000 in
potential revenue.
General Associate Hua Shuo International Transport Co. Tauyuan, Taiwan Aug 09- Mar 11
• Negotiation: Negotiated with suppliers and helped company reduces cost by 15% in a year.
• Marketing Strategy: Proposed convincing sales proposal, successfully obtained the contract from Adidas.
ADDITIONAL INFORMATION
Languages: Chinese (native); English (Fluent); Spanish (basic)
Computer Skills: Advanced Excel, Advanced PowerPoint, SPSS
Activities: Dale Carnegie Training; Volunteer in Gansu for Eden Social Welfare Foundation; No. 1 of
Global Brand Management Competition, Business Plan Competition, and NGO project
competition. President of Outdoor Adventure Club.