Sales Manager
Resume:
David D. Stafford
Kimberling City, Missouri 65686
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Sales/Sales Management Career Profile
New Account/Dealer Development Dealer Network Stabilization Sales Presentations
New Product Development/Launches Ad Hoc Dealer Sales Manager Promotions/Marketing
Territory Turnarounds Lead Sourcing ROI Justification
Customer Relationship Development Extensive Cold Calling Dealer Showroom Shows
Customer Relationship Improvement Need Determination National Trade Shows
Dealer/End-User Development Applications/Solution Orientation Social Media
Dealer/Sales Representative Management
Professional Sales/Sales Management Experience & Achievements
Global Sales Manager/General Manager: Gammill Quilting Systems
West Plains, Missouri, April 2012 to May 2014
Increased sales from $9 million in 2012 to $12 million by 2013, with company on track to attain $15 million in 2014
based upon first two quarters.
Grew dealers from 21 to 31 worldwide, with 8 of 10 new dealers in Europe, Australia, Russia, and South America, and
expansion slated to continue in Africa, Central Europe, Scandinavian countries, Australia, and South America.
Successfully launched new product on time and in budget in 2014 following identification of problem, outlining of
solution, and hiring of necessary staff to solve issues.
Stabilized dealership network and strengthened company upon beginning position by terminating top 5 producing
dealers in U.S. and rebuilding dealer network, attaining same sales level in only 90 days. Increased company trust
from remaining dealers. Maintained relationships with terminated dealers in case future opportunities arose.
Initiated overwhelmingly successful first weeklong national dealers conference in 2012. Continued maintaining and
developing dealer relationships following conference.
Oversaw process of stabilizing existing product and development of new product.
Initiated first-ever effective end-user customer social media relations, as well as face-to-face interactions at trade
shows and on dealer showroom floors.
Maintained profit and loss accountability, and prepared monthly and quarterly commentary and reports to investors and
board of directors.
Oversaw and managed daily operations, including accounting, purchasing, inventory, manufacturing, operations,
engineering, sales, and marketing.
Increased staff from 46 to 52 employees due to sales growth.
Promoted to general manager in October 2012, and managed employees in 3 facilities located in 2 cities 250 miles
apart.
U.S. Western Regional Manager/Interim National Sales Manager: Brunner & Lay Inc.
Springdale, Arkansas, April 2010 to April 2012
Increased sales from $36 million in 2010 to $44 million by 2012 for privately held manufacturer of consumable tooling
to mining, demolition, and rock drilling industries with over 40 dealers nationwide.
Supervised 5 account managers in Western half of U.S., and maintained profit and loss responsibility.
Recruited, hired, trained, coached, and motivated Western U.S. region dealers.
Secured numerous large contracts shortly after beginning position.
Promoted to interim national sales manager in 2010 and held responsibilities through 2012. Managed 7 additional
account managers in Eastern half of U.S. Provided leadership, managed expenditures, performed significant dealer
relationship building, and held account managers accountable.
Traveled extensively, prepared all national sales meetings, and performed organization for large contracts throughout
country.
Managed accounts such as Nevada Gold, Kensington Mining, and Do Run.
Regional Sales Manager: Holz-Her U.S. Inc.
Omaha, Nebraska (Corporate Charlotte, North Carolina), October 2008 to September 2009
Managed 4-dealer network with 11 dealer sales representatives in 6-state region.
Promoted and marketed standard and CNC panel processing equipment.
Managed key accounts such as Marvin Windows, Pella Windows, Sullivan Industries, Bertsch Manufacturing, and
Masco Industries.
Regional Manager: Michael Weinig
Omaha, Nebraska (Corporate Mooresville, North Carolina), March 2005 to September 2008
Turned around region dormant for 3 years, and attained $10.2 million all-time sales high within first year of
employment.
Closed extremely large projects in key existing accounts.
Managed 6-dealer network with 18 dealer sales representatives in 14-state region.
Promoted and marketed strengths, features, and ROI of automated high-speed CNC controlled solid wood processing
machinery completely new to industry.
Regional Sales Manager: Holz-Her U.S. Inc.
Omaha, Nebraska (Corporate Charlotte, North Carolina), June 1995 to February 2005
Grew neglected 13-state territory to 10-year high of $2.5 million within only 18 months, and grew sales to over $6
million by 2005.
Increased dealers from 3 in 1995 to 13 by 2005.
Managed additional 4 states during absence of regional sales managers.
Directly responsible for sales and promotion of standard and CNC panel processing equipment
Regional Sales Manager: Adwood Corporation
Omaha, Nebraska (Corporate High Point, North Carolina), May 1991 to June 1995
Increased sales from $500,000 in 1991 to $10 million by 1995 for European manufacturer of panel processing
equipment relatively unknown in U.S. and Canada.
Increased dealers from 2 to 24 between 1991 and 1995.
Traveled extensively and managed Western U.S. and Western Canada territory.
Increased machinery offered from 2 to 8 through active participation in new product development.
Sourced and secured manufacturers in Europe and Spain to design and build new equipment for purchase or private
labeling.
Sourced, recruited, and developed over 25 independent installation, customer training, and service technicians
throughout territory from scratch.
Machinery Sales Representative/Branch General Manager: Pyramid Products
Omaha, Nebraska (Corporate Kansas City, Missouri), April 1985 to May 1991
Grew branch sales from $1.2 million in 1985 to $8 million by 1991 for distributor of cabinet hardware and wood
working machinery, with total 1991 sales of $15 million.
Turned around and managed underdeveloped territory consisting of Iowa and Nebraska.
Attained closure rate exceeding 80%.
Successfully performed collections of past-due accounts.
Promoted to general manager after only 1.5 years of employment. Continued to perform outside sales 50% of time.
Increased staff from 3 to 12 due to significant growth in sales.
Maintained responsibility for inventory control, purchasing, and daily operations of branch.
Collegiate Education
Creighton University, Omaha, Nebraska
University of Nebraska, Omaha, Nebraska
Doane College, Crete, Nebraska
Interests
Own and show Arabian horses, water sports, fishing, hunting
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