Assistant Manager Sales operation, CRM, Marketing & Branding

CURRICULUM VITAE

SANJAY KUMAR SONI

H.No - **0, Sector 12

Vasundhara, Ghaziabad - 201010

Mobile No.: +91-989*******

E-mail: ******.***.****@*****.***

OBJECTIVE

To lead, challenge and be challenged in a marketing strategy or

business/market development position.

Analyze and improve marketing, sales and operational performance, develop

products, new services, markets and relationships, which include constant

business development possibilities and a challenging working environment.

PROFESSIONAL PROFILE

Assistant manager - Sales & Marketing new business acquisition for Multi

Brand Car Service business, CRM & lead business for consumer durable

service industry with over Six years experience of working for well

professional companies, currently responsible for business roadmap

planning, developing and exploiting the new business opportunities with the

support departments to ensure revenue and customer satisfaction.

Pragmatic and results orientated, with a focus on bottom line results,

having a track record of achieving and exceeding the standards of

performance set out for any sales & business projects.

PROFESSIONAL EXPERIENCE

Customers Choice (Business Consulting & support), New Delhi

Assistant Manager - Sales operation, Marketing & Branding (Oct'13 -

Present)

. To plan marketing activity, new product launch, Loyalty program for

existing & new customers.

. Customer acquisition responsibility for the client and flawless execution

of promotional activities including On-Ground & BTL Activations.

. Creating customer retention strategies and leading the teams to

develop service products with focus to achieve higher retention.

. Business Model and Strategy Development to deliver industry's highest

return on investments.

. Acquiring and retaining some of the best and most profitable customers in

service industry.

. Branding & promotion activity, Media Planning (Print / TV) & Event

Management.

. Increasing sale, lower the cost of acquisition to build longer and

profitable client/customer relationships.

. To formulate highly targeted and extremely compelling win-back offer that

maximizes customer returns.

. To acquire strategically important customer, prospect and other business-

related data.

. Execution of data-driven marketing, lead generation & appointment

scheduling process.

Carnation Auto India Pvt. Ltd (Multi brand Car Service division), Noida

Sr. Executive - Business Development & Marketing (Dec '11 - Sep'13) - 1

Year 10 Month

. Realizing and optimizing the business development strategy through

tactics such as innovative marketing as well as rapid exploitation of

the changing needs of the market.

. Managing and motivating staff to increase sales and ensure business

efficiency.

. Reviewing business growth and making recommendations for improvements.

. Monitoring market Intelligence, gathering competitors market activity

planning & strategy.

. Corporate presentation, offer designing for corporate tie ups & for

promotional campaign.

. Identifying problems, creating choices and providing alternatives

courses of actions.

. Identifying and utilizing all marketing resources available to help meet

territory objectives.

. Locates and proposes potential business deals by contacting potential

partners; discovering and exploring opportunities.

. Strong understanding of customer and market dynamics and requirements.

. Enhances organization reputation by accepting ownership for

accomplishing new and different requests; exploring opportunities to add

value to job accomplishments.

. Develop and maintain Sales Territory Plan and ensure achievement of

Company sales target

ETV - Network (Ushodaya Enterprise Private limited), New Delhi

Ad Sales Executive - Sales & Business Development (Oct '2008 to June'2011)

- 2 year 8 month

. Interacting with the Group head for determining the sales goals and

planning strategies to achieve the assigned targets.

. Maintaining relationships with the existing adverting agency and

searching for new advertisers for building up the business network.

. Maintaining regular communication with the client to acquire the most

recent information about new advertising campaign & keeping track of the

current market trends in advertising.

. Communicating with the management, clients, advertisers and the whole

business network.

. Procuring new business by contacting new advertiser, ad agency, direct

client through specially organized promotional events and activities.

Reliance Digital Retail Limited

Executive - Consumer durable & IT Department, Ghaziabad (Jan'08 to Oct'08)

- 10 Month

. Customer interaction for their needs and to give best suggestion and

presentation.

. To maintain store sales report, Stock checkout and delivery status.

. To perform beat plan, Store keeping units indenting, and physical

inventory accounts.

. To prepare gab-Serb report, salvage level print and visual merchandise.

PROJECT & TRAINING

8 Weeks Industrial Summer training: Sahara Computers and Electronics Ltd.,

Noida, Sec 63 (UP).

Final project of computer application on Computer Reservation system used

in Indian railways.

CARRIER ACHIVEMENT

Corporate fleet & management tie ups for Noida, Ghaziabad & Gurgaon hubs

for routine business.

Quick Heal Antivirus, Khyber Cement, Earthcon Universal infra quarter deal

on ETV network.

Manage more than 20 districts of MP for Sales & marketing promotion of

network channels.

PROFESSIONAL QUALIFICATION

PGDBM (Marketing Management) Year: 2006-08

ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY

Bachelor of Arts from Allahabad University Year:

2002-05

(Economics, Psychology & Computer application)

STRENGTHS

. Ability to adapt myself according to the situation and open new ideas.

. Good listener, disciplined, self-control & result-oriented attitude.

. Achievement oriented with strong learning and organising skills.

. Managing time, establish priorities and delegating effectively.

. Positive attitude, good interpersonal skills & responsible.

. Team management skills & ability to take own decision.

PERSONAL DETAILS

Father's Name : Mr. Ram Avtar Soni

Date of Birth : 01st Jan 1983

Current CTC : 3.7 L / A

Notice Period : 15 Days

Declaration

I hereby declare that all the above information is correct to the best of

my knowledge and belief.

Date: 04/09/14

Place: Ghaziabad

Sanjay Kumar Soni

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