Marketing Sales

SHERRI J. VANSCOIT 312-***-****

**** *. ******** *******, #*** **********@*****.***

Chicago, IL 60610 www.linkedin.com/in/svanscoit/

Marketing professional with proven experience in National and Global

capacities. Strengths in thought leadership, brand development, customer

segmentation, events, and identifying and driving sales and marketing

strategies to grow revenue and build customer relationships.

KEY SKILLS

. Multiple industry acumen: Services Agency, Software, Wireless,

Commercial Interior Landscaping, High Technology, Healthcare, Health &

Wellness, ASP, Aerospace, Cable and Television, Non-Profit,

Professional Sports, Water Filtration

. Channel experience: digital, direct, marketing communications,

partnerships, sponsorships, events, social media, PR, advertising,

product development, events and promotions, trade shows

. Motivational management style with solid track record of building

strong internal, customer, and partner relationships

. Proven project management skills with a flair for successfully

handling multiple projects simultaneously

Professional Experience

MISIX, INC., Data-Driven Marketing Agency, Westchester, IL

Director Business Development and Marketing November 2013-Present

Report to President/CEO. Responsible for developing and maintaining

productive relationships with new and current clients to grow revenue;

internal branding and marketing; and account management for full-service

marketing agency specializing in data analytics.

. Participate on Senior Management team

. Developed agency brand identity and positioning, messaging, targeting

strategy, and marketing plan

. Build and develop partner relationships

. Account management for full-service client; increased new project revenue

65% in Q1 2014

. Instituted SalesForce.com as a CRM tool and developed sales measurement

metrics and performance evaluation process

. Write concise, value-based sales proposals and RFP's

. Lead product development: NPS, additional Brand offerings

AMBIUS LLC, Commercial Interior Landscaping and Enhancements, Buffalo Grove

IL (Headquarters in London, England)

Manager, North America Marketing June 2010-January 2013

Reported to Global Vice President of Marketing. Solely responsible for

development and execution of B2B marketing and communications strategy for

the North America business within the global Ambius portfolio of brands to

Fortune 500, global hospitality and retail groups, and healthcare. Products

included commercial interior design and landscaping, water filtration

services, living green walls, holiday d cor, and ambient scenting. Worked

closely with global executives and marketing teams to develop cohesive

global strategies and maintain brand consistency and awareness.

Participated in monthly Senior Management meetings. Leadership and growth

of North America marketing team.

. Achieved 18% North America revenue increase through the identification of

key customer segments and creation, implementation, and execution of

integrated marketing strategy. Performance results: 29% average email

open rates; 5% average direct take rate; monthly Advertising Value

Equivalent ROI average of 8. Developed sales and marketing collateral

and brochures.

. Pioneered and led renewed brand positioning and implementation. Project

included: Updated Brand Essence, Brand Key, Elevator Speech, and Segment

and Product Message Maps. Led global roll out via marketing

communications toolkit and online training program.

. Increased web-to-sales revenue 22% in one year and surpassed $1M monthly

revenue goal 3% by implementing content/in-bound marketing, and

increasing SEO, PPC, and social media to drive qualified sales leads

. Developed and managed Partner relationships: product naming, branding,

marketing strategy, materials, launches and financial reporting

. Wrote and managed communications, media, and PR, further championing

brand loyalty and the company mission. Led the research, selection, and

development of trade show and conference participation, including

marketing, sponsorships, and speaker opportunities. Managed speakers'

bureau activities, writing abstracts and draft presentation proposals for

acceptance.

. Managed cross-functional project teams to develop and launch new products

and enhance existing products within the global Ambius brand including

market research, naming, brand positioning, product launch and field

training, online and offline marketing campaigns, sales tools, and web

site development

. Administration and ongoing development of National and Global NPS/Voice

of the Customer program to deliver outstanding customer experience and

satisfaction across all brands. Resulted in Net Promoter Score increase

from 44% to 65% within 4 quarters.

. Instituted global communications best practices and monthly tracking,

reporting, and evaluation methods distributed to executives to meet goal

of creating transparency of marketing team and successes

. Initiated Salesforce.com lead generation and CRM with in-house Tele-

Appointers resulting in 50% increase in appointments to sales

. Budget responsibility of $400K

CONSULTANT May 2009 - June 2010, Chicago IL

Independent consulting focused on Marketing, Branding, Communications,

Sponsorships and Events. Clients included: CelebEvents, Allstate Insurance,

Regent Title Insurance Company

GOGO (Formerly Aircell, LLC), Provider of Airline In-Flight Internet

Service, Itasca IL

Consumer Marketing Manager June 2008 - April 2009

Reported to Director of Marketing. Planned and executed consumer and

business marketing and brand strategy for launch of flagship in-flight

internet product. Led partnerships with major commercial airlines to

implement sales strategies and objectives.

. Development and execution of annual marketing calendar, targeted

marketing plans and programs to end-user customers for product launch and

ongoing through several channels - PR, online, advertising, social media,

events, affiliates/partnerships, promotions.

. Led customer modeling and segmentation and brand proposition development,

increasing unique customer purchases more than 60% within 6 months of

launch. Developed branded and partner collateral and product materials.

. Planned and wrote internal communications to develop brand awareness and

loyalty, launched "Gogo-Brand" event to employees.

U.S. CELLULAR CORPORATION, Wireless Service Provider, Chicago IL

Direct Marketing Manager March 2006 - April 2008

Marketing Consultant April 2005 - March 2006

Reported to Manager, Direct Marketing. Solely responsible for the

research, plan, execution and management of B2C and B2B integrated direct

marketing strategy to multiple customer segments in mass and region-

specific geographies. Incorporated multiple channels including direct mail,

print, PR, online, OOH, and partner marketing. Responsible for response

analysis, database management, and management of creative, print, and

telemarketing vendors.

. Increased direct response rate over 50% to an average of 2%, and a 40%

response lift, through testing, and analysis of creative, lists, market

segmentation, and promotional offers with branded premiums: Family with

Kids, Married no Kids, Single, Gen Y, Hispanic

. Investigated and determined most effective and profitable acquisition

contact methods - developed contact strategy and customer response model,

which resulted in a 131% activation rate lift in the initial test;

Planned and executed first e-mail initiative with 19% click-through rate.

. Direct Marketing lead for re-launch of B2B segment; involved marketing

strategy and execution through multiple channels - broadcast, digital,

print, OOH, direct, partners.

. Managed partner marketing with the Chicago Bears and Chicago White Sox

for campaigns and on-site initiatives.

. Developed internal relationships with regions through quarterly on-site

visits to project brand, provide coaching, and conduct store visits.

. Partnered with internal resources and outside vendor to track, monitor,

analyze and report campaign results; presented results to regions, senior

managers and Officers, recommending action based on results and analysis.

. Responsible for $12M budget and annual campaign calendar.

ALTERIAN, INC., Global B2B Enterprise Software Solution (Marketing

Analytics) Developer, Chicago IL (Headquarters in Bristol, England)

Manager, Marketing Communications 2002 - 2004

Reported to Global Vice President of Marketing. Developed North America

and Global Branding and Communications Strategy; Developed segmentation,

targeting and positioning across key vertical markets; defined messaging

and marketing communications plan to raise awareness and drive sales in new

growth areas.

. Developed and implemented a lead generation direct marketing program

utilizing targeted direct mail, e-mail, and weekly webinars, resulting

in a 300% increase in qualified lead appointments within one month, and

a 150% revenue growth within six months; cold-calling and follow-up

sales appointments; hired, trained and managed in-house telemarketing

staff. Developed global branded collateral.

. Initiated and administered partner/affiliate program encompassing brand

development, public relations, lead generation, sponsorships, trade

shows, and development of marketing materials to produce cross-selling

opportunities; designed Partner Sales & Marketing Tool Kit.

. Managed all aspects of trade show and conference participation: speakers'

bureau, research and participation, themes, promotions, premiums,

materials, on-site logistics, sponsor events.

. Responsible for $250K budget.

NATIONAL FOOTBALL LEAGUE (NFL)

San Diego Chargers; Chicago Bears 1998 - 2001

Part-time, per game status. Game statistics support for the press, team

owners, commentators, and statisticians; assisted team public and media

relations and marketing, and interacted with the broadcast stations and in

press room.

Additional Marketing Experience:

Women in Cable & Telecommunications: Marketing, Sponsorship, and Brand

Manager for non-profit women's leadership program

Health Dimensions: Marketing and Account Manager for healthcare agency and

corporate wellness provider, 1 direct report

A.C. Nielsen: Statistic Research Group Manager for media analysis

business; managed 3 direct reports.

Professional Associations

Business Marketing Association and American Marketing Association

P.A.W.S. Chicago Volunteer, Foster Care Parent, Professional Board Member

Education

Northwestern University, Evanston IL, Organizational Behavior, Focus on

Marketing Communications

San Diego Mesa College, San Diego CA

College of Lake County, Gages Lake IL

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