Sales Marketing
Resume:
David Clow
South Pasadena, CA *****
626-***-**** - cell 323-***-****
*****.****@***.***
Samples and portfolio at w ww.davidclow.com -- L inkedIn profile
Overview
Communications Specialist / Copyw ri ter / P roject Manager w ith proven
expertise in creating customer-facing communications to promote awareness, open
m arkets, support sales and exceed revenue objectives
B-2-B, B-2-C branding and marketing communications
I nternal and external t raining
Corporate journalism, speeches; newsletters, sales support collateral,
shareholder communications
Video scripting
Experience
Communications Specialist / Copy Writer, Los Angeles, CA - June 2009-
P resent
Proven resource for internal and customer-facing communications; developed and
w rote:
White papers: D un & Bradstreet, Inc., Millburn, NJ; Comcast, Philadelphia, PA
Case studies: Comcast, Philadelphia, PA; Eli Lilly & Co., Ethics & Compliance Division,
I ndianapolis, I N
C hange management communications: Avery Dennison, Pasadena, CA; Southern
California Edison, Rosemead, CA
Web copy and positioning strategy: Advanced Depositions, I rvine CA
Sales collateral in print and Web: SunTech, Los Angeles, CA; DRI Energy, Los Angeles,
CA; Idealab, Los Angeles, CA
Computer-based t raining: continuing education for nurses in “Care of the Bariat r ic
Surgery Patient.” HealthStream, Nashville, TN
Proposal w r iting/editing: I n ter-Con Security Systems, Pasadena, CA
Web journalism: McKenzie Management, La Jolla, CA; RocketSTEM Pensacola, FL
Feature-length journalism: New Dentist Magazine, L a Jolla, CA; Quest, the History of
Spaceflight Quarterly, Washington, DC
Southe rn California Edison, Rosemead, CA Communications Specialist –
08/2005-06/2009
Recruited to create new B-2-B and B-2-C outreach media for large, mid-size and
small business accounts and residential customers utilizing SCE energy
m anagement programs and services:
P roduced a new line of marketing collateral : fifty customer-facing Energy
M anagement Case Studies (research, interviewing, wri ting and approvals) branding SCE
as the “t rusted energy advisor” to small and mid-market business customers
Wrote B-2-B, B-2-C technical and marketing copy for print, direct mail, presentations
and Web on business and consumer sustainability and conservation tactics and strategies,
D avid Clow - 626-***-**** - cell 323-***-**** - w ww.davidclow.com - d ****.****@***.*** -
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demand response and energy efficiency
Created new internal and external t raining : produced internal and external t raining
on optimizing energy uses and ROI, utility rates, market conditions and renewable energy
Wrote executive communications, newsletter articles, competition entries ; handled
a r ange of short-deadline assignments for SCE executives and staff
Author/ Business Copy Writer / Executive Coach, Los Angeles, CA –
06/2002-06/2008
Pitched, project managed and completed two books:
S ix Lessons for Six Sons ( Harmony, 2005; Three Rivers Press, 2006; Larousse
[ Brazil] 2007)
A Few Words from the Chai r – A Patient Speaks to Dentists ( CreateSpace, 2008);
w ww.fromthechair.com; revised version 2015
Executive coach for over 150 healthcare professionals on practice branding and
delivering practice-building presentations to lay audiences
I n tel, Los Angeles, CA – Communications M anager, Content – 01/2001-
06/2002
David Clow - 626-***-**** - cell 323-***-**** - w ww.davidclow.com - d ****.****@***.*** -
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R ecruited to lead branding for an I ntel acquisition in middleware / telecom
software for mobile devices and to distinguish the I ntel brand in a commodity
space
Led Web site overhaul for improved business development and user experience
-- C reated new user experience, web architecture, web copy rebranded an In tel
d ivision as the value-add middleware sector leader
-- P artnered w ith IT during planning and programming
-- C reated content curation strategy for improved SEO, engagement, and retention
-- D eveloped u niform product line information template
-- D eveloped master content and editorial calendar for timely site-wide updates
-- E nforced navigation and style guide for product presentations
-- P artnered w ith Senior Managers and Product Managers for updated content
Wrote/ghosted b log entr ies, white papers, technical wri ting, marketing and t raining
collateral, presentations, newsletters supporting brand positioning; liaison with internal
customers
Awarded P residential Certificate for Results Orientation
Quisic, Los Angeles, CA - Head Writer/Editor – 06/1999-01/2001
Recruited to w r ite and develop content creation protocols for an early-stage e-
learning leader.
David Clow - 626-***-**** - cell 323-***-**** - w ww.davidclow.com - d ****.****@***.*** -
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W rote and managed w r iting process for award-winning business e-learning products
p roducing over $2.5 million in revenues
Hi red and supervised staff ; served on merger teams for integrating new acquisitions
and working processes
Co-produced proprietary streamlined production tools ; led team for company
w rit ing style guide
Cited by management for excellence in performance
Photogenesis, Los Angeles, CA – D i rector of Communications – 02/1994-
06/1999
Recruited to create and execute internal and external communications for an
early-stage medical device company.
W rote and managed shareholder communications, documents and reports
Co-authored business plan, internal and external communications
Liaison w ith research and clinical staff, physicians, press, patients
F reelance T raining Communications Consultant, Philadelphia, PA, Los
A ngeles, CA, 03/1986-02/1994 (concur rent)
Versatile freelance w r iter / program designer for t raining, marketing
communications.
C reated t raining program design and media for American Express ENVOY; scripted
D avid Clow - 626-***-**** - cell 323-***-**** - w ww.davidclow.com - d ****.****@***.*** -
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t raining media for National Association of Realtors; Nissan Motor Corporation, CRM
Learning, Universal Studios
A micus Communications, Los Angeles, CA Writer 08/1987-12/1994
(concur rent)
Writer / program designer for t raining, marketing communications.
Scripted presentations, executive communications, t raining programs: MCA, Great
Western Bank, Amgen, Fluor, Dial Corporation, ENOVA Corporation
LS I Communications, Philadelphia, PA 06/1982-08/1987 (concur rent)
Marketing Communications Writer; t raining, sales support, collateral for AT&T, Bell
A tlantic
F reelance Jou rnalist, Philadelphia, PA 1983-1987 (concur rent)
Freelance news and feature coverage for USA Today, Philadelphia Magazine, Pennsylvania
Outlook Business Quarterly
U rban P roductions, Philadelphia, PA 06/1978-06/1982
Wri ter, Researcher, Production Assistant, U nderstanding Cities, award-winning,
nationally-broadcast five-part half-hour documentary series on the history and
development of Rome, Paris, London, American cities, and the City of the Future
David Clow - 626-***-**** - cell 323-***-**** - w ww.davidclow.com - d ****.****@***.*** -
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P ublications
Books
http://www.amazon.com/David-Clow/e/B002BLS8IW/ref=nt t_athr_dp_pel_2
Academic Publications
https://independent.academia.edu/DavidClow/Papers
Creative Awards, P roductions
http://laplaywrights.org/meetourmembers.php?do=view&users_id=808
Texas A& M University Baylor College of Dentist ry “Dental Crossroads”
http://newsstand.bcd.tamhsc.edu/?p=1391
http://vimeopro.com/user2335290/dental-crossroads
Podcast
http://www.thepassionatedentist.com/davidclow/
Samples and Portfolio
http://www.davidclow.com
Education, Certifications, and Affiliations
University of Pennsylvania, BA with honors, English and History
David Clow - 626-***-**** - cell 323-***-**** - w ww.davidclow.com - d ****.****@***.*** -
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Certificates in Mul timedia Authoring, University of Southern California, American Film
I nstitute
Richmond College (London, England)
A uthors Guild
Alliance of Los Angeles Playwrights
David Clow - 626-***-**** - cell 323-***-**** - w ww.davidclow.com - d ****.****@***.*** -
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