Marketing Professional

SANDRA CHEUNG-GAILLAC

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Alhambra, CA 213-***-**** **********@*****.***

PROFESSIONAL PROFILE

Accomplished dynamic leader with 19 years of experience in the marketing and advertising field.

Delivered effective solutions to drive market share, increase client base, raise revenue, and build brand

recognition. Successfully managed high profile client campaigns.

CORE STRENGTHS

Commanding passion for “out-of-the-box” thinking in all areas of business

Innate skillset for designing cost-effective strategies to reach goals and manage expectations

Consistency in driving high marketing campaign response rates

Acute negotiating skills leveraging and increasing purchasing power while reducing overall rates

Experienced in performing extensive demographic and psychographic, profile overlays, market

research

Consummate business developer that strengthens partner and business relationships

WORK EXPERIENCE

Ad Farm, Toledo, OH 2013 – Present

Marketing Consultant

Provided marketing expertise and strategies in areas of relationship and budget management;

customer service; research and analysis

Managed marketing reporting for clients

Interpreted key data in support of integrated, customer targeted, analytical campaigns to

determine quantitative results

Grizzard Communications, Glendale CA 1997 – 2012

Media Manager (2005-2012)

Successfully lifted acquisition results 30% by applying combined efforts in media messaging

channels

Streamlined the execution of $40 million of integrated proposals for 150 to 200 new business

prospects

Lead, motivated, and provided guidance in the execution of large scale integrated campaigns

Seasoned in executing messaging channels to reinforce brand images making the client more

visible

Managed and developed Creative and Print Production deliverables ensuring all deadlines,

processes, tracking mechanisms, and provided material and packaging specifications to all

appropriate departments

Implemented, developed, reevaluated campaigns to reduce costs, meet goals and objectives, while

ensuring efficient reach and frequency in marketplace

Worked closely with direct reports on all levels of daily responsibilities, strategies,

recommendations, pricing negotiations, workflow, billing, invoicing, and job reconciliations

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Provided inter-departmental training for numerous advertising channels

Reinforced excellence in the workplace through positive and timely affirmation while providing

mentorship and coaching in areas requiring performance improvement

Account Supervisor (2000-2005)

Reviewed market research, planning, buying, reconciliation, price negotiations for proposed

campaigns

Determined appropriate, cohesive, and timely schedules which maximized exposure in marketplace

Worked closely and travelled with account teams to meet and discuss advertising opportunities

with clients

Developed proprietary media software to increase buying efficiencies

Prepared and delivered client presentations for new business development

Established a check and balance accounting system to ensure accurate payments, thereby

eliminating billing inaccuracies

Account Executive (1997-1999)

Planned, monitored, and organized client’s needs in their entirety

Single-handedly cultivated and nurtured relations for a client on all levels (i.e., planned, budgeted

and collaborated with the client to spearhead conceptions for annual campaigns)

Worked closely with international and domestic print vendors

Coded, tracked and analyzed campaign performance, approved vendor invoices, billed client and

reconciled all campaigns

Russ Reid Company, Pasadena CA 1993 - 1997

Media Planner/Buyer & Account Coordinator

EDUCATION

B.A. Sociology - University of Southern California, Los Angeles CA

OTHER SKILLS

Proficient in the use of Windows-based computers, MS Word, MS Excel, MS PowerPoint, MS Outlook, and

Strata

OF NOTE

Created a food blog to showcase my passion for food through photography, writing, and

experimentation.

Promoted blog via the use of current social media outlets to drive traffic and followers to site.

Worked with Google analytics, Bitly, Amazon Associate Account, Hootsuite, Twitter, and Facebook.

Blog was featured as blog of the day on Foodista.

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