Marketing Manager
Resume:
Dan McCullough LinkedIn
*** ******* ****** *********, ** 03574
***.**********@*****.***
<EXPERIENCE>
*/**** - ******* ****** *********** Littleton, NH
Web Marketing Manager / Developer
Responsible for managing and supporting all marketing and development
driven web initiatives and projects for all 12 brands market expansion
goals. Managing all day-to-day operations of the web department, overseeing
projects across departments and managing project deliverables to vendors.
Increased brand visibility online, implementing processes and strategies
for SEO, SEM, Email and Social Media, reporting on success metrics and
overall ROI of campaigns exposure of the brands to new markets. Solely
responsible for e-commerce vendor relationship for all brands, negotiating
contract and working hand in hand with them to integrate the solution into
the internal order entry and fulfillment systems. Managing all aspects of
development, design and back end integration (Microsoft Dynamics), working
across all brands/divisions of the company to plan, educate and bring
everyone on board with the phased roll-out of 3 b2c and 2 b2b ecommerce
site using Magento.
9/2009 - present IMinteractiv Consultants Bethlehem, NH
Principal
A hands on consultant for several multi-million dollar e-commerce clients,
evaluating and redefining their SEO, Social Media, PPC and website
enhancement initiatives, process and procedures. Plan and assist in large
website migrations both on the hardware side and the software side.
Developed and implemented strategies around large dynamic e-commerce site
platforms, resolving business process issues and addressing client concerns
and high level needs surrounding major database integrations and server
moves. Managed version control, bug tracking/resolution, development time
lines from concept through to implementation. Managed tight development
cycles, meeting timeline goals and coordinating, implementations across
departments. Coordinating build schedules with content teams, marketing
teams and support staff. Additionally, mentored and monitored other staff
in their skill development, working alongside them to help grow their
understanding and ability to handle small code edits and modifications.
Worked with ecommerce platforms Magento and Websphere on various projects.
1/2008 - 4/2009 3rd Wheel Digital/Fleming and Van Metre
Advertising Plymouth Meeting, PA
Director, Web Technology
Brought in as a key element in the company's expansion into the digital
marketplace, allowing the company to expand from static websites and simple
email marketing to fully integrated digital marketing and web development.
Implemented the team structure for the web department and managing staff
and day-to-day operations. Developed processes and strategies for SEO, SEM,
Email and Social Media. Implemented projects, established and maintained
vendor contracts, and evaluated technology solutions. Worked closely with
Account Management teams on project proposals for the Fortune 1,000
client's needs. Worked with ecommerce platforms Magento and Websphere on
various projects.
8/2004 - 12/2007 Dynamic Team Sports Downingtown, PA
Sr. Web Developer/Web Marketing Manager
Responsible for all the technical assets of the company including those in
the Toronto manufacturing facility, Managed the strategy and direction of
the website, the development team, day-to-day operations, as well as the
warehouse automation and Windows application development. Additionally
managed IT Support staff, overseeing system maintenance, troubleshooting
and allocation of new systems/system requirements. Redeveloped part of UI
to interface with their backend AS/400 system for near real-time inventory
and order entry which allowed for automated graphic setup in the warehouse
print system. I developed automated reporting from the AS/400 systems
allowing for a more granular view of sales revenue for evaluation and
tracking of marketing efforts.
7/1999 - 8/2004 Garnet Hill Inc. Franconia, NH
Sr. Programmer/Web Technology Specialist/Software Engineer
Programmer, Developer, Troubleshooter, and internal web resource for the
company and other Cornerstone Brand affiliates. Kept current on all web
technologies, keeping systems manageable and dynamic. The systems include -
Mozart (AS/400), Broadvision, eGain, BuyStream and Responsys. The site
environment is Sun platform, Netscape web servers, BroadVision e-commerce
application, JSP/JS presentation layer, C++, MQ Series communication to
allow real time transactions and Oracle 8I database. Key in moving the
company from dependencies on our NY development company; taking over day to
day maintenance of the site, as well continuing to move the company's
website forward with dynamic coding and development efforts, saving the
company well over $100k/year.
10/1998 - 7/1999 Fluid Web Development, LLC Bradford, VT
Director of Online Services
My web development and consulting firm assisted small to mid-sized rural
businesses in the online marketplace. As one of the principals of the
company I had the ability to do everything that was needed to get projects
up and running, everything from setting up DNS, coding the functionality of
the site, to creating graphics for the site.
3/1997 - 8/1998 VideoVision Productions Barre, VT
Manager of Internet Services
As the Manager of Internet Services I was responsible for scheduling and
performing website maintenance, marketing of the website, meeting with the
Creative Services Department. I was also responsible for reporting all
project information to the CEO. The Internet Services Department handled
all internet websites, Internet marketing/advertising, technical support,
setting up accounts and maintaining accounts.
<EDUCATION>
6/1996 Liberty University B.S. Sports Management
<AFFILIATIONS>
5/1998 - Present International Webmasters Association
6/1996 - Present Microsoft Developers Network - Level 3
1/1996 - Present NEUSA Association of Internet Professionals
6/1995 - Present HTML Writers Guild
6/1996 - 6/1997 Real Networks - Developer
11/2006 - Present IEEE (Institute of Electrical and Electronics
Engineers, Inc.) Member
<SKILLS>
SEO, SEM, Social Media Marketing, Email, Multi-Channel Analytics, Strategic
Marketing Planning, Project Management, Vendor Relations, Team Management,
Application Development, Silverpop, Google Analytics, Omniture,
Coremetrics, JSP/JS, PHP, HTML, MySQL/SQL, AS/400.
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