Customer Service Marketing
Resume:
Daniel Kyle Shuftan
*** ***** ********* ****** . **** 2504 . Chicago, IL 60654
Phone: 847-***-**** . E-mail: ********@*****.***
LinkedIn: Daniel Shuftan . Twitter: @StateStSports
PROFESSIONAL SUMMARY
I consider myself a marketing enthusiast who leverages traditional channels
and connects brands with consumers. I analyze how brands interact and
connect with consumers to drive revenue. Most importantly, I am completely
energized by customer service and client rapport.
Work Experience
2009 - PRESENT BLITZ BRANDING, LLC (Boutique Marketing Agency)
Chicago, IL
Head of Marketing (representative long term projects
included)
o Advise clients on how to increase brand presence and generate
sponsorship opportunities through the use of digital and
traditional marketing
o Work with corporate clients on strategic planning,
sponsorship activation and event creation from inception to
completion
o Create and maintain relationships with local and national PR,
marketing and media agencies
o Liaison between clients and media including print, digital
and broadcast platforms
o Generated multiple forms of sponsorship and revenue for
clients including Nike, Under Armour and Shock Doctor
o Collaborate with C-Suite Executives and cross-functional
teams on marketing programs and special projects
o Created and executed various experiential campaigns for CPG
brands and retailers
o Produce multiple charitable events for clients including
managing budgets and media outreach
o Secure TV, radio, newspaper and blog appearances for clients
o Partner with organizations on social media education, content
strategy, execution and analysis of all digital media
platforms
o Create and execute ongoing social media campaigns for clients
through Twitter, Facebook, Pinterest, Google+, Instagram,
LinkedIn, Quora, You Tube and Wordpress
o Participate as an expert panelist discussing social media
best practices for B to B and B to C marketing at conferences
including: Chicago Ideas Week, Social Media Week, Business
Marketing Association
Four Corners Tavern Group - representative client
o Directed strategic marketing initiatives for 8 different
restaurants
o Main source of communication in regards to PR messaging
including drafting press releases, appearances and interviews
with media
o Managed annual marketing budget of approximately $150,000
o Created unique partnerships with various corporations for
each establishment (i.e. blogger events, alumni partnerships,
networking functions)
o Created brand awareness through digital and traditional
channels including Twitter, Facebook, Instagram, LinkedIn and
You Tube
o Developed and conducted training sessions for up to 200
people per session to teach strategic social media to
restaurant operators
State St. Sports - representative client
o Operated sports and entertainment website focused on the
shared human experience of sports
o Featured as one of Chicago's top 50 most influential social
media personalities according to wefollow.com
o Website was profiled on several Midwest radio stations for
its social media campaigns
o Established and maintained working relationships with major
marketing, advertising and PR agencies
o Created marketing plan including SEO and online advertising
o Created and executed a successful ongoing social media
campaign to launch and promote website on
Twitter and Facebook
o Branded website through social media outlets, obtaining over
28,000 followers on Twitter and over 2,500 friends on
2007 -2009 Allen Green, C.P.A.
Lincolnshire, IL
Client Services/Business Development Manager
o Served as liaison between clients and C.P.A.
o Generated client leads, created Requests for Proposals and
finalized deals
o Organized and maintained accurate documentation for all
client data
o Compiled, organized, processed and analyzed information for
the preparation and presentation of assigned projects and
reports
2006 -2007 Hyatt Select Hotels Group, a Subsidiary of Global Hyatt
Chicago, IL
Project Manager
o Worked with Global Marketing team to ensure renovations
represented brand equity
o Researched prospective vendors and conducted cost-benefit
analysis on hotel products to comply with Hyatt Place brand
standards
o Managed relationships between 50+ vendors and over 100
General Managers for procurement of all necessities for
renovation of hotel properties
o Coordinated all items for brand standard in 100+ hotels
o Negotiated sales terms including pricing, transportation and
product selection
o Created and implemented programs and templates for quarterly
review of vendors and products
o Implemented program to comply with budgetary requirements for
over 100 hotels
2004 -2005 Chicago White Sox
Chicago, IL
Group Ticket Sales Intern
o Surveyed season ticket holders to compile data to support
proposed marketing campaign
o Was in the top 5% of sales among the Group Ticket Sales
Interns
o Sold more than $200,000 worth of tickets and accommodations
o Created and maintained relationships with multiple corporate
and individual clients
o Created extensive database of potential clients utilizing
referrals and leads from established season ticket holders
2004 Clear Channel Entertainment
Prairie Village, KS
Marketing and Sales Intern
o Organized season opening events for multiple venues including
budgeting, operations and publicity for thousands of
customers
o Generated numerous client leads and responsible for over 100
established accounts to maintain relationships and up sell
products
Education
Northwestern University - Coursework for Masters in Sports Marketing; 2008
- 2009 Evanston, IL
University of Kansas - Bachelor of Arts; May 2004
Lawrence, KS
Professional MembershipS
. Social Media Committee of the Business Marketing Association of Chicago
. Chicago Interactive Marketing Association (CIMA)
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