Copywriter and Content Strategist

Heera Kang

512-***-**** *********@*****.*** www.linkedin.com/in/heerakang Irvine, CA

COPYWRITER CONTENT STRATEGIST

My role is to orchestrate the creation, flow and best use superior web, print and marketing content.

Summary of Qualifications

• Engaging and user centered copywriting and content strategy in consumer technology, education, healthcare,

home services and other verticals.

• More than 15 years of copywriting, editing, proofreading and publishing experience.

• Master’s degree from nationally recognized creative writing program at UT Austin.

• Innovative blog content, slideshare presentation, infographic, video script and article writing.

• Comfortable in Wordpress or customized CMSs, Basecamp and social media platforms.

Experience

Copywriter Content Strategist University of Texas at Austin, COERLL

2009 to present

• Manage and edit blog content, including tagging and coordinating team of blog writers.

• Orchestrate social media campaigns to publicize events and new product offerings.

• Promote key projects by writing infographics, videos, newsletter articles and other marketing content.

• Increase user traffic with compelling newsletter content, technology articles and press releases.

Web Content Strategist The LIVESTRONG Foundation (through Aquent)

January 2014 – May 2014

April 2013 – August 2013

• Collaborate with interactive design, development, marketing, analytics and product management teams to

implement content strategy and branding goals from scope to launch.

• Analyze organization goals, user profiles, stakeholder interviews and metrics to support UX decisions on flow

and release of information.

• Create and maintain content audits, inventories, copy style guides and other documentation to facilitate smooth

CMS upload.

• Write and edit content decks including meta data, tags based on SEO best practices and display specs.

Online Copywriter Content Specialist Dell (through Liaison Resources)

Dec. 2012 – April 2013

• Translate hi tech language into customer focused and friendly eSupport articles.

• Apply brand voice and consistent style for optimal impact on audience.

• Create clear, personalized and informative content that anticipates customers’ questions.

• Contribute to content strategy to ensure users have an effortless and guided experience.

Freelance Writer Editor Various educational, magazine and trade book publishers with national distributions

2006 to 2009

• Conduct research and interviews and write articles for a national audience.

• Create appealing and impactful educational materials and children’s books.

• Polish and perfect copy in novelty trade book manuscripts and make print ready.

Supervising Editor Harcourt Achieve

2004 2005

• Conceptualize product lines for the international print and multimedia publisher.

• Contribute to marketing message for public appeal in a competitive market.

• Manage challenging schedules and budgets to meet project goals.

• Lead designers and editorial team toward achieving personal success and exceeding company expectations.

Children’s Book Editor Ballard & Tighe Publishers

1997 2004

• Manage production of assessment software and instructional materials for K 12 education.

• Conduct focus groups and on site research to determine direction of product line.

• Oversee and encourage excellence from editorial and design staff.

Education

University of Texas at Austin, M.F.A in Creative Writing, 2012

University of California, Berkeley, B.A. in English, 1997

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