Sales Insurance

Mireya (Lily) Cuza Abdala

**** ****** **** (***) 298-

**** (Mobile)

Weston Fl 33327 e-mail:

********@*****.***

Profile:

Seasoned Executive with exceptional Senior Management experience in

Health, Life, and Property/Casualty Insurance as well as working with

Banking and Financial Institutions, with a proven track record of

results in the areas of Business Development, Marketing, and Sales, as

well as significant expertise in the areas of operational oversight

and regulatory compliance.

Career Objective:

Seeking a challenging position in a sales and marketing-oriented

company where my experience and knowledge could be fully utilized and

further developed.

Professional Experience:

Builders Appliance Services, Inc (BASI) Medley, Florida

Office Manager

From February 2012 to present. Work hand in hand with General

Manager to run complete operations of company. Mainly responsible

to oversee purchase process and coordinate deliveries with

suppliers to each individual property. Also responsible of

organizing complete quoting operations resulting in a quicker turn

around of quotes requested and increases invoicing from an average

of $100k monthly to $700K monthly.

MMM Healthcare, INc. (A Division of Aveta HealhCare) San Juan, Puerto

Rico

Assistant Vice President

From June 2008 to August 2010. Responsible for overseeing sales

of GBT (Global Business Team) Independent Producers, as well as

all group sponsor programs for MMM Healthcare (MMM), the leader in

Medicare Advantage in Puerto Rico with over 200,000 members and

the largest Medicare Advantage Plan in a single market in the US.

Also responsible of overseeing complete sales department

operations, policies and procedures assuring that department

complies with Federal rules, regulations and guidelines, including

but not limited to the development and implementation of internal

policies and procedures to ensure regulatory compliance, sales

force regulatory compliance training, and compliance oversight.

Responsible for managing an annual budget of over 18 million

dollars, and for overseeing business relationships and servicing

to over 150 physicians assigned to the GBT, who were contracted

under MMM's provider network.

Triple-S LIFE ("Triple S VIDA"-Blue-Cross Blue-Shield affiliate) Hato

Rey, Puerto Rico

Senior Vice President

From November 2006 to April 2008. Senior Management

Responsibility for developing and overseeing the implementation of

operational procedures of the Life Insurance Division for Triple-

S, Puerto Rico's second largest publicly traded company and Blue

Cross-Blue Shield Affiliate, which included new business

underwriting, customer service, claims, systems facilities and

human resources. Senior oversight of individual departmental

operations in order to reduce operational & administrative costs,

improve quality of products and services, reduce process-cycle

time and improve process flows. Collaborated with Sales &

Marketing Senior Vice President in order to ensure that the

required operational procedures and support services were aligned

with the company's sales & marketing goals. Triple-S Vida,

formerly known as Great American Life Assurance Company has over

$400 million in assets, approximately 800 employees, 23 offices,

and serves over 300,000 insured clients.

Mireya (Lily) Cuza Abdala

Page 2

Popular Insurance, Inc. (A Division of Banco Popular) Hato Rey, Puerto

Rico

Direct Business Vice President

From April 2002 to October 2006. Responsible for all property and

casualty insurance business generated through Popular Auto and

Popular Mortgage, organizing and creating cross-selling strategies

for offering life insurance at closing of loans, and managing an

insurance portfolio which generated over $4MM in annual

commissions. Developed and established sales strategies to

develop Non-Bank distribution channels, generated strategies for

increasing sales and market penetration, and for maintaining and

increasing sales among existing customer base. Responsible for

creating and developing annual sales and marketing strategies,

annual budgets sales forecast.

CitiSeguros Puerto Rico, Inc. (A Division of CitiBank) Rio Piedras,

Puerto Rico

Residential Vice President, Insurance Product Manager

From September 2000 to April 2002. Responsible for meeting with

insurance companies to discuss and/or develop new insurance

programs offered to Citibank Puerto Rico customer portfolio

through bank's business distribution channels and/or mass

marketing offerings. Responsible, along with Insurance Business

Head, for negotiating contracts, commissions and profit-sharing

agreements with insurance companies. Monitored, new and existing,

monthly insurance premiums generated by different distribution

channels. Senior Management Team involvement in the acquisition

of Business Insurance, hazard & flood insurance, of Associates

Mortgage. As Member of the Senior Management Team played key role

in the development of annual budgets and sales forecasts. Senior

Management Responsibility for overseeing and optimizing

relationships with third-party telemarketing providers and

insurance companies.

Caribbean American Life Assurance Company (CALAC/CAPIC) (A Division

of Assurant Group), Hato Rey, Puerto Rico

Sales Executive

From August 1998 to September 2000. Responsible of managing a

portfolio of credit-related insurance of over $50 million in

existing premium within the consumer and bank market segment. New

business development responsibilities, which accounted for a

growth of 30% ($13.5 million), within the first year, increasing

the portfolio as a result of addition of new accounts, and the

creation of new products for existing accounts. Responsible for

all customer servicing as well as the coordination of all

personnel training within assigned portfolio of accounts in all

insurance related products offered by the financial institution.

Responsible of bringing every single account relationship to an

optimum level of performance with direct incremental business

results. Key accounts within the consumer market were Island

Finance/Norwest Financial, CommoLoCo, Inc./Action Credit (American

General), The Associates, AVCO and Popular Finance. Key accounts

within the bank market were Citibank, Banco Santander & Doral

Financial.

Careers, Inc., Hato Rey, Puerto Rico

Banking and Manufacturing Consultant

February 1997 to August 1998. Strategically managed banking and

manufacturing portfolio and exceed sales forecast for 1997 by 17%

in a 9 month period. Improved client servicing by identifying

areas of opportunity individualized for each customer.

Implemented a business development plan for the banking area,

which resulted, in a 15% growth of this market segment.

Mireya (Lily) Cuza Abdala

Page 3

Fidelity Group Inc., San Juan, Puerto Rico

Banking Consultant

From 1993 to 1997. Responsible for new accounts development

serving commercial banks, saving banks, and credit unions.

Participated in the development, design. evaluation, and

implementation of operational procedures and electronic systems in

commercial and savings banks to ensure financial institutions that

operations were being executed in compliance with policies,

procedures and regulations established by federal and states law

and regulatory agencies. Responsible for developing

recommendations and corrective action plans when required to solve

and address areas of deficiency detected as part of internal

compliance review. Provided Consulting services with major

accounts such as: Banco Santander Puerto Rico and Doral Federal

Savings Bank.

Metropolitan Life Insurance, San Juan, Puerto Rico

Account Executive

From 1991 to 1992. Received in 1992 the Pacemaker Award for

exceeding sales during the first year. Identified possible

prospects, prepared and developed presentations and provided a

broad portfolio of insurance products and services to clients.

Marti, Flores, Prieto & Wachtel, San Juan, Puerto Rico

Media Buyer

From 1988 to 1990. Prepared annual media recommendations and

business presentations for accounts such as Warner Lambert/Parke

Davis, Universidad Interamericana, Gerber and Mattel. Developed

and planned strategies for the media buying process. Managed and

controlled media negotiations and billings. Prepared and analyzed

media competitive analysis and post-buying analysis. Monitored

daily the progress of the strategy implemented as approved by the

clients. Prepared quarterly media analysis. Managed other

accounts such as AT&T, Ford Motor Co., Union Underwear/Fruit of

the Loom, and SC Johnson.

Education:

Universidad del Sagrado Coraz n, Santurce, Puerto Rico.

Bachelor's Degree of Arts in advertising, with a minor in

Marketing, Magna Cum Laude, 1992.

Life and P&C insurance license

CIC (Certified Insurance Counselor)

CNPR Certification - Pharmaceutical Sales Training Program.

Certificate number 586092012

References:

Furnished upon request.

Contact this candidate