Isha Vasistha
Looking for - Product & Design Development
Industry Focus: Fashion Retail / Exports
Mobile:+91-971*******
E-mail: **************@*****.***
Executive Summary
Stylistic illustrator skilled in hand design and computer generated
illustration, versatile graphic design with four years six months
experience.
Experience in working within brand's Style & set guideline and satisfies
the brand image.
Strengths
Product design and development Developing range
Business Planning Merchandising
Visual Merchandising Marketing Management
Education
Masters in Fashion Design and Management 2012
IFA Paris, Polimoda University, Paris
Bachelors in Fashion Design and Management 2010
Pearl academy of Fashion, India
Experience
Designer: Freelancer, India
June 2013 -Present
Designing of Kids and women Garment and accessories, Business planning for
opening a new brand.
Oct 2011 - June
2013
Designer: Design studio, Wowo, France
WOWO
Wowo is a French Studio of Kids Garment and accessories, offering Garment,
sleeping bags & Music box at reasonable prices for the new born to teen
age.
June 2010 -Aug
Designer: Export House, Ravels Apparel, India 2011
Rene Derhy
R&D is a French brand of Kids and women Garments, offering Dresses, skirts
& Shorts etc for high end market.
Dec 2009 - may
Designer: Domestic Industry, Saubhagiya pvt. ltd, India 2010
Sportking
Saubhagiya is a domestic brand offers garment for whole family, Having two
brand named as Mentor jeans co. and Sportking.
Job Responsibilities
Designer: Freelancer
Design
-- Creating technical drawing of designs
-- Following trends
-- Making Specsheets
Marketing
-- Business Planning and marketing strategies for new brand
-- Planning on Business promotion and awareness in public through social
sites
Sourcing
-- Travelling to different market for sourcing the fabric and to know
availability in market
-- Developing the designs keeping in mind the current demand
WOWO : European Brand
Design & Development
-- Creating design and tech packs
-- Following trends
-- Product development
-- competitor status record
Planning of developing calendar and Events
-- Planning the development of product according to calendar
-- To ensure that orders are progressed as per scheduled period
-- Regular contact with manufacturers of India
Inventory Management
-- sales, Re-orders
-- Stock Management
Merchandising & Display initiative :
-- Visual merchandiser for display window and range
Designer: Export House, Ravels Apparel
Product Design & Development
-- Trends analysis, Forecasting and Market
-- Range Building, Creating samples
-- Merchandising and Shipment Tracking
Sourcing
-- Sourcing of upcoming range according buyer's demand, product quality,
delivery and price
-- Developing the current supply base on their buyer's requirement
Marketing and Visual Merchandising
-- Range Presentation to buyers about the forthcoming products.
Designer: Saubhagiya pvt. ltd
Design & Product Development
-- Creating designs and specsheet
-- Sample selection & development
Sourcing and Vendor development
-- Sourcing trims and accessories for forthcoming collection
-- Understanding the market requirement in different cities
Achievements
WOWO, France
Inventory Management: Organised stock, distribution of goods, clearing
stock
incorporating inventory techniques
Upgrading Sales: Clearing stock which are not in demand, increased
demanded colours and styles helped in increasing sales
Introduction of Techniques
Introduced different hand embroidery and other surface ornamentation which
became a good reason of sales
Ravels Apparel, India
Following forecasting while product development and reduced extra time
consumption of creating samples for buyers
Introducing technique to enhance look of product with less price
Software Skills
MS Office, Adobe Photoshop,Adobe illustrator and CorelDraw
Personal Details
Nationality : Indian
Date of Birth : 28/11/86
Marital Status : Single
Gender : Female
Languages : English, Hindi & French