Sales Manager
Resume:
Greensboro, NC. *****
Mobile: 321-***-****
*******@***.***
AbElardo F. Lopez
Sales and Marketing business manager that enjoys executing strategies through a
SUMMARY
motivated sales force in order to achieve business growth. Understands that leadership
t hrough team work is a critical skill to have in order to achieve breakthrough in First-
in-Class companies. Customer-centric focus, team member satisfaction, and above
average results lead my initiatives.
Sales and marketing. Strategic thinking. Management. Sales Force Management;
SKILLS &
coaching, motivation & t raining. Channel development. Bilingual.
A BILIT IES
•
EXPERIENCE MARKET AMER ICA/SHOP.COM 06/2013 TO PRESENT
Greensboro, NC, USA
I N T ER NAT IO NAL PRODUCT MANAGER (LATAM, SPAI N)
Provide strategic and practical input for product offerings in Latin America and Spain.
L aunch these products and monitor product life-cycle in each country. Create all
necessary sales aids for sales field force. Supervise product image, displays and
i nformation on Shop.com and other Market America websites. Analyzes sales reports,
market performance, web analytics, financial impacts, t rends, and web merchandising
strategies. Manage new and existing products to meet corporate goals. Serve as
champion for product lines. Provide creative ideas to management.
• MSD AN I MAL HEALTH (MERCK & CO., I NC.) 11/2006 – 02/2013.
H EL D 2 POSIT IONS:
Caracas, Venezuela
ASSOC. D I R ECTOR, BUS I N ESS U N I T 11/2008 - 02/2013
Founding and development of the Companion Animal Business Unit in Venezuela for
MSD. Obtained sales growth of 367% in local currency and 133% in US$ in the 4 years
of my management. Quantum vaccine brand sales grew 297% in US$, the brand
j umped from third place in 2008 to 1st p lace in 2010 and continues today. Left company
to relocate to the US.
PRODUCT MANAGER 02/2006 – 10/2008
Creation and execution of marketing plans for Animal Health products (Companion
A nimals, Cattle, Swine). Advertising and promotion campaigns. Market research and
competitive analysis. Distribution channel development. Successful planning and
execution was a mayor contribution to achieve sales goals in these years. Was promoted
by MSD to Associate Director for Companion Animals business.
• CARG ILL, I NCORPORATED (AGR IBRANDS I N T L.) 07/1997 - 08/2004 .
H EL D 3 POSIT IONS:
P URC HAS I NG MA NAGER ( 2 YEARS)
Purchasing and importation for Cargill Animal Nut rition Venezuela of raw material in
i nternational markets (corn, soybean meal, yellow grease, micro ingredients, etc.). I was
able to understand and implement successfully the new and complicated procedure for
dollar authorizations under the new Venezuelan currency exchange control institution
(Cadivi). This allowed raw material to arrive on time avoiding production gaps due to
l ack of raw materials.
SALES MANAGER ( 2.9 YEARS)
Creation and execution of sales strategies for Agribrands Purina in Venezuela. Lead 11
D istrict Managers. Sales force coaching and t raining. Updated company sales policies.
Strategies allowed development of the distribution channel and points of sales. All sales
goals were achieved. Won President’s Club Award with t rip to Rome, I taly. Was
p romoted to Purchasing Manager.
PRODUCT MANAGER ( 2 YEARS)
New product development. A&P campaigns. Distribution channel development. Support
to sales force (training and technical). I was able to modernize the marketing
Department with current and new concepts since I had just arrived from completing my
M BA in the United States. New horse feed products were created achieving successful
sales. Distributor’s businesses were enhanced with Agribrands Purina store
i dentification. Successful contribution by achieving all sales goals. Won President’s
C lub Award, t rip to Buenos Aires, Argentina.
OTHER DOW CHE M ICAL (DOWELANCO, NOW: DOW AGROSCIENCES) 3/1991 -
E XPERIE 4/1993 F I E L D RESEARC H AND
NCE D EVE LOP M E N T MA NAGER
AGROPECUARIA HAC IENDA CARABOBO BIOTECHNOLOGY 2/1990 -
2/1991
EXPORTAT IO N P LANN I NG SUPERV ISOR
P H I L I P MORR IS (TABACALERA NACIONAL) 11/1987 - 12/1989
RESEARC H & TEC H N ICAL ASSISTANCE E NG I N EE R
INTERNSHIPS TOYS “R” US, Inc. Sept.1996 to Jan. 1997
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C leveland, OH
Sales Floor Department Head I ntern
PETROLEOS DE VENEZUELA (Fertilizers) Aug. 1995 to Dec. 1995
Guárico, Venezuela
Crop Fertilizers I ntern
EDUCATION CLEVE LAND STATE UN IVERSITY (Cleveland, Ohio)
Master's Degree, Master of Business Administration (MBA)
1/1995 - 6/1997
UN IVERSIDAD CENTRAL DE VENEZUE LA (Maracay, Venezuela)
Bachelor's Degree, Agricultural Engineer
2/1982 - 4/1987
REFERENCES
Gerardo Algernon
Country Manager
MSD Animal Health Venezuela
*******.********@*****.***
Ralph Cabezas
V.P. Merck Animal Health
Summit, NJ. USA
*****.*******@*****.***
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