Customer Service Marketing

VICKY PANOSSIAN

Mobile: 310-***-****, http://www. vickypanossian.weebly.com, www.linkedin.com/in/vickypanossian, e-mail: *****@*******.***

Global B2B technology, product and service marketing professional with extensive experience in a broad array of high-tech

industries, passionate about helping start-ups as well as Fortune 100/500 companies transform their innovative concepts into value-based

solutions, strategic alliances and increase in ROI.

Proven track record in planning and execution of rapid growth strategies and programs including: Competitive value creation, product

design and development, early market entry and capture of next generation revenue opportunities, commercialization and localization,

international expansion, SalesForce, Service Cloud-based, global CRM systems implementation, collaboration with senior multi-

functional teams to strategize, conceptualize, execute, monitor and measure integrated marketing programs and campaigns in NA,

EMEA and APAC. MBA graduate with a minor in international business and multilingual capabilities, driven to achieve measureable

results, with a healthy disrespect for the word “impossible.”

Global Product, Technology & Service Marketing, Rapid Growth Planning & Implementation Strategies

International Business & Critical Alliance Building

1. Power-One, Inc., Senior Global Marketing & Services Manager, Camarillo, CA, 2010-2013

$1Billion Revenue - manufacturer & supplier of Renewable Energy, Solar Inverter solutions

Achievements: Product/service Value Creation - Created a competitive edge to existing products through developing innovative

service offerings transforming a global Service Department into a revenue generating unit - $13 million and lead the planning and

implementation of a global SalesForce-based CRM system

2. Impeva Labs, Global Marketing Director, Mountain View, CA, 2008 – 2010

Start-up – manufacturer and distributor of Remote Asset Tracking & Monitoring communication solutions

Achievements: Business Development – Drove rapid growth by defining/differentiating key technology and product

concepts/applications and executing early market entry and communications campaigns -$150 million

3. IMD, Founder, Technical Marketing Consultancy, El Segundo, CA, 2002 – 2008

Achievements: Product & Market Development – Developed market/customer/technology competitive intelligence for a variety of

domestic and foreign start-ups. Executed commercialization and localization strategies - $250 million

4. International Rectifier, Global Critical Accounts Service Manager., El Segundo, CA, 1993-2002

$1Billion revenue - manufacturer & supplier of Power Semiconductors

Achievements: Global Operations & Strategic Alliances – Generated revenue by transforming existing relationships with key

technology and market players (Intel, IBM, AT&T) into critical, global partnerships, and leading a complex, global IT project (NA,

EU & APAC) to track OEM business at global contract manufacturers - $400 million. Project Management - Led a successful

global IT project (NA, EU & APAC) to track OEM business at foreign contract manufacturers

Global Strategic Marketing Management

• Synthesized $268 billion remote asset tracking and monitoring market, and captured $150 million revenue opportunity

• Developed competitive pricing tools, CSI metrics, product/sales training programs to drive solar inverter systems revenue

• Managed product lifecycle including: Project feasibility, value creation and product positioning, global growth strategies,

commercial launch and after sale support and service for a variety of high-tech products

• Worked closely with R & D, engineering, manufacturing and sales departments as well as customers and partners to co-create new

products and technologies, localize offerings according to foreign regulations and establish distribution channel strategies.

• Executed the successful launching of Mesh, remote tracking and engineering material solutions through innovative integrated

marketing strategies: E-mail campaigns, website content, videos, PR, industry focused interviews and articles and international

trade shows in NA, EMEA & APAC markets

Value Creation, International Business Development

• Increased customer loyalty and service revenue by initiating and leading the planning & implementation of a global SalesForce

Service Cloud & CRM system

• Created a sustainable competitive edge to solar inverters and generated revenue by developing four unique service programs

VICKY PANOSSIAN

Mobile: 310-***-****, http://www. vickypanossian.weebly.com, www.linkedin.com/in/vickypanossian, e-mail: *****@*******.***

• Initiated and lead a successful global IT project (NA, EU & APAC) to track power semiconductor OEM business at contract

manufacturers

• Generated rapid growth by negotiating out of old global licensing agreements into direct marketing strategies

• Managed, monitored and measured performance and costs associated with EMEA, EU and APAC programs

• Directed contract compliance of deliverables with customer product/logistics specifications and requirements

Global Collaborative Alliance Building

• Collaborated with multifunctional and multicultural executive teams and foreign government agencies to align customer global

objectives with internal strategies and tactics.

• Oversaw the harmonization of strategic communication materials for the uniformity of message and alignment with global regional

product/business initiatives (NA, EMEA and APAC).

• Developed & implemented joint marketing and service programs increasing company performance by 54%

• Supported strategic partner technology, market and product roadmaps, monitored performance, pricing & profitability against

global targets and became a “core global supplier” for Intel & IBM within 14 months.

• Negotiated yearly $500 million contract with industry Personal Computer and Telecommunications giants

Training, Teaching & Empowering

Training & Empowering – Multicultural Sales, Service & Marketing teams (22) in NA, EMEA & APAC to create a uniform value

proposition across a global value chain

Curriculum Development & Teaching In Various LA colleges: Designed, developed and taught undergraduate on-line and off-line

Global Marketing Dynamics, International Business and Transnational Management courses.

Articles/presentations at High-tech Conferences: Speaker/presenter at industry conferences (IEEE and Darnell Power Forums).

Topics: Value Creation, Creative Marketing, Power Supply Market, Alternative Energy and Green Technology

Published - Market/technology research on next generation power semiconductors (PSiP & PSoC)

Education

MBA – Business Administration, Woodbury University, Burbank, CA (1998), Minor; International Business

Certificate Programs – EuroStrategies, Boston University, Boston, MA (1990) & Middle East Strategies

Certificate Programs – Advanced Integrated Marketing & Measurements, University of San Francisco (2013) - Digital Media

Marketing Management & Website Analytics. Website & E-Commerce Design, Planning & Implementation (2004)

Computer Proficiency Microsoft Suite: Word, PowerPoint, Excel. Adobe: Dreamweaver, Illustrator and Photoshop

Sales Force Automation Cloud Computing – SalesForce Customer Service & Support

Multilingual Capabilities English, French, Arabic & Armenian

VICKY PANOSSIAN

Mobile: 310-***-****, http://www. vickypanossian.weebly.com, www.linkedin.com/in/vickypanossian, e-mail: *****@*******.***

Awards

National Association of Professional Women - State of California Woman of the Year (2013) Award

TECPLAN & Founder’s Achievement - Outstanding contribution to the design and development of Intel products

International Rectifier – Excellence in Continuous Improvement – Sales & Marketing Council

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