Professional Sales Management
Resume:
Larry Parrish-MBA
***** **** **** ***** • Lenexa, KS. 66215
*************@*****.***
Professional Profile:
Analytical / Passionate and high performing sales leader with 15+ years marketing tangible and intangible
products/goods and services to commercial and personal consumers in both domestic and foreign markets. Creative
thinker, with the ability to develop new markets and service current accounts and projects with the utmost level of
expertise and customer care. Possess an entrepreneurial spirit and approaches to increase revenue and enhance margins.
Recognized for stellar customer service with excellent interpersonal skills and the ability to communicate with a diverse
financial detail that will maximize shareholder investments . Develop and bolster profitable trust relationships with
distribution channels and end user accounts.
Areas of Expertise:
• Cross Organizational Collaboration…Business/Financial Analysis…Personnel Development…
• Brand Management…Marketing/Advertising Strategies…Contract Negotiations…Cost Controls
• Purchasing…CRM…New Product Development…Change Facilitator…Recruiting- Training…
• Inventory Management…Strategic Sales Planning & Execution…Solution Selling…Professional
Employment Experience:
Owner: Sales-Marketing:
PPMC, LLC (Parrish Professional Marketing Concepts) 2002-
Present
• Specializes in sales & marketing strategies local, regional & national clients.
• Increased overall sales in wine distribution by $158,725 in 8 months.
• Achieved 260.59% increase over company plan.
• Sold $7,252,800 first year of life insurance.
• Awarded “Super Start Bonus” for selling $75,000 in first 4 months health insurance.
• Represented / Escort of “Young Olympians” to Trip to Shaolin Temple 2002.
National Sales Manager 2010-2012
Ringside Boxing & Equipment Co., Inc. Golden Gloves USA Boxing
World Headquarters- Ringside, Inc. Sales = (Approximate $21 Million Annual Sales)
• Responsible for all of the sales activities in the development and optimization of Ringside Boxing Co.
• Increased brand awareness as a global entity. Sold record amount ( 22 ) of boxing rings in first year
• Managed Ringside sales, co-branded with Everlast Sports, Lonsdale, Combat Sports, Reyes, etal
• Represented Ringside trade shows and boxing tournaments around the US.
• Directly responsible for over $1.2 million in first year sales.
• Generated, secured and managed new international accounts.
Assessment Coordinator, Personal Trainer & Martial Arts Instructor
2006-2010
Jewish Community Center of Greater Kansas City
• Certified Personal Trainer: ACSM, NASM, NSCA, and Kettle Bell Instructor
• 5th Degree Black Belt Okinawan Traditional Kenpo Kobujitsu Karate Instructor
• Developed, implemented and supervised all physical fitness assessments in the newly renovated $3.2 million
Center for Health and Human Performance Assessment Clinic. (CHHP Clinic).
• Directly responsible for approximately 97% of all revenue generated.
• Defined project scopes and objectives collaborating with St. Luke’s Hospital, University of Michigan and ACSM.
• Increased number assessments by 254%, utilizing personally crafted Standard Operating Procedures (SOPS).
• USA Karate Team, Team Trainer in World Games, Tel Aviv, Israel 2005.
Larry Parrish
Owner-Operator 2004-2006
Bath Junkie, Inc.
• Awarded “Franchisee of the Year 2006” out of 60 + retail stores, nationwide.
• Designed, constructed, and implemented all retail store front operations.
• Negotiated all advertising, inventory and “build-out” contracts.
• Crafted and presented Business Plan for SBA loan.
• Interviewed, hired, trained and administered work schedules of all retail staff.
• Managed accounting & financial goals and supporting budget.
Marketing Manager – Midwest 2000-2002
Amtrak National Passenger Railroad Corporation
• Increased ridership 22.1% and revenue 17.5% overall in Midwest corridor.
• Negotiated all advertising contracts and advertising placements.
• Represented Amtrak in all Midwest markets. e.g. Group Leaders, Travel Agencies, etal.
• Created first “Jazz Ambassadors Train Tour” to Chicago Jazz Festival with overwhelming success.
• Strengthened all relationships as Amtrak as a provider of “long-distance” travel.
• Participated in the annual “Round Table Leadership” discussion in the Group Leaders Market.
• Crafted and negotiated all advertising projects and placements for Amtrak Mid-West.
Category Manager 1991-2000
Conagra, etal
• Improved all levels of distribution, Wholesale, Food Service and C-Store Accounts.
• Introduced & cemented relationships in channels for new products.
• Strengthened product mix of superior products from 2 to 15 SKU’s, an increase of 650%.
• Increased new annual sales of by $2.5 million in high margin consumer goods.
• Negotiated research & development profiles for proprietary product in major C-Store account.
• Enhanced premium profitability by 84% from existing target markets, best increase in 10 years.
• Selected to special assignment as Category Specialist to military commissaries (EUROPAC).
• Awarded “Field’s Finest” as first sales person to reach company goals in all 3 categories.
• Interviewed and negotiated contracts involving principal manufacturers and food brokers.
• Represented food manufacturers in trade shows, new product roll-outs and shelf placements.
• Produced 3 tier marketing model, Marginal Contribution, New Product Distribution & Profitability.
• Achieved product placement from 25 stores to over 60 stores, an increase of 140%, in 6 months.
• Team Player…Personally responsible for local office to be awarded “# 1 District” in the United States.
Education:
Bachelor of Arts - Economics - Cum Laude 1985
Emory & Henry College Emory, VA.
Masters of Business Administration- MBA- Finance/Accounting 2004
University of Missouri at Kansas City Kansas City, MO.
Military: United States Navy Air Traffic Controller TACRON 21 (Tactical Air Traffic Control Squadron)
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