Customer Service Sales

TONY ARESTI *** Bellehaven Drive, Waterloo, ON, N*J 3L2

*******@******.*** • 519-***-****

PROFILE

Franchise owner and restaurant brand builder with 12+ years of recognized success starting and growing

restaurant businesses. Operates strategically and tactically to reduce expenses, increase profits, support

other franchisees in overcoming obstacles and sharing experience to develop a consistent and cohesively

managed chain of restaurants. Possess excellent leadership, organization, communication, critical

thinking and analytical skills. Demonstrated record of success in employee supervision and

development, improving efficiency and increasing productivity resulting in increased profits and

revenues. Successful interaction with customers, staff, vendors and head office personnel.

Well-developed expertise in the following areas:

• Staffing and Management Development • Inventory Planning & Control

• Vendor Sourcing and Negotiations • Customer Relations

• Revenue Growth/Expense Management • Developing and Executing Business Plans

• Multi Store Management Experience • Team sales projects

EXPERIENCE

Restaurant Chain Owner 2009 to Aug 2014

Smokin’ Tony’s BBQ – www.smokintonybbq.com

Developed the Franchise concept and within 5 years established 4 successfully operating restaurant

locations in Guelph, Waterloo & Cambridge, ON with a compliment of 3 General Managers and 60

employees.

Builds business strategy then works with franchisees to implement it. Incorporates feedback from

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franchisees to revisit strategy and adjust it to reflect changing market conditions

Establishes standards for brand management and operations then oversees activities to ensure all

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facets of the business support the brand and corporate strategy.

Welcomes customers as if they are family with a “whatever it takes” service philosophy to create

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loyal customers, ultimately generating repeat business and growing “share of entertainment wallet”.

Supports franchisees in ongoing business operations by listening to business issues, providing

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direction, coaching for success and advising on corrective action.

Sets standards for quality, service, employment, food safety, cleanliness, repair & maintenance etc.

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then monitors each location to ensure compliance with standards. Regularly reviews findings with

operations staff.

Evaluates profitability models and performance results to achieve successful franchisee and

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franchisor financial goals

Creates strong employee teams through consistent training and ongoing feedback.

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Store Manager Retail Cell Phones 2008 to 2009

Koodo Mobile, Guelph

Koodo Mobile is a Canadian National Mobile phone company. Reporting to the District Manager, led an

8 person team as well as made personal sales to customers.

• Trained new employees on product knowledge and sales presentation

• Worked with fellow store managers to grow the brand

• Opened new locations

• Responsible for day to day operations of a retail store

• Executed Sales and Marketing strategy at local and regional levels

Franchisee 1996 to 2007

Subway Restaurants, Guelph, ON

Subway is the world's largest submarine sandwich chain with more than 25,000 restaurants in 83

countries. Successful Owner/Operator of 5 Subway restaurants in the Guelph area. Recognized as a

leading franchisee by Subway head office for sales growth and overall success of stores.

• Found suitable sites to build new locations

• Increased store density to meet Subway location per capita requirements

• Negotiated and built good relations with different landlords

• Responsible for construction of stores

• Executed Sales and Marketing strategy at local and regional levels

• Liaise with internal functional groups to develop products, plans and strategies

• Renovated existing stores to new décor

• Supervised the activities of 90 store employees and 5 store managers.

• Created systems for individual store managers to ensure smooth operations and profitability of each

of the stores.

• Arranged regular meetings with other Guelph area franchisees to ensure consistency in restaurant

service, quality and pricing.

• Determined product lines, maintained inventory levels, managed vendors, oversaw merchandising,

and supervised store managers, emphasizing sales performance and high standards or store

operations.

• Trained staff on providing good customer service, cash operations, food preparations and general

store maintenance.

• Coached and mentored other franchisees in the region as a direct result of the success achieved in

own stores.

• Member of the Food Council which required meeting with various food vendors to discuss and test

new product offerings.

• Member of the Subway Franchisee Advertising Fund (FAF) advertising board. Responsible for

Promotional Spending

Sales Representative 1994 to 1996

CIBC Insurance, Mississauga, ON

Generated sales of home and auto property insurance working in the call centre for this division of the

CIBC. Provided advice to clients in selecting appropriate property insurance products. Consistently

provided excellent, informed customer service and maintained strong reliable work ethic.

Sales & Service Representative 1992 to 1994

Federated Insurance, Mississauga, ON

Sold commercial property insurance to customer accounts such as auto dealerships and construction

related businesses. Built a rapport with customers and proposed different products and services based

on their account history to help minimize their monthly bill. Called on policyholders to deliver and

explain policy, to suggest additions and changes in insurance program, and to change beneficiaries.

Also sold life and disability insurance.

EDUCATION

Subway University, Milfort, CONN 1996

B.A., Economics & Geography 1991

Wilfred Laurier University, Waterloo, ON

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