Sales Representative
Resume:
CHRISTOPHER LYDA
*** ******* ***., ********, ** *6532
******@*******.***
OBJECTIVE: Exceptional Sales Professional seeking challenging career opportunity to utilize skills as an outside
sales representative within your organization.
SUMMARY:
• 23 plus years of sales, management and marketing experience
• 9 plus years of outside sales experience
• 3 plus years of experience in outside Dental Sales, specifically selling CEREC technology
• Successful track record of exceeding sales quotas
• Strong ability to work independently; highly self-motivated and goal oriented
• Extensive contact base throughout Southeast US
• Corporate level written and verbal communication skills
• Owned and operated a chain of retail golf equipment outlets
PROFESSIONAL EXPERIENCE:
Patterson Dental 11/2010 –
Present
CEREC Specialist Daphne,
Alabama
Oversaw sales, installation, training and support of all CEREC technology related products and services
•
Territory covered South Alabama, Florida Panhandle and South Georgia
•
Developed sales in territory from $300K to $1.3 million over three year period
•
Established two robust CEREC study club groups with twenty-five doctors in each
•
2013 CEREC Specialist of the Year award recipient
•
Developed training and support program that resulted in zero unit returns during my tenure
•
Oversaw implementation of Advanced Trainer who has risen to National Speaker level for Sirona
•
Consistently achieved bonus level compensation
•
Enterprise Office Solutions 09/2007
– 11/2010
Sales Manager Fairhope, Alabama
Initially an outside sales representative offering Lexmark business machines, 3Com business
•
telecommunications products, BellSouth services, cabling and network installations.
Additional responsibilities of Sales Manager and Marketing added to outside sales duties.
•
Sold products and services throughout Gulf Coast and Southeast
•
Sought out own client base; developed relationships; discerned needs; offered solutions.
•
Sold to large commercial clients including colleges, banks, and manufacturing facilities.
•
Smaller clients included physician and dental offices.
•
Developed and implemented sales and marketing materials and strategies.
•
Managed outside sales force of independent reps.
•
Worked as liaison between sales staff and technical installation staff.
•
Took over management of business operations, managing sales and support staff.
•
Berney Office Solutions 9/2005 – 09/2007
Outside Sales Representative Mobile,
Alabama
Outside Sales Representative for high end business machine company
•
Covered a large, fairly undeveloped territory.
•
Called on existing customers to maintain our high level of visibility.
•
Generated new business by cold calling throughout territory on a daily basis.
•
Involved in all stages of sales relationship, from initial contact to installation of product.
•
Developed territory to highest possible sales potential, consistently meeting or exceeding sales goals.
•
Benefited from the company’s extensive sales and product training.
•
Lyda Sports, dba Golf Headquarters, Inc. 6/1989 –
07/2005
Owner and Chief Operating Officer Birmingham, Montgomery and Gulf Shores, AL
Oversaw all the operations of multi-unit retail chain selling golf equipment and clothing.
•
Responsible for the oversight of purchasing all equipment and other lines
•
Managed all financial aspects of business including accounts payable, general ledger maintenance, credit
•
and receivables management, payroll processing, and sales and corporate tax filings, budgeting and
forecasting.
Handled merchandising of all outlets.
•
Managed all personnel and sales staff, including hiring and firing.
•
Oversaw the marketing and sales departments, including cultivating corporate clients.
•
Met regularly with all department heads to review costs and revenue projections, produced budgets,
•
sales forecasts, and managed all cash flows.
Interacted with customers on a daily business, including working on sales floor to increase revenues.
•
EDUCATION:
• University of Alabama School of Business
• Bachelor of Science: Marketing
• Concentration: Business Administration
COMPUTER SKILLS:
• MS Word
• MS Excel
• MS Office Suite
• QuickBooks
CIVIC ORGANIZATIONS:
Mobile Chamber of Commerce, Member 2/2005 – Present
Gulf Shores Chamber of Commerce, Member 6/2001- 6/2003
Orange Beach Shrimp Festival, Co-chair, Retail Division 1/2001 – 10/2001
Montgomery Chamber of Commerce, Member 6/1993 – 6/1995
Hoover Chamber of Commerce, Member 5/1991 – 5/1993
Pi Kappa Phi - Univ. of Alabama Chapter, Social Fraternity 12/1986 – 1/1989
Contact this candidate