CHRISTOPHER LYDA

*** ******* ***., ********, ** *6532

acfmo2@r.postjobfree.com

251-***-****

OBJECTIVE: Exceptional Sales Professional seeking challenging career opportunity to utilize skills as an outside

sales representative within your organization.

SUMMARY:

• 23 plus years of sales, management and marketing experience

• 9 plus years of outside sales experience

• 3 plus years of experience in outside Dental Sales, specifically selling CEREC technology

• Successful track record of exceeding sales quotas

• Strong ability to work independently; highly self-motivated and goal oriented

• Extensive contact base throughout Southeast US

• Corporate level written and verbal communication skills

• Owned and operated a chain of retail golf equipment outlets

PROFESSIONAL EXPERIENCE:

Patterson Dental 11/2010 –

Present

CEREC Specialist Daphne,

Alabama

Oversaw sales, installation, training and support of all CEREC technology related products and services

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Territory covered South Alabama, Florida Panhandle and South Georgia

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Developed sales in territory from $300K to $1.3 million over three year period

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Established two robust CEREC study club groups with twenty-five doctors in each

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2013 CEREC Specialist of the Year award recipient

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Developed training and support program that resulted in zero unit returns during my tenure

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Oversaw implementation of Advanced Trainer who has risen to National Speaker level for Sirona

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Consistently achieved bonus level compensation

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Enterprise Office Solutions 09/2007

– 11/2010

Sales Manager Fairhope, Alabama

Initially an outside sales representative offering Lexmark business machines, 3Com business

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telecommunications products, BellSouth services, cabling and network installations.

Additional responsibilities of Sales Manager and Marketing added to outside sales duties.

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Sold products and services throughout Gulf Coast and Southeast

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Sought out own client base; developed relationships; discerned needs; offered solutions.

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Sold to large commercial clients including colleges, banks, and manufacturing facilities.

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Smaller clients included physician and dental offices.

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Developed and implemented sales and marketing materials and strategies.

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Managed outside sales force of independent reps.

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Worked as liaison between sales staff and technical installation staff.

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Took over management of business operations, managing sales and support staff.

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Berney Office Solutions 9/2005 – 09/2007

Outside Sales Representative Mobile,

Alabama

Outside Sales Representative for high end business machine company

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Covered a large, fairly undeveloped territory.

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Called on existing customers to maintain our high level of visibility.

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Generated new business by cold calling throughout territory on a daily basis.

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Involved in all stages of sales relationship, from initial contact to installation of product.

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Developed territory to highest possible sales potential, consistently meeting or exceeding sales goals.

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Benefited from the company’s extensive sales and product training.

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Lyda Sports, dba Golf Headquarters, Inc. 6/1989 –

07/2005

Owner and Chief Operating Officer Birmingham, Montgomery and Gulf Shores, AL

Oversaw all the operations of multi-unit retail chain selling golf equipment and clothing.

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Responsible for the oversight of purchasing all equipment and other lines

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Managed all financial aspects of business including accounts payable, general ledger maintenance, credit

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and receivables management, payroll processing, and sales and corporate tax filings, budgeting and

forecasting.

Handled merchandising of all outlets.

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Managed all personnel and sales staff, including hiring and firing.

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Oversaw the marketing and sales departments, including cultivating corporate clients.

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Met regularly with all department heads to review costs and revenue projections, produced budgets,

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sales forecasts, and managed all cash flows.

Interacted with customers on a daily business, including working on sales floor to increase revenues.

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EDUCATION:

• University of Alabama School of Business

• Bachelor of Science: Marketing

• Concentration: Business Administration

COMPUTER SKILLS:

• MS Word

• MS Excel

• MS Office Suite

• QuickBooks

CIVIC ORGANIZATIONS:

Mobile Chamber of Commerce, Member 2/2005 – Present

Gulf Shores Chamber of Commerce, Member 6/2001- 6/2003

Orange Beach Shrimp Festival, Co-chair, Retail Division 1/2001 – 10/2001

Montgomery Chamber of Commerce, Member 6/1993 – 6/1995

Hoover Chamber of Commerce, Member 5/1991 – 5/1993

Pi Kappa Phi - Univ. of Alabama Chapter, Social Fraternity 12/1986 – 1/1989

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