Joseph
V.
Laro
Circle
Peabody,
MA
01960
(978)
979-
3843
***.****@*******.***
Senior-Level Global Business Development Executive
Delivering
multi-
million
dollar
sales
opportunities/profit
increases,
achievement
of
sales
and
business
development
initiatives
and
delivery
of
breakthrough
opportunities
and
product
introduction
plans
Innovative,
forward-
thinking
senior-
level
business
development
executive
with
global
lead
generation
experience,
generating
success
by
challenging
the
statu-
quo,
and
reinventing
non-
value
added
marketing
plans.
Expertise
in
“Top
of
the
Funnel”
pipeline
lead
generation
and
lead
nurturing
into
complex
sales
cycles.
Keen
ability
to
solidify
complex
business
models
and
solutions
into
understandable,
strategic
initiatives.
Areas of Expertise
O perations / General M anagem ent Co mpetencies
* Cold source – B2B Lead Generation * New Business Development/Marketing
* Contract Negotiation * Customer Relationship Management
* Next Steps Continuity * Salesforce.com Administration
* Budget Planning & Administration * Team Building & Leadership
Professional Experience
2012
–
2014
Terra
Technology
Business
Development
Manager
Terra Technology is the leader in Demand Sensing solutions for Packaged Goods and Food and
Beverage manufacturers. Their proprietary math allows for a better shipment forecast, leading to
lower inventory, better service to retailers, reduced inter-plant shipments and a more nimble
responsiveness to changing demand.
Uncovered and delivered $3 million of net, new business within 36 months
•
Proven success prospecting, building a pipeline and moving opportunities through the
•
entire sales cycle.
Contact, develop and own key relationships with VP and C-level decision makers at
•
top Global 100 Companies to insure that Terra’s various solution sets comply with
strategic initiatives.
Insured that sales organization and senior management maintained current schedules
•
of tasks and follow-up actions on a daily basis to insure continuity of business and
sales objectives.
2010
–
2011
NavaSite
(America’s
Job
Exchange)
Sales
Manager
America’s Job Exchange a division of NavaSite’s cloud hosting company and is a provider of
Federal Job Board hosting for Federal contractors. Through their cloud-based solution, employers
meet federal guideline requirements to insure compliance with government standards for equal
opportunity mandates.
Lead team of eight inside sales representatives in cloud-computing services sales and
•
hosting management.
Through my leadership the team achieved a 30% growth in sales based on new
•
messaging and inside sales concepts.
Developed training manuals for new and seasoned reps along with introduction of the
•
“Lunch & Learn” discussion based training and motivational techniques.
2004
–
2010
By
Appointment
Only
Senior
Inside
Sales
Rep/Mentor
By Appointment Only is the industry leader in cold-calling, B2B lead generation, meeting setting
and prospecting research. BAO specializes in introductory appointment setting for some of the
largest companies in the US. BAO also provides precision marketing campaigns and assists its
clients in contact verification surveys.
Secured more than 1,600 high quality introductory sales opportunities with VP and C-
•
level executives within a variety of verticals.
Also key driver of peer to peer mentoring/training program to provide guidance and
•
advanced training, plus one-on-one mentoring to new and “struggling” inside sales reps.
1998 – 2004 Prudential Financial Registered Representative
Prudential Financial is a global leader for insurance and investments portfolios. Prudential offers
a variety of insurance and investment products for the private and public marketplace.
Consistently met or exceeded monthly sales goals.
•
Expertise in entire portfolio of products including:
•
o Life, health, auto and home insurance
o Variable and fixed annuities
o Mutual funds for 401k and investments.
Negotiated multi-million dollar insurance and liabilities contracts for both the public and
•
private sectors
Education
* Eastern Nazarene College – Bachelor Science, Business Administration
Special Skills/Proficiency
* Salesforce.com Administrator * Mac OS X
* MS Office Suite * CRM
Memberships
* American Management Association
* Disabled American Veterans Association
Military Service
United States Air Force (Disabled Veteran)