Tony Atchley
Cantonment, FL 32533
Cell: 850-***-****
E-mail: **********@*****.***
Summary
Management-level executive with proven experience in sales, sales operations and information technology.
Results-driven manager with great business acumen and leadership skills who learns quickly, develops strong
business relationships and possesses a strong desire to succeed. Seeking management opportunity in an
organization where true customer relations are critical to success and future growth. Bachelor of Arts degree in
Accounting. Experience is broad in scope and includes the following:
• • •
Sales Management Strategic Planning P&L Responsibility
• • •
Operations Management Start-up New Product Launch
• • •
Recruiting, Training, Coaching Event Planning & Promotion Opening New Markets
• • •
Key Account Management Technical Sales Presentation & Closing Skills
Professional Experience
Siemens Industry, Inc., Pensacola, FL 2011 – 2013
Building Technologies Division
Senior Enterprise Sales Executive – Security and Fire Safety
Systems Integrator providing Security and Fire solutions to Commercial, Industrial and Government
accounts. Under an Enterprise Account Sales Model, responsible for and successful at building new
markets and territory using a long-term strategic approach grounded by strong customer relations. Focus
Markets include Pharmaceutical, Airports, Cities and Infrastructure, Higher Education, Food and
Beverage, and Chemical. Complex selling model of CCTV/Surveillance, Access Control, Command and
Control solutions. Best of breed solution selling to all levels of organization. Team selling with internal
subject matter experts and externally with manufacturers reps, distributors and other third-party providers.
• Produced and exceeded sale plan with $2.8M sales for FY2013.
• Qualified for Sales Award Trip for FY2013.
• Achieved significant new Security customer win in FY2013 with large multi-location Pharmaceutical
Manufacturer.
• Forged significant growth and development with key internal Operations personnel across multiple
Branch offices.
• Achieved Axis Communications Certified Professional Designation (July 2013)
• Member of ASIS International and local Chapter Treasurer.
• Trained and skilled in SPIN selling techniques.
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Automatic Data Processing (ADP), Pensacola, FL 2005 – 2011
Fortune 500 Company providing IT system solutions to franchised Automobile Dealerships
Territory Manager
Solution selling of ERP Systems, Customer Relations Management (CRM),VoIP, Cisco Networking, Digital
Marketing and Advertising, and Professional Consulting Services using targeted selling approach to C-
Level and Managers. Focused on developing strong customer relations and was highly successful in both
growth and hunter sales roles. Proficient in the use of Salesforce.com. Developed and managed
territory business plan for over 120 retail dealership locations. Managed relationships with
franchised manufacturer reps to help drive marketing campaigns, promote branding efforts and
achieve revenue targets.
• Earned numerous monthly outstanding performance awards.
• Earned Top South Region Sales Honors. Presented Region Flag at annual meeting.
• Achieved ADP Presidents Club for outstanding annual sales performance.
• Trained and skilled in Miller Heiman, Karass Negotiating, Acclivus Sales and Management techniques.
.
Pensacola Professional Baseball, LLC, Pensacola, FL 2003 – 2005
Professional Minor League Baseball Team dba Pensacola Pelicans
CEO/GM
Accepted an opportunity to manage the business operations of a little known Professional Minor League
Baseball team. Structured and developed it into a thriving, community supported source of entertainment.
The organization is still in place today and become a Cincinnati Reds Affiliated AA team in 2012.
Developed and managed business operations with P&L Responsibility. Drove Sales and Marketing efforts
focused on business and community relations. Managed all team league relations. Oversaw staffing,
internships, player contracts and housing. Developed, created and implemented new website and
automated box office ticketing and database system.
• Developed and negotiated stadium lease and managed relocation of business and team operations from
Pensacola State College to University of West Florida.
• Negotiated and managed $1.1M in capital improvements to University of West Florida baseball stadium.
• Increased sales/sponsorship revenues and attendance by over 200% in both 2003 and 2004 seasons.
• Worked with City of Pensacola and Escambia County officials on development of a new stadium.
Network Telephone Corporation, Pensacola, FL 1998 – 2003
A Business Telecommunications Company
Senior Vice President of Sales 2001 - 2003
Played a major role in growing a single market start up company into a 33 market Southeastern US
telecommunications solution provider. Started in sales territory rep position and ascended to become SVP
of Sales responsible for all sales strategies and goals, P&L, sales operations, alternate channels, strategic
planning and acquisition, product and packaging strategy, recruiting and hiring, budgeting. During the
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early development phase of the business, held key position with top managers in evaluating and selecting
Order Provisioning and Billing platforms. Other key positions included Area Sales Manager, Regional
Sales Manager, VP of Sales. Grew overall sales organization from 30 to 235 associates. During time as
SVP, exceeded revenue and client acquisition targets all while managing within budget. Attained highest
sales production levels in company history. Oversaw development of all sales training and actively
participated in the training of all new associates. Negotiated and managed acquisition and integration of
distressed companies. Planned and conducted numerous company sales conferences designed to educate,
develop and grow sales associates.
• Worked with senior management team to help secure $350M investment capital.
• Managed sales team through a near company ending period involving a near 50% reduction in force.
Downturn was brought about by the failure of the telco switch platform.
• Grew client base by 245% and revenue by 237% while SVP.
• Achieved Outstanding Leadership recognition by Senior Management Team.
Sun Microsystems, Mobile, AL
International IT solution provider to Government, DOD and corporate enterprise companies
Sales Representative – Federal Government
Reynolds and Reynolds, Pensacola, FL
Provider of turnkey automation solutions to Automobile Dealerships
Account Executive
CPA Software, Pensacola, FL
Provider of accounting systems to CPA Firms and Construction Management Systems to Contractors
Senior Account Manager
Education & Certifications
B.A., University of West Florida, Pensacola, FL; Major: Accounting
Sales Training – SPIN Selling, Miller Heiman, Acclivus, Karrass Negotiating
AXIS Certified Professional - AXIS Communications