Events, Marketing, Production, Hospitality Professional

ARNEL SAN PEDRO

South Florida 323-***-**** *****.********@*****.***

linkedin.com/in/arnelsanpedro www.arnelsanpedro.com

PROFESSIONAL SUMMARY

Innovations and solutions-driven entertainment business professional well-versed in all phases of the production lifecycle;

Efficient in optimizing processes and implementing integrated marketing mix to drive record-breaking growth; Led many

award-winning projects and high-performing teams; MBA in Management, International Business & Marketing; BA in Film

& Marketing; Selected for Miami Media & Influencers Dinner 2013 and National Creative Influencer Program, West Coast

RELEVANT EXPERIENCE

SELECTED FREELANCE EXPERIENCE

2011 - 2014

Executive Producer- CIC MEDIA, Miami Beach, FL

Initiated pre-production processes for the Innovation for Content Creation in the Global Media Industry seminar tour;

Supported former studio executive/company president in newly created video/event produc tion company

Created initial $25K seminar budget and allocated funds across functions; Forecasted production expenses and

created cash flow report to determine date of availability of funds

Created master calendar detailing the overall responsibility of each departm ent and set milestone dates for

production; Managed vendor and venue negotiations

Film & Video Host- ART BASEL IN MIAMI BEACH, Miami Beach, FL

Hosted entire Film Exhibit in the Miami Beach Convention Center for the largest and most important art conventi on in the

country and the second largest in the world, with a record-breaking attendance of 70,000+

Served as a public liaison of Art Film by meeting and greeting all high-profile VIPs and public guests who visited

exhibit; Explained Art Basel selection process, curated films and assumed any issue ownership

Ensured technical functionalities of viewing pods and upheld presentation standards; Resolved any technical

malfunction with appropriate vendor

Director of Bar Production- AQUAGIRL FESTIVAL, Miami Beach, FL

Devised logistics and bar supply strategy for 15+ simultaneous events in 10+ venues for one of largest community

festivals in the country sanctioned by City of Miami Beach; Promoted to Director

Staffed, steered, supported production team in operational efficiency and safety procedures; Supervised load -

in/out from host hotel; Controlled transportation, communication, warehousing needs

Managed food and beverage inventory control, distribution and retention for signature events and ensured

fulfillment of all Bacardi client and government requests

Director of Events & Marketing- AVENUE D, Miami, FL

Directed re-launch strategy of the most sophisticated live performance music venue in Downtown Miami; Executed

business development strategy resulting in closing many high-profile clients and new special event focus

Monitored venue bookings for all new and repeat business; Fulfilled all client needs including budget, sales

terms, contracts, invitations, RSVPs, site plan, lighting, sound, backline, print/ digital collateral, F&B, gifting

Established new marketing plan including consumer promotions, brand management, social media, influencer

relations, sponsorship acquisition and data collection which exceeded both revenue and booking plans

Director of Production Operations- WINTER PARTY FESTIVAL 2012, Miami Beach, FL

Led and supported one of the largest community festivals in the world with over 25+ simultaneous eve nts produced in

over 20+ venues and with over 500+ crew members; Highest-grossing festival to date

Hired originally as Production Manager, then promoted to Director and member of the Executive Committee, then

one of four EC members selected for Festival Management team where we monitored all other departments

Recruited, managed new department and Executive Assistants; Implemented new production process;

Created master schedule; Supervised production office, assigned office seating; Managed emergencies

Director (Video)- NAAC, San Diego, CA and Miami Beach, FL

Executed completion of non-profit organization videos highlighting company achievements and foreclosure prevention

program viewed by federal government officials and Fortune 500 corporate sponsors

Sourced, coached and supported national crew of camera, pos t, lighting, talent and location vendors

Developed key messaging and creative to drive legislative initiatives, endorsements and fundraising goals

Arnel San Pedro *****.********@*****.*** Page 2

ADDITIONAL EXPERIENCE

Co-Producer/ Event Producer- BOMB IT LLC/ ANTIDOTE FILMS, Los Angeles, CA 2006 - 2008

Co-managed many aspects of art documentary from post production phase through international festival distribution and

merchandising with 100 member crew; Sequel released in 2010

Co-managed festival publicity campaign which resulted in selection at Tribeca Film Festival 2007 World

Documentary Competition and every screening sold out; Produced two premiere parties and obtained sponsors

Conceptualized shooting strategy and field interviews; Earned trust of artist talent and influencers; Reviewed legal

contracts for fair use; Approved overall look, feel and tone for all branded collateral

Sr. VP of Theatrical Distribution & PR- SEVENTH ART RELEASING, Los Angeles, CA 2006 - 2007

Reported to Principal/CEO and managed the theatrical bookings and awards campaigns for entire acquisitions library for

an Academy Award-winning independent documentary distribution company

Managed JONESTOWN awards strategy for Emmy Award-winning director; $65K budget. Winner- IDA/ABC

News VideoSource Award, IDA Awards, Shortlist- Best Documentary, 79th Annual Academy Awards®,

Nominee - Best Documentary: 59th Primetime Emmy Awards®, IFP Gotham Awards, IPA Satellite Awards

Booked domestic/ international theatrical screenings which generated company’s largest theatrical rollout 2006;

Negotiated minimum guarantees vs. percentages with theaters; Approved creative production for ad collateral

Interim Manager, International Channels- SONY PICTURES ENTERTAINMENT, Los Angeles, CA 2007

Served as manager (contracted by Corestaff) to launch Animax Germany; Manufactured over 1000+ hrs of transmission-

ready programming, managed AXN Germany, Israel, Italy, Animax/AXN/SET Latin America channels

Served as Post Production fixer with Technicolor UK and Ascent; Refurbished over 1000+ hours of all third party

acquired programming to pass quality control and be ready for transmission in an 8 week period

Conducted weekly international conference calls; Fulfilled Business Affairs contractu al delivery requirements;

Ensured early delivery of all broadcast deliverables to make the most productive team in department

Product Buying Coordinator- VIRGIN ENTERTAINMENT GROUP, Los Angeles, CA 2007 - 2009

Managed all purchase orders on a budget of $120K per month; Department sales generated over $12M at retail YTD ‘08;

+10% LY, 50% vs. 48% plan YTD ’08

Ran JDA/HAL queries, analyzed sales reports; Managed open to buy budget, product allocation, replenishment,

category focus, vendor exit; Selected items to be sold in store chain-wide and expanded marketing programs

Managed over 20+ processing teams throughout entire Virgin Megastore chain for fashion department to ensure

accurate receipt of orders; Approved resolution of any vendor distrib ution issues and communicated to accounting

EDUCATION

MBA, Management, International Business and Marketing- UNIVERSITY OF MIAMI 2012

Business MBA Scholarship, MBA President’s Table, Executive Director of Entertainment Industry- Marketing,

Panelist on Florida State Leadership Conference

BA (cum laude), Film Production and Entertainment Marketing- NEW YORK UNIVERSITY 2000

Gallatin School of Individualized Study- MLK Jr. Scholars Program, Founder’s Day Scholar, President’s Service

Award, Travel Research in Brazil, London, Paris, Senegal and Spain

SKILLS/ AFFILIATIONS

Computer Skills: Excel, Word, Power Point, Prezi, Basecamp, Sharepoint, Adobe Photoshop, Wix, Movie Magic

Scheduling & Budgeting, Quickbooks, AVID, LexisNexis, JDA/HAL, EDI

Languages: Español Intermedio y Filipino (Tagalog)

Affiliations: AMPAS Press, MBA Connect Admissions Ambassador, NAMIC, PR, Marketing & Media Czars

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