Sales Account Executive

TALEEN FEREDJIAN

*** ****** ****** *******, ** **030 973-***-**** **********@*****.***

PROFESSIONAL EXPERIENCE

HADDAD BRANDS- 100 W 33rd St. New York, NY

Account Executive 03/13 – Present

Present product line to accounts while coordinating with buyers in order to implement seasonal assortment/ line plan

Analyze the performance of sell through by door, size range, gender and style. Obtaining knowledge by analyzing

performance metrics allows for style suggestions to continuously grow business.

Travel to accounts’ retail stores to gain an in-depth understanding of desired target markets and recommend

opportunities for growth with research. Additionally, analyze competitor merchandise and communicate inspiration pieces to

designers for future product lines.

Oversee open order reports and communicate any shipping delivery issues- shortages, updates, and cancelations.

Manage showroom appointments on a weekly basis to maintain clients inventory to maximize profits

Review seasonal strategy and product assortment quarterly with Department Stores, monthly and/or weekly with

Specialty stores by working closely with the buyers in order to offer the customer the correct assortment with the

goal to up sell best products

Proven profitable results by increasing total specialty account sales by +25% annually while achieving individual

annual sales goals by end fourth quarter

Analyze and develop Account’s business by working hand in hand with Planning partner to execute sales initiatives,

increase sales volume and margin goals

Supervise sales of specialty stores/discounters, higher end children’s department stores and department stores

HADDAD BRANDS- 100 W 33rd St.

Senior Sales Associate/ Showroom Coordinator 10/12 – 03/13

Manage weekly/monthly/yearly reports to analyze and maximize opportunities to buyers. Relay through-put to the Head

of Sales for continued account and business growth.

Assist in preparation for market week to ensure all resources are available to sell line to buyers (gathering fabric

swatches, merchandising showroom and preparing catalogs).

Supervise showroom appointments and manage scheduling for accounts on a biweekly or monthly basis. Review best

sellers of the month/season in order to receive re orders directly with buyers.

Conduct weekly analysis of sales and stock levels for additional purchase recommendations to reach monthly goals.

Maintain and organize showroom samples in alignment with current inventory reports to display current top sellers.

Attend weekly internal meetings to review sample line and key items to drive business.

CONVERSE, INC. - 19 W. 22nd St. New York, NY

Product Development Assistant 06/10 – 08/12

Interdepartmental coordinator of product development; facilitate the disbursement of the technical and product

information to the appropriate internal departments and vendors.

Record and track prototype samples/handlooms/lab dips for each season; act as a liaison between the vendors and

designers in order to communicate comments/ approvals on product lines and development.

Manage all outgoing/ incoming shipments to over seas vendors; was able to save company 2/3 of shipping’s costs by

creating a shipping system.

Participate in cross functional team meetings with the Target to induce product purchase.

Compiling costing sheet for internal reviews/fittings in order to help execute PMU goals and cost viability on each

garment.

Responsible for scheduling appointments and partaking in vendor meetings in order to problem solve each garment in

product line.

Communicate all vendor issues to designers and merchandisers such as fit, construction and fabrics requested in order to

execute the product correctly.

EDUCATION

FASHION INSTITUTE OF TECHNOLOGY New York, NY

May 2010

Bachelor of Applied Science degree

Fashion Merchandising Management Major

APPLICATION KNOWLEDGE: Excel, Word, PowerPoint, AS400, Outlook

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