Anthony T. Grasso

** ***** **. ******** ** ***** Phone: 201-***-****

acfktc@r.postjobfree.com

DIRECTOR

Accomplished marketing/advertising manager with both digital and

traditional experience.

Expertise in: marketing and advertising strategy, advertising agency

management, copy writing and editing, P&L, direct mail, lead

generation and customer loyalty, communications, PR, web site creation

and management, IT coordination, research, design, estimating, print

production, implementation, purchasing, project management, budgeting,

workshops and seminars, resolving conflict, and creative problem

solving.

1 PROFESSIONAL EXPERIENCE

Marketing and Production Consultant

RPR Graphics, Inc, Mountainside, NJ

May 2011 - January 2014

RPR is a small company specializing in print production expertise as

well as the latest cloud-based and SaaS digital asset management,

online commenting/approval, and productive software that replaces "the-

way-it's-always-been-done." RPR also has a satellite office in

Columbus, Ohio.

-Developed and established new operating policies to support overall

company objectives.

-Managed all client print production needs including all specs,

estimating, print run supervision and scheduling

-Worked in partnership with the management team to create a new

strategic plan and processes.

-Worked with sales team to grow existing business by over 150%.

-Established a satellite office and photography studio housed in a

major client's facility in Columbus, OH

Marketing Manager

EarthCam, Inc., Hackensack, NJ

August 2010 - May 2011

EarthCam is the global leader in delivering webcam content, technology

and services providing live streaming video, time-lapse construction

cameras and complete managed services for corporate and government

clients in more than 1,500 cities.

-Managed a marketing department that reinvented an effective print and

on-line marketing strategy.

-Successfully helped the company to achieve new sales and revenue

highs in 2010 and 2011.

-Oversaw the creation of new .com and .net websites.

Professional Marketing and Operations Consulting

February 2010 - Present

Personal marketing and advertising consulting business.

-Effectively consulted with senior management to construct new and

improved internal processes.

-Helped to streamline staffing while increasing productivity (in some

cases more than 125 %.)

-Assisted in presentations that resulted in over $3 million in new

business wins.

-Consulted and managed successful moves to new and more dynamic office

space.

A sampling of clients: Grafica (Morristown, NJ), Care One Morris

(Parsippany, NJ), Wayne View (Wayne, NJ), RPR Color Graphics

(Mountainside, NJ), Prudential Advertising (Newark, NJ).

Director of Agency Marketing and Operations

Franklyn Healthcom, Parsippany, NJ

2007- 2010

Franklyn is a small marketing services agency serving pharmaceutical

and other healthcare companies. They can boast marketing successfully

in a post-healthcare reform age.

-Dynamically changed the culture of the agency.

-Managed an effective move to new and energetic office space.

-Restructured personnel while reorganizing sales, creative and

production teams.

Clients include: Boehringer Ingelheim, Daiichi-Sankyo, J&J, King

Pharmaceuticals, Novartis, Sanofi-Aventis, Pfizer.

Director of Agency Production

Scheer Advertising Group, South Orange, NJ

2002-2007

Scheer was a mid-size, full-service New Jersey advertising and media

agency. A family-run business for over 50 years.

-Restructured all print, electronic, and broadcast processes.

-Supervised many successful large print runs resulting in new

efficiencies and major cost savings.

-Led a team that successfully captured three new accounts and

increased existing business by over 40%.

Clients include: Burlington Coat Factory, MJM Shoes, Baby Depot,

Capitol Lighting, Prometa.

Director of e-Marketing

Cendant Corporation, Parsippany, NJ

1997-2002

Now DBA Wyndham Worldwide, one of the world's largest hospitality

franchise companies.

-Managed the creation and launch of eight hotel consumer websites.

-Enhanced the brand value of the hotels; reservation revenue and ADR

(Average Daily Rate) soared an average of 225% four straight years.

-Led a group tasked with the creation of eight intranet sites for

internal and franchisee communication.

-Successfully trained (in both seminar and one-on-one settings)

franchisees on the use and benefits of the sites.

-Intranet sites led to major cost savings in such areas as printing,

shipping, time management and even travel.

Websites: Daysinn.com; Ramada.com; Wingateinns.com; Hojo.com;

Knightsinn.com; Villager.com; Travelodge.com; and Super8.com.

Intranet sites: DaySource; Bear Power; Winformation; Knight Source;

The Villager Network; E-Source; How2; and SuperNet8ge.

Director of Agency Production

DKB and Partners, Morristown, NJ

1992-1997

DKB was one of the dominant full-service AAAA New Jersey advertising,

media and public relations agencies in the 1990s.

-Completely restructured the agency's production services.

-New business wins increased each year from 1992 through 1997.

-Company revenues soared to record highs each year from 1992 through

1997.

Major clients: Blue Cross Blue Shield of NJ, PSE&G, Manhattan Bagel,

The Meadowlands, Monmouth Park Racetrack, St. Peter's Medical Center,

UMDNJ, Hudson United Bank Pascack Valley Hospital, First Morris Bank,

English Leather, British Sterling, Love's Baby Soft.

Director of Production

Lohmeyer Simpson Communications, Morristown, NJ

1988-1992

Major clients: NYNEX Mobile Communications, Automatic Switch, EBI

Medical Systems, Engelhard Corporation, The Estee Corporation, Subaru

of America (exclusive collateral agency.)

Production Manager

Dancer Fitzgerald Sample, New York, NY

1982-1988

Major clients: Nabisco Brands (Giggles cookies, new products), CPC

International (Skippy Peanut Butter), General Mills (Lucky Charms, new

products), Shulton (Old Spice Deodorant and After Shave), Proctor &

Gamble (Tender Leaf Tea, White Cloud Bath Tissue), Toyota Motor Sales

(Canada.)

2 COMPUTER SKILLS

Extensive knowledge of Microsoft Word, Excel, Access, PowerPoint

as well as Basecamp, ProofHQ, Interwoven, Constant Contact,

Xinet Digital Asset Management, WebTrends, ADvantage and

Creative Manager. Working knowledge of Quark XPress, InDesign

and PhotoShop.

3 EDUCATION

BA English (Journalism minor)

Montclair State University

Editor-in-Chief

Montclarion

MA English (incomplete)

Fairleigh Dickinson University

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