Project Manager Sales
Resume:
Russell Hampel
Oviedo, FL 32765
C 631-***-**** *******@*****.***
Flawless Project Management * Competitive & Trend analysis * The RIGHT
products and services * Operational Insight * Significant increase in Sales
* Maximum Marketing ROI * Bottom line results * Cross Functional Team
Leadership
Vice President: Operations / Marketing / New Product Development
INERGETICS, Newark, NJ (Martha Stewart Essentials, Surgex, Bikini Ready
$1.5M) 2012 - Present
Directing companywide Promotional, Operational and Supply Chain
activities. Contract Manufacturing, Project and Process Management,
Promotional Analysis, Financial Analysis, Logistics and Warehousing.
* Managed the roll out and Campaigns of 25 New Mass Market Products
* Successfully launched 7,000 store Walgreen's initiative for Martha
Stewart Essentials
Senior Project Manager: Marketing
COUNTRY LIFE VITAMINS, Hauppauge, NY (VMS, Sports Nutrition, $47M)
2010 - 2012
Product Innovation, Marketing Strategies, Brand Development,
Forecasting, Project Management
* Maximized the success of Promotions & Products: Product Value
Propositions, Ideation meetings, Hurdle analyses, Fact based
forecasts, and Executive reviews
* Directed Cross-functional teams, maximizing communication,
minimizing delays
* Launched 17 new products ($2M Incremental sales) on time, on
budget!s
Senior Marketing Manager: Snacks, Non-Dairy, Vegetarian Products
HAIN CELESTIAL GROUP Melville, NY (Natural & Organic Foods)
2007 - 2010
Marketing and Program Leader for Hain's two largest divisions: Snacks
($105M) and Non Dairy ($101M); Terra Chips, Garden of Eatin, and Soy
Dream. Channels: Grocery & Food Service
* Increased New Product Sales $3M by creating cross functional teams,
critical path timetables, status meetings, and new selling materials.
Improved speed-to-market by 20%
* Propelled the launch of 47 New Products by leading cross-functional
new product teams and analyzing market trends (POS, Nielsen, SPINS,
IRI data)
* Improved division P&L $500K by trimming SKU's by 4%, optimizing
existing product margins and eliminating or revising underperforming
SKU's.
* Maximized Profit / Minimized cannibalization from new products by
establishing brand strategy. Created "Reason for being" documents
and trend based forecasts.
Senior Project Manager / Senior Brand Manager
NATURE'S BOUNTY Ronkonkoma, NY (Sports Nutrition, Vitamins)
2004 - 2007
Marketing and Program Leader for Sports Nutrition (Met-Rx & Pure Protein)
and Retail Units (Vitamin World & Puritan's Pride Catalog); Trade shows;
Two reports
* Increased new product pipeline by 75% by analyzing industry trends
and reviewing competitive introductions to the market.
* Improved new product Speed-to-market by 50% by establishing and
directing cross-functional new product teams and creating critical
path timetables.
* Reduced costs by $500K by standardizing display components for
economies of scale and developing economical packaging / sales
materials.
Director of Program Management
DEL PHARMACEUTICALS, Uniondale, NY (Pharmaceuticals, Cosmetics)
1998 - 2004
Directed new product launches and marketing programs for all brands
(Sally Hanson, Orajel and Lacrosse); Including FDA Regulated OTC
products. Staff of four program managers
* Improved promotion on-time percentage from 45% to 95% by revising
the existing Program Management system to include product flow, task
owners and hand-offs. Sale cancellations were reduced by $1.7M.
* Avoided $300K in write-offs by innovating and implementing a virtual
inventory system to recover and repurpose unused point of sale
materials & packaging.
EDUCATION / Other
MBA - Finance / Marketing - Adelphi University, Garden City, NY
BS - Accounting / Finance - C.W. Post College, Brookville, NY
Co-founder of the I Care Bar: a product that helps feed the hungry
2008-2010
Board of Education Trustee: Shoreham Wading River School District 6
Years
School Board Audit Committee Chair 2000 - Present
Lifelong Community Volunteer
Results Driven High Energy Leader, Passionate about Teamwork and
Success
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