Marketing Social Media

RESUME

GAYATHRI.K

Email: *************@*****.***

Mobile no:+91-978*******

Career Objective

To achieve excellence in Search Engine Optimization/Search Engine Marketing/Social

Media Marketing/Web Analytics, by constantly taking up challenging assignments and

continuously upgrade skills to keep pace with the rapidly changing environment.

Highest Qualification

B.Tech with specialization in Information Technology from V.P.M.M Engineering college for

Women(Anna university) – 2012 with 70%

XII from G.S.R Matriculation Higher Secondary School, Coimbatore in 2008 with 83%

X from G.S.R Matriculation Higher Secondary School, Coimbatore in 2006 with 81%

Professional Summary

Having Experience on Google Adwords for Creating Campaign and make how to

generate leads for clients.

Have good analytical, problem solving, communication and interpersonal skills, with

ability to interact with individuals at all levels.

Have good leadership qualities, organized and well structured at work and will be

Committed to deadlines and schedules.

Worked on search engine optimization both on-page and off-page optimization.

Having Depth knowledge of HTML and CSS.

Worked on Search Engine marketing to promote a site through Adwords, content creation and

also have knowledge on E-Mail Marketing.

Worked on Social Media Marketing to generate publicity through online communities, social

Media and Blog Creation.

Goal Oriented and ability to handle multiple tasks.

Ability to detail and ability to achieve set targets within deadlines.

Technical Proficiency

Package : Microsoft Office, Star Office, Microsoft Excel.

Programming Language : C, C++, ASP.NET

Scripting Language : Basic in VB

Web Technology : HTML, CSS

Database : Basic in SQL

Operating System : Window XP, Window 2007, LINUX.

Work Experience

Designation: Digital Marketing Analyst Designation: Senior PPC Specialist

Vbros Technologies, Chennai. SocialHi5 Inc, Chennai.

Aug 2012- April 2014 June 2014- Aug 2014

Search Engine Marketing - On-Page, Off-Page and Link Building.

Social Media Optimization -Page creation, Blogging, Post and share.

Search Engine Marketing -Adwords, Adsense, Banner Promotion Ads

Blog Marketing - Create, Manage & Optimize Blogs.

Web Analytics - Google, Bing Analytics and webmaster tools

Roles and Responsibilities

Keyword Research and Analysis.

Link Exchange Activities.

Search Engine & Directory Submission.

Article Submission.

Meta tags, Alt Image Tag and Hyperlink Optimization.

Blog Creation, RSS Feeds Generation, Social Media Bookmarking and SEO Forums.

Researched, analyzed and reported on competitor rankings positions.

Responsible for Handling multiple Projects Like Blog Creation, Link Building.

Worked on the task of analyzing Client Website and business situations

Accurately and quickly.

Handled the task of generating innovative ideas to improve on-page and off-

Page optimization elements, technical as well as content

Search Engine Optimization

On-Page

Using ethical/white-hat on-page and off-page SEO techniques to produce high

rankings for numerous keywords for various portals.

Analyze client sites for areas that need to improved, deleted and prepare detailed

SEO strategy reports.

Creatively identify profitable keywords for client sites.

Manage Title Tag, meta tags, URL optimization, H1 tag, alt tag, anchor text,

content optimization, robots.txt, inner site links, content Text link, HTML and XML

sitemap creation, 301 re-directs, RSS feed creation, W3C Validation, broken link

analysis.

Manage on-site SEO for Wordpress specific websites.

Conducting competitive market research for each client to identify opportunities

for increasing their online visibility

Google, Bing Web Masters Tools and Google Analytics Installation.

Off-Page

Expert in natural link building. Knowledge in generating back links through

directory submission, index site, Search Engine Submission, bookmarks, press releases,

article submission, RSS Submission, Yahoo answer, Blog Creation, classifieds posting

and forum posting etc.,

Continually monitoring organic search rankings to increase traffic and sales.

Wrote contents for blogs, article sites and distributed online sites.

Social Media Optimization

Experience in Social Media Optimization which is a set of methods for

Generating publicity through social media, online communities and

Community websites.

Blog Marketing – Create, Manage & Optimize Blogs for promotions, banners and Ads.

Thorough understanding of Digg, Stumble Upon, Delicious, Furl, Facebook,

Twitter, LinkedIn, MySpace, Wikipedia and various other social networks.

Search Engine Marketing

Good knowledge in Adwords and Adsense in SEM strategies which can improve client’s

business.

Manage campaign creation and accomplish with traffic, CTR, CPC, Average impression

and average number of person entry.

Good Knowledge of Email Marketing in the collection of mail id’s from other sites and

agencies and used on Send Blaster and Mail chimp tools to send the bulk mail list.

Content Creation, Ad words Campaign Creation.

Web Analytics

Support the analytic needs of a business unit by analyzing web traffic using tools

such as Google Analytics.

Studying the user activities captured via a variety of means.

Proficient in using web analytics to analyze traffic trends and behavior and

measure success of SEO/SEM efforts.

Website analysis through Google Webmaster Tools

Regular Monitoring of Competitors Activities and Tactics

Traffic and Goal conversion tracking by Google analytics.

Analyzing the Page rank, Alexa rank, Number of back links, Internal links,

External links, Number of pages.

Other Proficiencies

Proficient in the use of Internet Explorer and other browsers, Word, Outlook,

Excel, Microsoft 2007

Knowledge and experience with HTML and Excel.

Optimized websites for major search engines like Google, Bing, etc.

Worked on SEO/SEM part for HTML, Wordpress based websites.

My Projects

SEO Projects

www.ServerSundaram.com

www.ExpressTruckTax.com

www.ExpressExtension.com

www.ExpressIFTA.com

www.7miles.in

www.tsnamerica.com

www.express2290.com

www.expresstaxzone.com

SEM Projects

www.Alohamindmath.com

www.Sankaraeyefoundation.com

www.Siliconandhra.org

www.Unismiledental.com

www.Pannudental.com

www.Eastbaydental.com

www.BrainOmagic.com

www.VisitorsInsurance.com

SEO Tools

Traffic Analysis Tools : Google Analytics, Traffic Travis, SEO spider

Keyword Analysis Tools :Keyword spy,Google Keyword Tool

Content Tool :Copyspace, Duplicate checker, Plagiarism Checker

Online Tool :Small SEO, SEO book, Search Engine Watch

Software Used : Dream viewer, Photoshop, Sony Vega software

References :Moz, Webconfs, SEO books

SEM Tools

Google Adwords Editor Tool

Bing Ads Editor Tool

Personal Profile

D.O.B : 07-11-1990

Father’s Name : V.Kumarasamy

Native Town : Tirunelveli

Marital Status : Single

Gender : Female

Passport No : K7500018

Language Known : English, Tamil, Telugu

Declaration

I hereby declare that the information furnished above is true to the

best of my knowledge.

Yours truly,

Place: (K.Gayathri)

Date:

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