Marketing Sales
Resume:
CARLA BIANCA B. CALUBAYAN
Room*A, ** Kawayan Street, Manuel 4H Subd.
Pamplona 3, Las Piñas City
*************@*****.***.**
OBJECTIVE To join an organization that would enhance my skills and abilities to
become a competent professional in the field of marketing.
EDUCATION
2007-2013 SAN BEDA COLLEGE-MENDIOLA
Masters in Business Administration. Dean’s List: 1st Term, SY 2009-10;
3rd Term, SY 2008-09; 2nd Term, SY 2008-09; 1st Term, SY 2008-09; 3rd
Term, SY 2007-08; 1st Term, SY 2007-08. Academic Distinction.
2001-2004 DE LA SALLE UNIVERSITY-MANILA
Bachelor of Science degree in Commerce, major in Marketing
Management. October 2004. Dean’s List: 2nd Term, SY 2001-02; 3rd
Term, SY 2001-02; 1st Term, SY 2002-03; 2nd Term, SY 2002-03; 3rd
Term, SY 2002-03; 1st Term, SY 2003-04; 2nd Term, SY 2003-04; 3rd
Term SY 2003-04; 1st Term, SY 2004-05. Honorable Mention. Student
Service Merit Awardee. Passed Civil Service Exam for Professional.
1997-2001 ELIZABETH SETON SCHOOL
High School Diploma, March 2001.
Award: Silver Medallist, 1997.
WORK EXPERIENCE
Feb14-present PROJECT SUPPORT SPECIALIST, I.T. WORKS U.S.A.
Researched various qualitative and quantitative data pertinent to the
growth of the business. Conceptualized and proposed marketing plans and
collaterals such as flyers, brochures, email marketing and website contents
for various divisions of the company such as information technology,
healthcare and home care services and litigation support services. Created
various pertinent reports for market and data researches and sales invoices.
Created invoices for different litigation support services work orders.
Communicated through phone and emails with different client specifically
lawyers for their inquiries on their work orders and accounts receivables
for litigation support services.
CARLA BIANCA B. CALUBAYAN
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July13-May14 MARKETING EXECUTIVE, ELECDES TRADING AND TECHNICAL
SERVICES
Searched for prospective clients through telemarketing. Coordinated with
clients regarding their queries on products and services of the company.
Organized and arranged documentations for accreditations and purchase
orders from clients. Scheduled product and service presentations for
Technical Head. Assisted in the production of marketing collaterals and its
distribution to prospective clients.
Feb13-July13 STUDENT AFFAIRS COORDINATOR, SOUTHVILLE FOREIGN
UNIVERSITY
Supervised activities of student organizations. Wrote articles and write-
ups for student activities. Attended Mancom meetings and addressed
issues and concerns on student activities. Benchmarked student
organizations from other international and local schools.
Mar08-Oct12 SALES AND MARKETING OFFICER, DALTA BUILDERS INC.-
REAL ESTATE DIVISION
Supervised documentation for Pag-ibig housing loan of clients. Attended
to clients’ inquiries on housing projects. Created sales reports as required
by other departments. Monitored sales and inventory for housing projects.
Assisted in creating design for tarpaulins and flyers. Coordinated
important information to the President’s Office regarding real estate
matters.
EXECUTIVE ASSISTANT, DALTA BUILDERS INC.
Created necessary sales reports and project updates. Assisted clients,
brokers, and agents in housing project orientations. Assisted in the
implementation of marketing and advertising activities such as placement
of ads in newspapers and magazines, designing of tarpaulins, setting up of
exhibits. Coordinated important information among executive offices like
updates on projects and executive meetings. Recorded minutes of the
meeting in managerial and executive committee meetings. Assisted in
answering phone calls and queries of clients.
MANAGEMENT TRAINEE, DALTA BUILDERS INC.
Assisted in corporate activities of Dalta Group of Companies. Attended in
construction, real estate and executive meetings. Created feasibility studies
on income generating businesses. Coordinated pertinent data among
executive offices to outside client
CARLA BIANCA B. CALUBAYAN
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MANAGEMENT TRAINEE, UNIVERSITY OF PERPETUAL HELP
DALTA MEDICAL CENTER AND HC&D
Assisted in the operations and developments of Multi-Sepcialty Clinic in
Alabang. Attended Sales and Marketing & Channel Group meetings.
Created pertinent reports required by other departments. Coordinated
information from different departments to the EVP’s office.
June06-February08 MARKETING ASSISTANT, FILINVEST ALABANG, INC.
Set-up exhibits in malls and in bazaars. Created events for Filinvest
Corporate City, Palms Pointe and Civic Prime projects. Conceptualized
new design/layout for marketing collaterals such as brochures, banners,
streamers and modules. Assisted in clerical works such as making memos,
reports for monthly project status report and time distribution.
BUSINESS DEVELOPMENT ASSOCIATE, FILINVEST
ALABANG,INC.
Handled Civic Prime and The Entrata projects (both small office home
office concept) in Alabang. Created monthly reports such as time
distribution, project status, cashflow, and marketing budget to be
presented to designated departments. Conceptualized marketing strategies
to promote the projects such us making PR and newsletters, advertisement
proposals, and exhibit set-up proposals. Conceptualized design/layout for
marketing collaterals such as flyers, streamers/banners, brochures and
giveaways. Hold events such as family day and open houses for the
prospective clients. Assisted in technical, unit alteration concerns, and unit
turnover (after-sales) of investors in the projects. Conducted project
briefing to new investment consultants and prospective investors. Assisted
in clerical works such as making memos.
Nov04-May2005 MARKETING COORDINATOR, BRITTANY CORPORATION
Handled and promoted Portofino subdivision in Alabang. Updated and
monitored sales monthly and daily for the whole projects of the company.
Proposed and created marketing and advertising strategies for the
subdivision. Handled and promoted Vita Toscana subdivision in Bacoor,
Cavite. Distributed pricelists, leaflets and brochures to brokers and agents.
Assissted and oriented clients to different subdivisions developed by the
company. Oriented new brokers and agents to all projects. Conducted
products knowledge seminar for the clients and agents. Created events that
would entice prospective clients and agents to view the subdivision.
Purchased materials and designs that would enhance the interior designs of
model houses. Conceptualized new themes for invitations, brochures,
flyers, billboards and leaflets.
CARLA BIANCA B. CALUBAYAN
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June-July 2004 PRACTICUMER, ALABANG COMMERCIAL CORPORATION
Promoted the Ayala Discount Plus Card to different merchants in Alabang
Town Center. Assisted the marketing staff in performing clerical works
and in organizing different events and activities inside the mall.
EXTRA-CURRICULAR ACTIVITIES
2003-2004 VOLUNTEER, CENTER FOR SOCIAL CONCERN AND ACTION-
DLSU
Assisted in the registration and preparation of food for the less fortunate
kids. Conducted a survey to be able to know the number of first-time
registered voters in Sta. Ana, Manila. Motivated the street children to
listen and to participate actively in a classroom session in Pasay, Manila.
2002-2004 STUDENT REPRESENTATIVE, OFFICE OF CAREER SERVICES-
DLSU
Assisted the facilitators in Orient 3 classes like attending to the needs of
the students. Participated in the preparation of job expo and ticket selling.
2001-2004 MEMBER, JUNIOR ENTREPRENEURS’ MARKETING
ASSOCIATION
Participated in promotions workshop like training for Room to Room,
fashion shows and making posters.
SEMINARS ATTENDED
February 2004 ALL ABOUT THAILAND
Junior Entrepreneurs’ Marketing Association, First Hotel, Bangkok,
Thailand
November 2003 LECTURE ON ADVERTISING
Advertising Department, De La Salle University
July 2003 STRAT MARKETING
Junior Entrepreneurs’ Marketing Association, Philippine International
Convention Center
February 2003 UNILEVER PHILIPPINES
Office of Career Services, De La Salle University
October 2002 THE ART OF MARKETING RESEARCH
Junior Entrepreneurs’ Marketing Association, De La Salle University
CARLA BIANCA B. CALUBAYAN
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September 2002 COMPANY TALK WITH PHILIPS AND NETWORKING:
UNLIMITED INCOME OR SCAM?
Junior Entrepreneurs’ Marketing Association, De La Salle University
July 2002 DIALING THE FUTURE (THE CALL CENTER BUSINESS)
Junior Entrepreneurs’ Marketing Association, College of Saint Benilde
SEMINARS CONDUCTED
March 2004 CO-FACILITATOR, LECTURE FOR FIRST-TIME REGISTERED
VOTERS
Center for Social Concern and Action, Kalookan City
March 2004 CO-FACILITATOR, POLITICAL PARTY SYSTEM
Center for Social Concern and Action, De La Salle University
December 2001 FACILITATOR, TAX ACCOUNTING 101
Filipino Department, De La Salle University
RESEARCH PAPERS PREPARED
August 2004 A SERVICE PLAN FOR ALABANG TOWN CENTER
Proposed service strategies and programs to entice the young professionals
and to make Alabang Town Center their choice of lifestyle center
destination in the South.
April 2004 A SERVICE PLAN FOR CEBU PACIFIC
Established service development programs as Cebu Pacific’s unique
selling proposition against domestic airline competitors.
December 2003 A MARKETING PLAN FOR 7D FOOD INTERNATIONAL
Proposed marketing strategies to enhance and promote 7D’s products both
in the local and international market.
December 2003 SOCIAL CAMPAIGN FOR PAMPANGA CORPS.
Solicited Funds and donations such as books and uniforms to aid less
fortunate students to finish their education.
March 2003 A MARKETING RESEARCH PAPER ON THE CONSUMER’S
PERCEPTION ON THE BENCH PRINT ADVERTISEMENT
Obtained consumer’s perception and behavior in purchasing Bench
products through the influence of the Bench print advertisement.
CARLA BIANCA B. CALUBAYAN
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December 2002 A MARKETING RESEARCH PAPER ON THE CONSUMER’S
PERCEPTION ON IMITATED PERFUMES
Obtained the consumer’s perception of value on fake perfumes they
purchased.
PERSONAL BACKGROUND
Born September 15, 1984 in Manila, Philippines. Married. Fluent in
English and Filipino. Knowledgeable in MICROSOFT WORD, EXCEL
and POWERPOINT, SPSS, QUICKBOOKS, ADOBE PHOTOSHOP.
Interests include surfing the internet, singing, reading books and
magazines and watching movies. Skills include facilitating, organizing,
motivating and driving. Adaptable, responsible, and goal-oriented.
REFERENCES
Available upon request.
Contact this candidate