Sales Marketing

FRED WEILLER

Pleasanton, CA ***** 925-***-****

https://www.linkedin.com/in/fredweiller ****@*******.***

CUSTOMER-FOCUSED GLOBAL MARKETING EXECUTIVE

Dynamic executive with proven track record of driving exponential growth in

B2B and B2C global business, sales, and market share for leading high-

technology companies.

. Capture customer interest and involvement in untapped markets, creating

innovative customer-centric messages, programs and events.

. Penetrate and expand new and existing markets, spearheading strategic

analysis and plans.

. Create visibility and exposure, expertly managing domestic and global

press and public relations.

. Generate buy-in among internal and external parties, uniting all towards

common mission and goals.

. Build, develop, and lead high-performance teams, inspiring ingenuity and

creativity.

Strategic Analysis and Planning ( Global Business and Market Share

Development ( Product Launch and Portfolio Management ( Channel and Sales

Enablement ( Innovative Campaigns ( Messaging and Positioning (

Communications ( Press & Media Relations ( Public Speaking ( Partnership

Building and Management ( Team Development and Leadership

EMC, Santa Clara, California 2013 - 2014

Senior Director - Global Product Marketing and Go-To-Market

Leading global Go-To-Market outbound marketing activities for market

leading storage portfolio. Formed senior global marketing team. Developed

marketing, sales enablement, and launch plans in tight collaboration with

Field Marketing, Strategic Alliances, and Technology Partners.

CISCO SYSTEMS, San Jose, California 2005 - 2013

Director - Marketing and Market Development

Led all possible aspects of marketing from market research, competitive

intelligence, and product management to product marketing, PR,

communications, advertising campaigns, demand generation programs, events,

and market development. Built, developed, and motivated a global team of

world-class marketing professionals.

. Grew Cisco's technical community customer base to 2.3M individuals from

700K.

. Strategized and launched over 10 global B2B and B2C marketing and

advertising campaigns across 67 countries and 10 languages.

. Increased press coverage by 200% and changed global mix from 80% US to

70% non-US.

. Created value-driven content, demand generation and sales tools kits for

sales partners

. Built Cisco's own social media technical community from the ground-up in

1 year; over 700K registered members and millions of users.

(www.ciscolearningnetwork.com)

. Developed social media communities: Facebook 250K+, LinkedIn 20K+,

Twitter 15K+.

. Designed and executed highly acclaimed virtual event series attracting up

to 6,000 prospects per day.

. Managed introduction of 10s of new products and services to market,

leading product management through market requirements and product

requirements.

. Launched and marketed globally the Cisco Virtual Labs Software-as-a-

Service (SaaS) offering

Director - Ethernet Switching Product Marketing

Led product marketing for Cisco's largest portfolio. Collaborated and

created alignment across 3 business units led by a group of stakeholders

comprised of 3 VPs / GMs and 2 SVPs. Combated competition and expanded

market shares.

. Instrumental in exceeding market growth at 20% year-over-year to record

revenue over $10B.

. Contained emerging competitors by launching high-impact programs

differentiating Cisco's value.

. Drove sales effectiveness, creating suite of tools including "How to

Sell" and "Quick Wins".

. Launched critical new generation of wiring closet switches while managing

cross-portfolio positioning.

. Created content for sales and field partners demand generation campaigns

FRED WEILLER ****@*******.*** Page 2

ALTEON WEBSYSTEMS / NORTEL NETWORKS 2000 - 2005

Senior Manager - Nortel Ethernet Switching Product Marketing, Santa Clara,

California

Developed and directed product marketing team. Managed product

compatibility and cross-portfolio marketing. Briefed press and analysts.

Educated customers and influencers through presentations at events and

conferences including Networld+Interop and Government Technology

Conference.

. Generated 200% forecasted revenue on major product, managing launch and

content creation.

. Designed and executed highly successful Ethernet Switching product

marketing plan.

Senior Manager - Nortel Security Solutions Marketing, Santa Clara,

California

Supervised and led virtual marketing team. Created security collaterals,

sales tools, and white papers cross-portfolio; including Firewall, SSL and

IPSec VPN, Perimeter Security, and Application-Layer Security. Briefed

press and analysts. Educated customers and influencers at conferences

including RSA and Government Technology Conference and various customer

events.

. Established Nortel value in security market with new strategic

initiative, Unified Security Framework.

. Led messaging and product positioning between SSL and IPSec VPN.

Senior Manager - Alteon Data Center Security Product Marketing, San Jose,

California

Created and executed strategic plans for data center security product.

Developed collateral content, sales enablement tools, and customer case

studies. Briefed press and analysts. Presented at customer events.

. Differentiated value proposition, launched, and managed SSL appliance to

#1 market leader position.

. Launched Alteon Switched Firewall, growing market share from 0% to 15% in

1st year.

. Drove evolution of the SSL appliance from SSL Accelerator to SSL VPN

Europe, Middle-East, and Africa Field Marketing Manager, Paris, France

Managed and led all marketing activities throughout EMEA including

products, solutions, events, advertising, telemarketing, press relations,

communications, and sales and channel partner support.

. Trained and enabled sales force and channel partners on new business

opportunities.

. Public representative for Alteon products to internal and external

organizations, customers, event and conference attendees, and press.

BAY NETWORKS / NORTEL NETWORKS, Paris, France 1996 - 1999

Field Marketing Manager & Press Relations

. Adapted and strategically positioned messages and products to fit

preferences of French market.

. Positioned company in France, and gathered field competitive

intelligence.

. Increased press coverage over 50% in 6 months.

Account Manager - Public Sector

. Produced dramatic revenue growth in public sector from $500K to $5.5M in

1 year.

. Cultivated and motivated channel partner sales, over 60 sales

representatives.

EDUCATION, PROFESSIONAL DEVELOPMENT, LANGUAGES

Technical degree in Avionics (with Distinction)

Naval Aviation Academy, (Ecole d'Aeronautique Navale - France)

Coursework towards Bachelor degree in International Business

State University of New York

Cisco Business Leader training ( Jerry Weisman's "Power Presentations"

Duarte Presentation ( Executive Public Speaking

Fluent in English and French (native language) ( Intermediate Spanish

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