Sales Marketing

Curt Finckler

* ********* ******, *******, ** ***10

Phone: 617-***-****, Email: ************@*****.***

Marketing Director / Sr. Marketing Manager / VP Marketing / Product Marketing Director

A versatile & customer centric marketing professional with over 15 years of experience providing increasing levels of

leadership in product management; e-commerce / direct marketing, customer acquisition, retention & analysis and

promotion creation. Data centric thinker with an excellent understanding of customer’s needs to ensure the development

of a compelling customer experience; driving results and product accountability. Skilled in the development and

execution of marketing plans & collateral for sales, advertising campaigns & product launches, website & e-mail platform

development, promotions, brand management, sales forecasting and P&L budgeting to meet top line and bottom line

objectives. A proven problem solver capable of working with cross f unctional teams, managing the big picture and

consistently performing at a commendable level.

~ Played a key role in building 500% sales growth within North America and drove North American topline sales

growth by 128% and trading profit by 173% as a Marketing Director at Nelson Bach ~

~ Successfully achieved 175% North American topline sales growth as a Sr. Brand Manager at Nelson Bach ~

~ Received Best New Product of the Year Award; 2009, 2007, 2006 & 2005 by Natural Products Expo and received

Nelsons Awards 2011, 2006 & 2005 at Nelson Bach ~

AREAS OF EXPERTISE

Product Strategy, Development and Commercialization Product Promotion & E-mail Marketing Campaigns

Marketing Management & Brand Planning Customer Circulation, Acquisition & Retention

Trade Research & Consumer Research Multitasking in Fast-paced Environments

Communications Platform Development & Media Planning Highly Organized and Strong Creative Abilities

Sales Forecasting / Analysis & Sales Plan Quick Problem Resolution and Decision Making

New Product Development & Budget Maintenance Recruitment and Team Management

Regulatory Management Presentation and Innovative Thinking Skills

PROFESSIONAL EXPERIENCE

NELSON BACH USA, LTD., NORTH ANDOVER, MA FEB 2002 – APR 2014

Nelsons is a family-owned business headquartered in London, UK and the UK’s largest manufacturer of natural healthcare products

with approximately 250 employees globally and exports to over 70 countries around the world .

Marketing Director (Nov 2009 – Apr 2014)

Directed organization's North American marketing policies, objectives, initiatives and budgets. Created innovative

marketing plans for multiple brands available in both Natural and Food Drug Mass-Merchandise (FDM) channels to

support market growth. Developed and managed brand Profit and Loss projections towards setting Strategic Plan

objectives; conducted ongoing sales analysis and forecasts against objectives. Collaborated with mult iple departments

and UK-based headquarters to drive 2013 North American sales exceeding $27.6 million.

MAJOR CONTRIBUTIONS

Played a key role in building 500% sales growth within North America over 12 year tenure at Nelsons

Drove North American topline sales growth by 128% and trading profit by 173% over 4 year period

Created and managed integrated Marketing department, including brand management, public relations, graphic

design, education and regulatory personnel

Established international, multi-department collaborative team dedicated to achieving and communicating

Marketing best practices

Managed cross-functional teams developing and implementing the Rescue Remedy, and H+care brands’

FDM introduction strategies, including product development, P&L projection and Sales launch. Brands have

accomplished major FDM distribution gains in varying retail categories supported by targeted and inte grated

communications campaigns

Led Nelsons USA team’s independent creation of new product pipeline for existing and to-be developed

brands, including launches scheduled for 2015 and beyond in FDM and Natural channels

Successfully launched new brand of iron supplement, Spatone pur -Absorb, in the US FDM channel; launch

included clinical trial development, rebranding, positioning, messaging strategy, collaboration with ad agency and

professional (pharmacist) outreach campaign (white paper creation)

Led local FDA compliance initiatives to establish appropriate compan y labeling and advertising standards;

collaborated with regulatory head to gain compliance across packaging and messaging

Received 2011 Nelsons Award for Spatone pur-Absorb product development and launch

Sr. Brand Manager (2006 – 2009); Brand Manager (2002 – 2006)

Managed all elements of marketing communications efforts for 5 brands within the Natural channel. Played an integral

role in the initial FDM introduction of the Rescue Remedy brand. Coordinated consumer and trade public relations and

advertising efforts for 5 brands supporting 50+ SKU’s. Managed Sales Planning responsibilities, including providing

support for 60+ brokers & 4 Nelsons USA sales representatives.

MAJOR CONTRIBUTIONS

Contributed significantly to North American sales growth from $4.4 million (2001) to $12.1 million (2009)

Successfully achieved 175% North American topline sales growth

Developed Rescue Remedy and Rescue Sleep brand mass-market introduction strategy and drove RESCUE

brand growth and new distribution

Coordinated new product development and introduction for multiple brands, including Rescue Sleep,

Rescue Energy, Pure & Clear, and H+care, within the Natural channel

Received Best New Product of the Year Award: 2009, 2007, 2006 & 2005 by Natural Products Expo

Received 2005 and 2006 Nelsons Awards as part of teams for the respective product development of Rescue

Remedy Spray 7ml and Rescue Sleep

NAVIANT MARKETING SOLUTIONS, INC., WOBURN, MA JUN 2001 – OCT 2001

Naviant Marketing Solutions, Inc. provides integrated precision marketing solutions to Web advertisers, Web publishers and consumer

marketers. It offers its products and services in the areas of registration, list services, affinity marketing programs, and email.

Account Consultant

Integrated Naviant’s proprietary traffic tracking software into individual email creative and coordinated campaign launch

timing and demographics. Executed client e-mail acquisition campaigns on behalf of clients including Earthlink, Office

Depot and Verizon Communications. Managed implementation of all WiredMail Prospector e-mail campaigns. Skillfully

created and executed recommendations for continuous process improvements .

PAMET RIVER, INC. (SUBSIDIARY OF TELETECH HOLDINGS, INC.), BOSTON, MA MAY 2000 – SEP 2000

Pamet River, Inc. provided integrated marketing services for TeleTech Holdings, Inc.’s tech acquisition brands. As a centralized

marketing department for TeleTech’s holdings, it provided B2B and B2C strategy development and execution.

Senior Strategist

Provided marketing counsel for start-up technology companies. Developed B2B and B2C marketing strategies for

clients. Conducted extensive market research; communicated findings and market profile to clients with detailed

explanations including client’s positioning in existing market, and market predictions to determine client’s growth path.

PRO MEDIA, INC., NATICK, MA DEC 1995 – AUG 1998

Pro Media specialized in strategic planning, account service experience, and media campaign implementation. It provided strategic

media planning and buying in network & local television, national & local radio, print - newspaper & magazines, and online.

Account Coordinator (1996 – 1998); Print Assistant Media Buyer (1995 – 1996)

Managed the implementation of broadcast and print advertising accounts for several clients including: Ames Department

Stores, Talbots, Northeastern University, Amica Insurance, Brooks Pharmacy, and BJ’s Wholesale Club.

ACADEMIC QUALIFICATIONS

MBA – Marketing, Entrepreneurship and Finance May 2000

F.W. Olin School of Business at Babson College

B.S – Marketing; Minor in Finance (awarded Tau Pi Phi Marketing National Honor Society) May 1995

Providence College

Professional Course

High Impact Presentations – Dale Carnegie Course

TECHNICAL SKILLS

Microsoft Office (PowerPoint, Excel, Word), Desktop Publishing, Adobe Photoshop and Adobe Illustrator

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