Shridhar Malladi
* *-****: **.********@*****.***
Summary
> 4.10 years of exposure into Sales & Marketing and Project Management
> SAP (SD Module) professional, well versed with Sales & Distribution
Modules of SAP; analyzing needs, evaluating end-user requirements,
custom designing solutions and troubleshooting any problems in the
process
> Marketing analysis, Competitor analysis, Requirement gathering.
> Strengths include strong understanding of the business processes.
> Team builder with the ability to manage and motivate large number of
people at all levels.
> Highly motivated, goal oriented team player with excellent
presentation, analytical and interpersonal communication skills.
Education
> M.B.A (Marketing) Madurai Kamraj University 71%
2009
> PGDBM ( IT ) Bangalore School of Business
76% 2009
> B.E. (Electrical) Pt.Ravi Shanker Univ.Raipur C.G
66% 2006
SAP skill sets in Sales and Distribution module include:
> Good understanding of SD life cycle implementation.
> Exposure on functional specification documents for ABAP development.
> Exposure on Integration Issues of MM & FI.
> Knowledge on Idocs.
> Knowledge on Unit testing & Integration testing.
> Knowledge of business scenarios in SD like Inquiries, Quotations,
standard order etc.
> Customization of Organizational structure in SD & related assignments.
> Configuring Customer master data, Material master data, Customer-
Material info records, Condition master data & Output master.
> Configured item categories and schedule line categories for all sales
documents according to the business requirement
> Special business transactions like Third Party and Consignment.
> Shipping point, picking/storage location, and Route determination.
> Configuration of pricing procedures using condition technique,
condition tables, access sequence, condition types & determining the
pricing procedure
Previous Work Experience: Roles & Responsibilities
B & B Specialties India Pvt ltd,Bangalore. April 2013 to till date.
Post: Area Sales Manager
Business of Company is in Construction chemicals & Foundry chemicals.
Product: - I was deputed as Area Sales Manager for Admixture Segment.
Admixtures are additional materials that are added to the mix constituents
to improve the properties of the concrete. It makes concrete more workable.
Responsibilities:-
Looking after entire Bangalore region.
Looking after projects, RMC plants (ready mix concrete plants).
Coordinating with Project Managers, Quality control Manager.
Collecting information on mix design and passing it to technical manager
for conducting trials.
> Client Meeting
> Developing new prospects
> Tapping new business opportunity.
Chadalavada Infratech Limited, Hyderabad,Sep 2011 to March 2013.
Post:- Project Engineer
Business of the company:- Basically a project management company which
deals in Electrical Sub Station Constructions of 132KV/33KV across pan
India, on turnkey basis. Company works on the EPC model (Engineer, Procure
& Construct model).
Roles: Client Servicing was my major work as I was on the front end who
use to interact with client for understanding their requirement and then
passing it to our project execution team.
I was dealing with the 132kv/33kv substation which got constructed at
Rasmada Village in Chattisgarh State. Looking after the project execution
and timely completion of the tasks as discussed with client. I was Involved
in Bidding for new projects / new clients for future aspects. Use to work
very closely with Project Manager. I worked as single point of contact for
associated Project for the vendors and client.
> Project Management
> Planning for revenue growth.
> Bidding / Tenders for new projects and clients.
> Problem Solving with supplier & contractor
> Vendor Management
> Client servicing
> Directing field personnel, and provide overall supervision and
support.
Star TechnoSolutions, Gujarat, August 2009 to March 2011
Post:- Assistant Manager
Business of the company:- STAR Technosolution of Automation & Robotics Pvt
Ltd is an Pune University alumnus venture in the field of educational
Robotics & Embedded systems with current focus in college level education.
Product:- STAR Robotics is in the technical education of students by
providing them resources through wide variety of kits, software based
programming tools( Embedded System Designs), basic & advanced level
workshops.
> Pro-actively hunt for target organizations and establish
communications with those businesses that can benefit from our
Company's services
> Building rapport with the customer.
> Unearthing new customer prospect.
> Lead Management activities.
> Analysis of raw market data to raise market share
> Mapping of potential market across the territory
> Conducting Ad campaigns
> Continues Focus on CRM activities
> Presale & Post sale functionalities
Management trainee in Ernst & Young, Bangalore
. Working as per the requirement of FA from USA
. Client servicing.
. Providing 100% quality of work within the SLA with high TAT.
Projects during MBA:
> Customer Satisfaction in the SME segment for IT sector. (HP products)
Findings: -
1. Price sensitive
2. More concern about their need fulfilment i.e. features of the
product rather than on Brand.
3. Gives more importance to after sales service, which is the
key differentiator
Suggestions:-
> Vendors should act like a Consultant to the customers instead of just
a salesperson.
> Sales processes should do more than providing product information to
the customer, its about educating the customers
> Long lasting relationship can be attained only when we meet the needs
of the customer
Academic projects
> Comparative Brand Analysis on IOCL & HPCL during 2nd semester of MBA
> I designed an artificial brand based on CBBE (Customer Based Brand
Equity)-model.
Strength
> Excellent Co-ordination skills.
> Learning & grasping new things quickly, Adaptable to situations.
> Believe in adding value to the organization, Can work under pressure,
Sincere, Confident, Balanced, calm, good in Analytical & reasoning
skills.
> I learnt that how can I make my personal relationship with company's
customer that creates positive WOM which helps in this huge
competitive environment.
Extracurricular Activities:
> Elected as Administration head of the batch during MBA
> Successfully organized an educational tour for BHEL (Bharat Heavy
Electrical Limited) Bhopal, for our branch during 7th semester.
> Elected as President of Electrical Engineers Association
> Coordinator of electrical engg. Branch of the college.
> Participated in inter-college technical paper presentation
competition.
Personal Details:
Marital Status : Single
Passport No. : H5569529
Hobbies : Photography
M.Shridhar