Mukesh Verma

B*A/***, Janakpuri, New Delhi – ****58, India

Cellphone: +919********* – Landline: +911*********

E – Mail: acfigu@r.postjobfree.com /acfigu@r.postjobfree.com

Sales & Marketing - Business Development Apparels (EBO/MBO/LFS/E COMMERCE/DISTRIBUTORS/AGENTS)

Decades of High accomplished career journey in directing business development of small/large & corporate organisations.

POSITION AIMING AT

Business Head/VP/ Retail Head Geographical Involvement – Anywhere in India

PROFILE SUMMARY

A dynamic & innovative garments professional with over 35 years of rich experience in Retail Operations, Retail Sales, Business development, Merchandising, Quality Assurance, Production Planning & Control, Supply Chain Management & Logistics, Maintenance, Human Resource Management & Manpower Management

Demonstrated to maximise revenue volume by acquiring & growing many multi million rupees relationship accounts with desired profit margin and transformed market position to top bracket in the industry. Demonstrated the ability to work with multi responsibilities by voluntarily accepting the challenge to set up new benchmark in channelizing different marketing segments and execution of various multi projects simultaneously. Enriching start-up experience of setting a business from scratch, from analysing industry scope to pitching the business plan. Work experience in online & Offline entrepreneurship, product strategy, brand management Managing media & marketing teams, visual merchandising teams and imparting staff training.

KRA’s – Develop the business in specific segment on Pan India Level with healthy ROS above industry standards.

CORE COMPETENCIES

Multi – Unit P&L Analysis / Expense Control, Concept Branding / Marketing, E – Commerce, Catalog, Wholesale & Retail Sales, Development of New Business, Risk Management, Strategic Planning, Expansion / New Market Development, Turnarounds / Change Management, Recruiting / Hiring / Training / Retention, Production Management, Process Enhancements, Cost Optimisation, Leading and developing team’s, Effective communication skills, Quality Management, Operational Excellence

KEY DELIVERABLES

Responsible for Profit and loss, Organization development and People development Increase business volume as well profit margins and increase and maintain satisfied customers.

PROFILE VALUE

Business partner with distinction of successfully leading small to large scale companies from business development to feasibility analysis through implementation & enhancement and best practices to develop value propositions, balance business budget and risks.

Good experience in change management to ensure brand becomes successful and adapted across customers. Solid understanding of best practices of the garments industry to offer marketing solutions; while ensuring maximum cost saving, increased sales and profitability.

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OCCUPATIONAL CONTOUR

Since April, 2013 working with M/s V & A Ventures Ltd as Business Head. V & A Ventures is a limited company dealing in women western wear garments.

Key Responsibilities & Achievements

Spearheading entire gamut of Channel Sales & E Commerce Operations pan India with a turnover of 75 Crores and marketing strategy implementation. Entrusted with the responsibility of building distribution, coverage, BTL activities & overall market access of business. Combine entrepreneurial drive with business-management skills to drive gains in revenue, market share and profit performance. Communicate a clear, strategic sales vision, effectively training and coaching both veteran and junior sales team members. Successfully aligned business planning and financial processes with performance improvement and business risk-management activities.

Formed business alliance and led organization from start up through growth and maturity stages.

Recognized for holding individual sales & account achievements of 100% by taking initiatives to explore new market segments measures. Achieved revenue & profit targets by 100% . Increased the revenues, profits and market share by 20 by developing new market segments strategies

RETAIL HEAD ~ APRIL 2009 TILL MARCH 2013

Key Responsibilities & Achievements

Challenged to assume P&L management for Madame Brand, a 300 crore company, throughout India, turnaround declining sales, profit margins, consumer traffic and market share. Oversee strategic planning, operations, real estate, merchandising and marketing for over 700 retail locations throughout India, Member of Executive team to support expansion of retail concept globally. Adept at conceptualizing, planning & implementing business strategies as per established company objectives, policies & procedures etc., to achieve targeted profitability & growth of business.

Led Division from years of operating losses to positive earnings, delivering significant improvements every year, culminating with +100% growths in operating earnings in 2010, 2011 & with 200% in 2012. Repositioned store portfolio to both right-size the chain and grow the highly profitable outlet segment to maximize earnings. Led comprehensive real estate strategy to change mix of channels, resulting in exiting 15 non-functioning stores and opening of 35 mall outlets and 15 high street outlets. Led update of product line to fill holes in wholesale line. Opened 300 more MBO’s that now account for 20% sales turnover. Developed new store design and changed shopping environment to attract a greater audience. Reduced turnover in stores 50% by fostering a store-friendly culture. Launched a WOW card loyalty program that shared best practices and success stories in customer services. Introduced recognition awards for Top Stores Managers.

EXECUTIVE PROFILE HIGHLIGHTS

EBO & Channel Sales Segment turn-around during 2009-2013: MADAME

Revamped EBO Division to meet the business needs, Formation of Management team for EBO Division with alignment to the International Org Structure.

Establishing detailed measurements for profitability and customer satisfaction KPI’s, making organization agile and alert to changes, bringing P&L for projects to respectable level, initiating and controlling ‘development projects’ for cost competitiveness, operational excellence and project management, establishing global processes and systems.

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Handling growth region business in Corporate Sales 2005-2009: EVINIX ACCESSORIES LTD

Fulfilled goal to grow company to multimillion rupee generation point, promoting sales team achievement and producing market share expansion despite industry volatility.

Slashed defaults to record low of 1.78% by sharpening focus on quality and improving operations talent.

Reorganized the Company’s Structure & Franchise Expansion 2003-2005: DUKE

Played key role in company reorganization, including revitalizing stale products, restructuring the product mix, improving merchandising strategies, reorganizing territories, and launching an advertising/marketing campaign.

Finalize Corporate Alliances for franchise expansion with prospective clients/brands.

Business Development in African Overseas markets 1999-2003: MANCHESTER OUTFITTERS LTD

Achieved ‘profitable’ business with operating margins as high as 30+% in corporate sales in segment like –Hospitals, Hotels, and Big Corporates etc. Besides, the above also associated with the other marketing operations of the group viz. mobile services for Kenya and Tanzania, textile operations in Tanzania, and trading of commodities.

Launching of Oshkosh B’gosh in India 1996-1999: OSHKOSH B’GOSH

Shouldered successfully, overall responsibility for planning, developing, evaluating, monitoring and implementing strategy for the organization and also Issues related with production, Product development and finalization of seasonal collection.

To open and look after the franchise operations all over India.

P & L Handling 1990-1996: RAJASTHAN SPG. & WVG. MILLS LTD OF BHILWARA GROUP

Development of sales network, setting up of distribution network, retail operations and achieving sales targets. Monitoring collections, outstanding sales realizations and various matters incidental to national sales operations. Sourcing of fabrics, trims, raw material, vendor development and appraisal, cost negotiations with suppliers and fabricators, production controlling and range planning.

Responsible for entire process of new brand launches, brand extensions and other activities related to brand management.

Nationwide Launch of Menswear Readymade 1984-1989: ZODIAC

To lead the sales force, achieving distribution width, conducting displays, implementing sales promotion strategies and building volumes. Identification and appointment of franchisee/ dealer/ distributor network.

Significant Contribution in Sales & Marketing 1980-1984: WINGS WEAR PVT LTD.

Driving sales initiatives & achieving desired targets with overall responsibility. Exploring marketing avenues to effectively build consumer/customer preference & drive volumes.

EDUCATION

1980 - Graduated from University of Delhi in Bachelor of Arts, specialization in Economics.

1977 – Higher Secondary from Kendriya Vidyalaya, Delhi Cantt.

PERSONAL DETAILS

Age/ Date of Birth: 54 Years, 29th January, 1961

Marital Status: Married

Children: One Son aged 26 years

Passport: K- 7299853

Nationality: Indian

Current CTC: Rs. 21 Lacs, Expected CTC: 24 Lacs/ Negotiable

Notice Period: One Month

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