Creative but highly ethical marketing director
Resume:
Lynn Head
Roeland Park, KS *****
*********@*******.***
EXPERIENCE
The University of Kansas Cancer Center
Developed integrated marketing campaigns including direct mail, outdoor media, website content, print
advertisements and email blasts increasing physician referrals to the cancer center 300% quarterly.
Created annual reports, physician directories, website content, patient brochures and physician fact
sheets after comparative analysis of communications from national competitors.
Managed projects to deadlines and budgets ensuring brand consistency using AP and internal style
guidelines.
2009-2011, Marketing Director
Affinity Biotech, Inc.
Assisted in increasing revenue 900% by assisting in restructuring to a national specialty pharmacy by
spearheading regulatory compliance, sales and marketing initiatives.
Negotiated resolutions with state Medicaid programs recovering more than $1.5 million in back
reimbursements.
Managed sales team and comprehensive marketing events in 28 states.
Oversaw vendor, government and private insurance payer relations.
1999-2009, Marketing Director
TekAd Marketing Communications
Created and managed integrated marketing campaigns by providing technical and advertising
copywriting, design, photography, videography and website development for clients in the import/export
and chemical manufacturing industries.
Played a key role in taking one basic manufacturer to top supplier in concrete construction chemicals
nationwide by providing technical writing for all print and web content and customizing it for their 1,700
distributors.
1997-1999, Marketing Director
Wolf Photography
Increased revenue 200% each year.
Directed marketing initiatives to corporate and advertising agencies, including direct mail development,
sales presentations, video/photography productions and website development.
Procured candidate for company buy-out.
1994-1997, Vice-President
Express One of KC
Managed Kansas City office overseeing all departments.
Increased customer base by 150% each year by delivering dynamic sales presentations.
Oversaw partnership relations with DHL Worldwide Express.
EDUCATION
B.S.E., University of Kansas, Lawrence, Kansas
Post-graduate work from University of Kansas, University of Missouri at Kansas City and Ottawa University
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