Marketing Sales

Alexander W. Mejía

Fremont, CA 510-***-**** ***************@*****.***

Qualifications for Marketing Management

Strategic, eCommerce marketing developer and leader who offers over fourteen years of expertise,

introducing innovative campaigns and materials to enhance product, service and company vision.

Provide teams with guidance, motivation to exceed goals. Marketing tested, production ready.

Areas of Expertise

Corporate Marketing Search Engine Optimization (SEO) Lead Generation Direct Marketing

Customer Relationship Management (CRM) eCommerce Customer Loyalty Subscription Base

Corporate Contributions

Crafted a lifecycle plan, resulting in over a 100% revenue-subscription lift from $3 to $6.5 million.

Developed an integrated email & Search Engine Marketing (SEM) program focusing on Organic

campaigns, generating an increase of 15% of qualified leads – returning nearly $10M in sales.

Established a Green Technology corporate differentiating strategy – rebranding the company.

Assisted in orchestrating a major international event, hosted by the country’s President.

Coordinated the sales lifecycle of a Warehouse Management System (WMS), increasing revenue

generation from $333K to $1.2M annually.

Shortened Return on Investment (ROI) cycle and built top performing marketing, vendor teams.

Professional History

Symantec Corporation 2009-Present

Senior Director of Marketing: Developed and managed effective eCommerce strategies and campaigns,

increasing conversion and improving customer experience – resulting in over a 100% lift in revenue.

Forecasted and managed a 2.5 million dollar marketing-spend for the subscription-base budget.

Produced an email lifecycle with varying call to action (CTA) treatments from delivery to loyalty.

Optimized the design, content and layout of all acquisition and retention email communications.

Glacier Bay, Inc. 2008-2008

Director of Corporate Marketing: Created Green Technology company image and venture capitalist

strategy. Formed high-level messaging strategy. Proposed minimum 750K budget. Orchestrated an

international trade show and briefing agenda. Managed and mentored marketing team.

Revamped the marketing collateral library, including an arsenal of brochures and product sheets.

Spearheaded public relation activities, including press releases – increasing company recognition.

Initiated high-level brand-image campaign, leveraging CNN national network and local networks.

Sanmina-SCI Corporation 2006-2008

Corporate Marketing Manager: Cultivated a lead generation and ROI program. Launched an email and

SEO campaign, establishing benchmark and control group metrics coupled with A/B/Multivariate

testing and monthly evaluations, targeting search engines like Google, Yahoo! and MSN. Assisted in

orchestrating a plant grand opening in Latin America, securing Mexico’s President as keynote speaker.

Created subsidiary marketing plans, websites and collateral including brochures, data sheets and

presentations – resulting in a cohesive corporate image.

Resume Continues…

Alexander W. Mejía

Page Two 510-***-**** ***************@*****.***

Professional History-Continued

Managed the largest global, lower-cost country (LCC) division, Mexico. Utilized research analysis

to create a differentiating, integrated messaging strategy that helped increase sales revenue to $3B.

Developed novel sales kits, including a Lean Six Sigma brochure and billboard campaign.

Managed biweekly e-marketing internal communications campaign, Newisys Flash, reaching nearly

100K customers, while maintaining tight deadlines.

Sage Software (ACCPAC Division) 2002-2006

Senior Product Marketing Manager: Orchestrated the development of external/internal eCommerce

marketing programs, including trade show selections, campaign management, collateral, web content

and the introduction of sales strategies with novel sales tools. Championed all supply chain initiatives.

Negotiated and solidified a modular WMS channel OEM agreement/contract with Radio Beacon

Inc., trained the business partner community and visited customer and business partner sites.

Conducted introductory and technical level training, leveraging on-site visits, Web presentations

and tradeshows. Delivered outstanding tradeshow results – averaged 70+ qualified leads per show.

Chaired the WMS/EDI team: Quality Assurance, Technical Support and Professional Services.

Oracle Corporation 2000-2001

Senior Marketing Product Manager: Directed eCommerce presales communication for the CRM telecom

vertical. Introduced family-level collateral, including static demos and presentations.

Delivered training sessions to dedicated sales team and managed the CRM website, internal links.

Integrated the e-Business Suite, encompassing db, ERP, CRM and Foundation applications.

Hewlett-Packard Company 1997-2000

Marketing Program Manager: Coordinated a $1.8B Enterprise Software Solution, OpenView, ensuring

the quality delivery of integrated e-Services, e-Learning messages – while delivering executive briefings.

Introduced marketing strategies and procedures for delivery by cross -functional teams.

Secured and administered an initial $500K eCommerce, e-Learning budget.

Supply Chain Product Manager/Analyst: Spearheaded the allocation of a $500K software application,

i2. Developed procedures for the rollout of a legacy platform to a state-of-the-art SAP platform.

Built cross-functional teams, managed supply chain models and introduced allocation processes.

Established reserve quantities (CAPS), approved incremental requests and minimized inventory.

Education/Technical Skills

Master of Business Administration (MBA) in Marketing and Management: University of Illinois at

Urbana-Champaign (UIUC), Allied Signal Fellow, Completed 15 of 20 months

MBA, UIUC Study Abroad Program: ESADE University at Barcelona, Spain, 2nd year of B-School

Bachelor of Science (BS) in Marketing - Summa Cum Laude: Golden Gate University (GGU), GGU

Scholastic Scholarship

Proficient in MS Office Suite, Apple SW, email ESP, Yahoo! Index Tools Analytics, WMS, EDI, i2,

Goldmine, Visio, Intranet, Internet

Fluent in Spanish

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