Marketing Project Management

Michelle Winchester

*-**** ****** ********, ********, QC / 514-***-**** / *********.**********@*****.***

Trilingual: English, French, Spanish

SUMMARY

Detail-oriented marketing coordinator passionate about building productive relationships with

clients, partners and team members. Firm grasp of how to leverage both inbound and outbound

marketing strategies to develop and grow customer base. Superb communicator who emphasizes a

mix of online and offline marketing strategies. Strong drive to become an expert in all assigned

projects. Exudes energy and confidence to excel and deliver.

HIGHLIGHTS

Excellent written and verbal communicator Social media marketing

Start-up background Creative

Fluent in French & English Digital advertising

Enthusiastic team player Brand development

Project management Skilled in Microsoft Office

EXPERIENCE

2012-2013 English Language Instructor

City of Deauville Deauville, France

Contributed to relevant blogs, conferences and events both off-line and online

to increase brand awareness. Coordinated monthly and annual

marketing and community events, such as the annual Book & Music Festival.

2007-2012 Marketing Coordinator

Tennessee Tails Pet Sitting Nashville, TN, USA

Planned and negotiated media buys, including print and digital. Created an

official company website to facilitate interaction with customers. Developed

onsite body content, meta descriptions and page titles in support of SEO

strategies. Increased sales by 200% by launching a Google Adwords campaign

and implementing direct marketing strategies. Implemented and evolved high-

impact strategies to target new business opportunities and new markets.

EDUCATION

2014 D.E.S.S.: Business Management

HEC Montréal Montreal, QC

Coursework in: Marketing Management Human Behavior

Project Management International Business SME Management

2014 Certification: Inbound Marketing

Hubspot Academy

2014 Self-directed study: Social Media Marketing and SEM

Resulted in becoming part of the Top 30% of Elance.com freelancers in:

Social Media Marketing, Facebook Marketing and SEM

2012 Bachelor of Science: Business Administration French

Middle Tennessee State University Murfreesboro, TN, USA

Coursework in: Marketing and Management Minor in Spanish 3.6 GPA

LANGUAGES

English: Native French: Bilingual Spanish: Professional working proficiency

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