Sales Manager
Resume:
Sandra Witman
Bernville, PA 19506
Residence: 610-***-****
Cell 717-***-****
E-mail: ********@*******.***
PROFILE
Sales…Marketing…Account Management
Senior account manager with direct client interface and the ability to create client loyalty
above and beyond the sales relationship. Dedicated to providing high quality service and
performance within an exceptional company. Strong background encompassing
restaurant ownership and operation, sales, distribution, marketing, merchandising, and
staff motivation.
EXPERIENCE
SKW Consulting 2005 – Present
Restaurant & Foodservice Consulting
Consultant to independent & multi concept operators in the Central PA and North
Carolina/ South Carolina regions, specializing in start-ups and streamlining existing
operations
Reinhart Foodservice October 2013- August 2014
Business Consulting Manager
US Foodservice, Allentown, PA 2007 –September 2013
Business Consulting Manager
Work with our sales people, management team and a broad range of accounts including
independent restaurants, schools, colleges and assisted living facilities. Goals each day
are to assist our existing and potential accounts in creating an environment that will
facilitate growth and show them how to be a successful operator in the current market
conditions. Work closely with our sales team as a coach to help them expand, grow their
revenue and create self confidence in their abilities. Involved in all activities related to
accounts including planning sales meetings, food shows and office visits.
Sysco of Central PA., Harrisburg, PA 1997-2005
Director of Business Development 2003-2005
Responsible for conceptualizing and organizing new department within company that is
charged with developing relationships and growing business with new and top level
existing accounts. This group consisted of category specialists and corporate chefs.
Duties include organizing customer tours, specific account shows, trade show and sales
meeting presentations as well as directing day to day functions of the team. This team
was been responsible for significant sales growth within the company during my tenure.
Sysco Brands Manager 2001-2003
Responsible for the growth and expansion of Sysco brand sales. This included all of our
corporate brands and branded concepts. Efforts produced a significant increase in brand
percentage…resulting in increased revenue for the corporation.
A large part of this position was the opportunity to become very familiar with our
manufacturers and brokers while developing a close working relationship with them.
Sysco Sales Associate 1997- 2001
Expanded customer base in central Pennsylvania area, increasing sales in existing
accounts as well as developing new accounts. Business in these territories grew 30
percent during this period with profitability increasing at a directly corresponding
percentage.
Consistently recognized as a top producer within the company, exceeding sales and
margin goals on a monthly basis.
Assisted customers with creating promotions, developing new menu ideas and in general,
becoming their outside resource person for ideas and motivation.
Susquehanna Valley Country Club, Selinsgrove, PA. 1993-1997
Executive Chef/ Assistant Manager
Working with club manager, created a team that facilitated the streamlining and
expansion of operations within this private club setting.
Duties included revamping of standard menus, expanding outside function base,
developing internal operational systems, special event coordination and staff training
Food and beverage revenue increased 40 percent during this period of time.
Haddon House Foods, Medford, NJ 1988-1993
Sales Manager
Supported existing accounts and had responsibility for new account development in
department and specialty stores as well as supermarket chains.
Introduced new products, presented sales seminars, merchandised in store displays and
participated in national trade shows.
Served as liaison between corporate office and regional sales force, including publishing
of internal newsletter and on-site merchandiser training .
Territory sales increased 35 percent during this period.
Simply Scrumptious, Reading, PA 1983-1988
Owner & Operator
Owned and operated restaurant/catering business that focused on corporate and private
clients in the Reading area.
Sales of 1.3 million in final year of operation.
Developed a sales, marketing and support strategy geared to specific client needs; while
at the same time coordinating internal operations.
EDUCATION
Associate Degree, Business Administration, UCSD, San Diego, CA
Dale Carnegie Sales Training Course
Certified Culinary Professional
SELECTED ACHIEVEMENTS
Board of Directors, Les Dames Escoffier, Philadelphia Chapter
Presenter at NASFT seminars and Sales Training seminars
Founding member, Susquehanna Valley Food Professionals
Guest Lecturer, Albright College, HACC and PA. College of Technology
Mentor, Harrisburg Area YWCA Women Who Work program
Mentor, Women to Women program w/ Chamber of Commerce, Berks county
References available upon request
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