Sales Marketing

DEAN THORNBERRY

*** ****** ****** ************, ** 43147

614-***-**** . ***************@*****.***

SUMMARY

Marketing Professional with Executive Sales and Marketing experience across

a broad range of industries including commercial products, industrial

machinery, building products, packaged goods, and cloud software solutions.

Multiple awards given for creating and selling innovative products with

unique value propositions that result in new business growth. Experience

with domestic and international market development, portfolio development,

consumer experience/satisfaction, and marketing communications. Skilled at

working across functions with R&D, Operations, Finance, and Strategic

Accounts.

SELECTED ACCOMPLISHMENTS

. Grew industrial BRIC (Brazil, Russia, India, China) markets by $25M

within first two years through the implementation of alternative brand

strategies and product marketing initiatives - IDEX

. Increased global parts and service revenues by $5.5M in first year

through the commercialization of industrial aftermarket strategy - IDEX

. Grew commercial lighting fixtures product category by $35M through new

products and technology platforms - Acuity Brands

. Accelerated hardware category growth by $80M with new products sold

through Home Center, National Retail, Hardware, and Professional sales

channels - Werner

. Improved sell-through, reduced inventory and maximized retail space with

a merchandising program that generated $10M of new business at DIY/ Home

Centers - Ply Gem

PROFESSIONAL EXPERIENCE

GSW, A Division of Inventiv Health, Columbus, OH 2013 to Present

VP, PRODUCT MARKETING, iQ GROUP

Product marketing lead specializing in cloud software solutions and

interactive digital media focused on creating innovative products and

services. Managed a staff of 5 reports at one of the largest full service

healthcare communications agencies with over 200 clients worldwide.

. Provided leadership in marketing strategy, product definition, and all

marketing communications activities to enhance company revenues and

profitability.

Achievements at GSW:

. Conducted product launch of iQ products targeting mid to low-end market

utilizing direct mail, press releases, job stories and advertising.

Achieved incremental sales of over $1.5M.

. Installed consistent, focused advertising campaign based on 360 feedback

generating 1600 leads for North American and International markets.

Ply Gem Incorporated, Roanoke, VA 2011 to 2013

DIRECTOR, PRODUCT MARKETING

Marketing director for $400M building products manufacturer. Key strategic

marketing role responsible for defining marketing strategy, including

product offering, brand positioning, distribution and promotion to expand

customer base, drive increased market share and overall success of the

business.

. Provided leadership for brand marketing and product management to direct

the overall strategic plan for product lines (including new product

development, SKU revitalization or rationalization) to ensure portfolios

have necessary depth and breadth while maintaining financial

effectiveness.

. Identified opportunities for profitable growth, including but not limited

to new categories, markets, geographies, products, terms of sales, or

other approaches.

Achievements at Ply Gem:

. Streamlined production effectiveness, customer support and developed new

product architecture that resulted in $30M savings and improved order

fulfillment by 20% through rebranding initiative.

. Led online branding improvements and generated over 5,000 new leads with

designers, architects, and remodelers through the implementation of

interactive online tools.

IDEX Corporation, Chemical, Food and Process, Mansfield, OH 2008 to 2011

DIRECTOR, MARKET DEVELOPMENT

Global director for multi-brand industrial products business unit with

$200M in annual sales.

. Led commercialization efforts for new products and channel programs

within domestic and international industrial markets.

Achievements at IDEX:

. Achieved $1M in first year sales of new pump technology through the

successful launch and commercialization of AirVantage , Energy Saving

Technology.

. Achieved IDEX Commercial Excellence Award, 2010.

. Awarded Frost and Sullivan and Pumps and Systems, Innovative Product of

the Year, 2010.

Acuity Brands, Granville, OH 2004 to 2008

PRODUCT MANAGER, HOLOPHANE OUTDOOR LIGHTING

Product Manager of $90M outdoor lighting product category for decorative

outdoor streetscape and commercial landscape equipment for municipal and

commercial construction markets.

. Specified market requirements for current and future products and drove

solutions set across development teams.

Achievements at Acuity Brands:

. Re-launched a failing product line and grew it to become 20% of overall

business in 3rd year.

. Planned and executed the introduction of new LED outdoor fixture line,

which delivered $2M in first year.

. Improved new product time to market from 27 months to 6 months within

product category.

Werner Company, Greenville PA 2002 to 2004

PRODUCT MARKETING MANAGER

Product manager for $265M climbing products category. Broad scope of

responsibility including P&L accountability, strategic market planning,

business development, project management, sales forecasting, marketing,

development of sales support materials, and pricing.

. Product and channel management responsibilities involved home-center/

DIY, general merchandise, hardware, and professional paint wholesaler

distributor channels.

Achievements at Werner:

. Generated over $80M of new product sales in three years with company.

. Awarded best new product at International Hardware Show, Chicago 2003.

. Awarded most innovative new product at International Builders Show (IBS),

Las Vegas, 2004.

EDUCATION

Youngstown State University, Youngstown, OH

Williamson School of Business

The Ohio State University, Columbus, OH

B.A., Advertising,

MILITARY

US Army Active Duty and Reserves

Commissioned Officer, Infantry, Airborne

Contact this candidate