Sales Marketing
Resume:
RAY BEHARRY
Highland Mills, NY ***.*******@*****.***
VP STRATEGIC CLIENT SERVICES, HEALTHCARE
Senior Marketing, Product Development and Sales Leader who drives revenue, profitability and market growth
across broad product portfolios in highly competitive technology markets. Exceptional at identifying and
successfully launching home run products with award winning creative marketing and new media campaigns. A
change agent with a track record of turning around underperforming businesses, products and teams and making
them the best.
CORE COMPETENCIES: Strategic Marketing Planning/Execution, Product Innovation/Leadership, Public
Relations, B2B/B2C, HCP, DTC, Consumer Marketing Strategy, Branding/Brand Loyalty, SEM, SEO, Digital
Analytics, Online Sales/Advertising (Web, Mobile, Social Media), Marketing Communications, KPIs, Budget
Responsibility, Segmentation, Pricing Models Cost Per Click (CPC), Cost Per Acquisition (CPA), Cost Per
Thousand (CPM), Real Time Bidding (RTB ), Copywriting, Client Relations, CRM (Salesforce.com, Saleslogix),
Software as a Service (SAAS), Agile/Scrum, HIPAA, FDA, CMS, Reimbursement, MS Office Suite
CAREER ACCOMPLISHMENTS
Increased sales at client accounts 20% YTY in a flat market : Drove a disciplined marketing approach to
deliver superior customer experiences. Leveraged existing client relationships and drove traffic via Integrated
Marketing Campaign: web presence management, SEO/SEM/SMM, radio, print and community outreach.
Increased traffic 350% & sales 12% for a $1B brand in a flat market.: Leveraged market insights to
develop Unique Selling Proposition for Stryker’s knee product portfolio. Developed integrated marketing
campaign with traditional and new media elements. Launched Get Around Knee campaign web, print, TV, radio
ads and iPad app.
Launched 4 new products, exceeding overall sales goal by 180%: Utilized Customer Journey Mapping to
gain insights and create unique marketing campaign to reach Influencers of Users (family members, friends).
Developed brand advocates creating emotional ties to the brand through unique reward program. Reinvented go
to market strategy and created new consumer market segment gaining key market insights from 95% female
customer base.
Drove revenues from $40M to $120M leading all marketing divisions for growth and competitive
conversions: Launched 4 game changing products in record time. Set new standards for product launch, go to
market tactics, and profitability. Earned Outstanding Marketer of the Year Award and Gallup Great Workplace
Award, reserved for top 12 managers in the company.
Developed market research plan to generate $250M in new revenues: Offered actionable insights to deliver
new business strategy via new sales channel and consumer outreach, utilizing traditional and new media
channels, including social media, digital marketing, and influencer campaigns
Grew territory revenues 22% (from $36M to $44M) in flat market : Personally recruited and cultivated 18
President’s Club winners by determining each rep’s personal motivators and tying to sales goals. As a result,
100% of reps were above quota and Earned World Class Sales Leader Award as well as Gallup Great Workplace
Award, reserved for top 12 managers in the company.
Conceived and presented plan for iPad roll out to an 800 person sales force ($1,000,000 budget):
Leveraged knowledge of Agile/Scrum software development methodology to conceive, develop, and launch over
10 iPad apps creating high impact tools for reps to engage customers, comply with regulatory requirements for
control of sales and marketing collateral and reduced paper clutter & costs.
Conceived and launched the first website to sell PCs online. Increased sales from $500M to $1B: Ran an
internal agency and created 2 new brand entities to manage the channel (VARs), Direct high end, Direct mid
tier, and QVC. Partnered with Intel, Microsoft, AMD to deliver product road map that catered to various
channels. Rebranded $200M high end consumer brand and launched into SMB and Enterprise sales. Launched
over 20 new award winning products and services.
RAY BEHARRY PAGE TWO
CAREER ACCOMPLISHMENTS (continued)
Reduced operating costs 20% and increased speed of delivery up to 50%: Conceived and presented plan for
web based back office software systems. Leveraged knowledge of Agile/Scrum software development to launch
software platform to improve efficiency and reduced lost inventory.
PROFESSIONAL EXPERIENCE
INTEGRATED BUSINESS MANAGEMENT, LLC, Hoboken, NJ 2014 Present
Executive Director of Marketing & Digital Brand Strategy
Independent consultant/thought leader/creative strategist providing market research, corporate branding, competitive
differentiation and messaging, developing unique go to market strategies for start ups and small/mid sized
companies in retail, B2B, non profit. Develops brand strategy, and monetizes web/social media. Partner with
multiple agencies to deliver unique, compelling customer experiences that drive revenue.
STRYKER, Mahwah, NJ 2004 –
2014
Group Product Manager/Sales Manager NY Metro
For this $9B Fortune 400 medical technology leader, recruited to launch and revitalize a product portfolio as part of
a turnaround strategy. Quickly promoted to lead 4 product managers. Again promoted to turn around
underperforming NY territory with 22 sales reps. Transformed the position, utilizing marketing strategy &
B2B/B2C tactics to accelerate revenue, share and margin.
OTICON, INC., Somerset, NJ 2002 – 2004
Product/Brand Manager
For this Digital and Wireless Hearing Technology company, created a new business strategy for US product offering
in high volume segment. Led a global cross functional team in new product development and marketing
communications.
GLOBIX CORPORATION/MAIL.COM, New York, NY 2000 – 2002
Senior Product Manager
Recruited by VP Marketing of this Global Internet and Application Services Provider to manage $ 10M budget and
commercialize Hosted Microsoft Exchange SaaS.
QUANTEX MICROSYSTEMS, Somerset, NJ 1995 – 2000
Director of Product Marketing
Recruited by CEO of this multinational computer technology company to lead 16 product managers & engineers for
one division and oversee product management/development for $1B parent. Managed all aspects of upstream and
downstream marketing for mobile, desktop, workstation, server, software, services and peripherals.
EDUCATION
MBA, Marketing, 2005, UNIVERSITY OF PHOENIX, Phoenix, AZ
BS, Exercise Science & Sports Marketing, 1998, RUTGERS UNIVERSITY, New Brunswick, NJ
LEADERSHIP DEVELOPMENT
Certificate in Digital Marketing, 2014, SCPS, NEW YORK UNIVERSITY, New York, NY
Stryker Executive Leadership at Harvard, 2008, HARVARD BUSINESS SCHOOL, Boston, MA
Strategic Marketing Certificate, 2006, KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN
UNIVERSITY, Chicago, IL
COMMUNITY SERVICE
Brand Strategist/Grant Manager, Taproot Foundation, New York, NY
Professional Mentor, TeamUP Program, Rutgers University, New Brunswick, NJ
Co Founder, PartywithPurpose.org, Hoboken, NJ
Firefighter, Public Relations Officer, Woodbury Fire Department, Highland Mills, NY
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