Sina Dadras
http://ca.linkedin.com/in/sinadadras **********@*****.***
http://www.sinadadras.com
Introduction: Seasoned, results-oriented Marketing Communications
Professional with over 14 years' experience in all aspects of marketing,
communications, brand building, social media marketing, operations, product
management, Supplier-Vendor communications, Private label implementation,
administration, budgeting, planning and implementation. With a background
experience as an educator, I exhibit strong interpersonal skills and a
unique capacity to inspire individuals to achieve a greater role.
Professional Experience:
Marketing Communications Manager Promate Technologies Ltd. - Dubai, UAE
March 2012 - June 2014
Responsibilities: A global lifestyle Technology Manufacturer, Reporting to
CEO, Leading a team on 25, Brand Management, Budget Management (MDF),
Campaign Management, Agency Relations, Consumer / Retail Marketing, Event
Marketing and Tradeshows, Social Media / Digital Marketing, International
Marketing, Marketing Plans, Media Buying / Planning / Relations, New
Product Introduction, Packaging Design, Product Development, Product
Management, Project Management, Promotions, Public Relations, Public
Speaker and Certified Trainer, Staff Management, Private Label
Implementation, Multilingual Marketing, Pre-production Marketing, Marketing
through international Awards and Product Marketing.
Achievements: . Enhance a Y/Y 50% growth on Company Revenue. .
Establishing in-house design team consisting of a team of 25 designers,
photo / videographers, copywriters, product marketing, packaging engineers
and translators. . Total number of people trained directly: 2000 pax in
2013 . Trade shows and Events in: Argentina, Brazil, France, Spain, Russia,
UAE, Qatar, Bahrain, India, Singapore, Taiwan, Hong Kong and China. . Plan,
apply and receive more than 10 international design and innovation awards
in 2013 from prestigious firms like, Germany IF Product design award, Japan
Good Design award, Taiwan Computex D&I award, USE CES innovation award,
Latin America Distree innovation award. Video Portfolio: link
Marketing Communications Manager Golden Systems Middle East - Dubai, UAE
October 2002 - March 2012
Responsibilities: A Regional Hardware and Software Distributor, Reporting
to CEO, Leading a team of 15, Brand Management, Budget Management /
fundraising (MDF from several different vendor financial sources), Campaign
Management, Channel Programs, Event Marketing and Tradeshows, Social Media,
Marketing Plans, Media Planning / Relations, New Product Introduction,
Project Management, Promotions, Public Relations, Loyalty Marketing, Gift
and Promotional items, ROI analysis.
Brands: ASUS, Epson, Intel, AMD, Logitech, Western Digital, nVidia,
Kaspersky, GFI, Gdata, Kingston, Gigabyte, Cooler Master, Kingmax, Zotac,
PNY, Leadtek, Axtrom Achievements: . Starting at 2002 with company
revenue of 19m USD, while company revenue reached 120m USD by 2011.
Marketing & Brand Director Axtrom FZCo - Dubai, UAE Jan 2006 - Feb 2012
Responsibilities: Reporting to CEO, Brand Management, Corporate Identity,
Brand intellectual property, Social Media, Digital Marketing, New Product
Introduction, Packaging Design, Product Development, Private Label
Implementation, and Pre-production Marketing, SEO, Google Analytics and
AdWords. Achievements: . Establishing brand identity and product range
to reach more than 80 different products in 5 years.
Marketing & Brand Director AVARDZ Loyalty Program - Dubai, UAE Jan 2009
- Feb 2012
Responsibilities: Reporting to CEO, Brand Management, Corporate Identity,
Brand intellectual property, Loyalty Marketing, Partner Engagement
Achievements: Reaching 34,000 members out of 720,000 targeted end-consumers
with Engagement Ratio of 4.7 % during a time span of 2 years.
Teacher of Digital Graphics University of Tehran - Tehran, Iran January
2000 - October 2002
Freelance Graphic and Multimedia Designer Freelancer - Tehran, Iran
January 1998 - October 2002
Graphic Designer Roshdieh Printing House - Tehran, Iran January 1995 -
January 1998
Education:
. Bachelor's Degree - Bachelor of Art - Drama Studies - Theater Stage
design - University Of Tehran
. Bachelor's Degree - Bachelor of Science - Computer Engineering (Hardware)
- University Of Tehran
Certificates: . Brand Sense by Martin Lindstrom - May 2005 . Advanced
Marketing by Professor Malcolm McDonald - May 2007 . Maximizing Results
From online advertising - GMR master class - June 2007 . Business Ethics -
June 2007 . Brand Management Middle East - March 2010
Awards: . First Place / 60 Seconds to convince / Salvador Brazil during
Distree Latin America / Sept. 2013 . Best Sales, Best Contribution, KINGMAX
Semiconductor Inc., 2011 . Best Marketing, Kaspersky Labs. Channel
Conference, 2009 . 1st prize, Web and Multimedia Design, the 7th Biennial
of Iranian Graphics Designers for "www.dadras.net" web pages. 2002 . Best
Poster Design, 17th Fajr International Theater Festival for the poster of
"Raghseh Kaghaz Pareh ha" (Torn Pages in Dance) play. 1998
Skills: Computer: MS Office package: Outlook, Word, Expert in Excel
Formula, Pivot tables, Etc... ? Adobe Collection: Expert in Photoshop,
Illustrator, Premiere, Medium Knowledge of After Effects and Flash ? Corel
Draw (Expert) ? Expert in Website management systems and Online sales / e-
commerce portals: Volusion, Shopify, Magento, etc... ?
Mobile Phone: +1-514-***-****