Social Media Manager
Resume:
SUMMARY
Lynne d An astute digital and social media strategist who has led cross-functional teams to
develop creative consumer content and community experiences both online and
Johnson mobile for popular media brands like Vibe, Spin, and Fast Company, as well as
for a range of B2C and B2B clients.
850 Jennings St. #1N
EXPERIENCE
Bronx, NY 10459
Content + Community Consultant, lynnedjohnson.com
New York, NY 2011-2014
*****@*************.***
Guided brands (and agencies) in digital and social strategy to develop
communications and content strategies to increase brand awareness and
influence purchase intent.
Twitter @lynneluvah
Linkedin Accomplishments
linkedin.com/in/lynnedjohnson ● Provided insight and creative concept for a community and content
Blog lynnedjohnson.com/diary
platform that won a client a new business pitch
Slideshare
● Developed a blog strategy that improved a client’s overall website traffic,
slideshare.net/lynneluvah
social media referrals, inquiries, and intellectual property downloads
Clients: 4Info, Buzzr, Heartbeat Ideas, Rubinson Partners, Social People,
Spotify, TagMan, TrekkSoft, WeAreSocial, Whispr Group
Director Digital & Social Media Strategies, Waggener Edstrom
New York, NY 2012-2013
Provided strategy and guidance to current digital projects and created
opportunities for organic growth with current clients, as well as worked on new
business pitches and RFPs, with a focus on insights, planning, strategy, and
execution.
Accomplishments
● Lead team to build successful event strategy launch of tech startups
Mozido and FOMO Sonar via Twitter
● Successfully sold in recommendations to clients based on industry,
competitive and customer research and insights
● Developed and launched internal social media trainings for staff
Clients: 3M, Data Direct Networks, FOMO Sonar, Honeywell, Infosys, L’Oreal
WOW, Microsoft, Progress Software
Senior Social Media Strategist, R/GA
New York, NY 2010-2011
Provided conceptual and strategic direction for community management, social
platform creation, and integrated marketing campaigns to internal teams and
clients.
Accomplishments
● Architected effective conversation strategies for digital campaigns with
creatives, technologists, and designers across various community
platforms and mobile apps
Clients: Converse, MasterCard, Pfizer, Lancome, L’Oreal Luxury, L’Oreal Paris,
Nike
SVP Social Media, Advertising Research Foundation
New York, NY 2009-2010
Responsible for content, brand and social media development and strategy for
the organization.
Accomplishments
● Built the ARF’s social graph to 3X what it was when I was initially hired
● Developed thought leadership platform and community interaction
around events that increased buzz and generated new members and
event attendees
● Planned revenue-generating events, such as social media workshops,
webinars, and bootcamps
Director Social Media, FastCompany.com
New York, NY 2006-2009
Responsible for overall content and community functionality and strategy, which
included strategies for audience development and communication through various
social networking sites. Initially hired as Senior Editor 2006, promoted to Senior
Editor and Community Director 2007, and then Director of Social Media.
Accomplishments
● Launched and maintained expert bloggers network of over 60 high-
profile thought leaders from various industries
● Developed roadmap with developers and designers for the launch of
FastCompany.com as a full, interactive Drupal community site
General Manager, New Media, Vibe/Spin Ventures
New York, NY 2002-2006
Managed day-to-day marketing, editorial, production, and sales operations, as
well as all business development and affiliate relationships; and sales, marketing,
and content synergy with magazines. Created strategic integration of music-
related events, print and other company properties into Web and mobile
opportunities. Initially hired as Vibe Online Editor in 2002, promoted to New Media
Manager in 2003 to lead mobile content development for Vibe and Spin
magazines, and then to General Manager in 2004 to profitably grow the digital
business for VIBE, VIBE Vixen, and SPIN.
Accomplishments
● Led team to double both traffic and revenue during my tenure by
developing engaging content and advertising experiences
● Managed team to develop revenue-generating, community-enhanced
apps on mobile handsets across providers
EDUCATION
Metropolitan College of New York, MBA, Media Management
College of Mount Saint Vincent, Advanced Certificate, Multicultural Studies
State University of New York, College at New Paltz, BA, English/Journalism
RECENT SPEAKING ENGAGEMENTS
“The Future of Augmented Reality and Social Media,” Pink Power
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Conference, Atlanta 8/2014
“The Future of Augmented Reality,” Webvisions Portland, 5/2014
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“The Future of Augmented Reality,” Webvisions New York, 4/2014
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