Management Quality Assurance

Parul Goswami

Address: D-**, Ayudh Vihar, Plot No. 3, Sector-13, Dwarka, New Delhi 110075

Phone: +91-(0-11-451*****; +91-(0-971*******, Email:

*****.*******@*****.***

(Indian Citizen, Born on 1st March 1987)

CAREER HIGHLIGHTS

MBA (Full time) + BA (Mass Comm) with more than 3.5 yrs of experience in

Online Product Management, Web B2B and B2C applications, various Online

verticals, E-Commerce, Software testing and quality assurance.

PROFESSIONAL EXPERIENCE

Provana India

Dec 2013 - April 2014

Senior Analyst

Roles and Responsibilities

. Analyse all policies and procedures to reduce redundancy, build

efficiency and increasing productivity of the client business

processes.

. Managing the system requirements as per the client needs and market

trends.

. Formulate various Standard Operating Procedures (SOPs) for the clients

and work on legal processes, workflows and detailed process maps.

. Responsible for keeping legal policies and procedures up to date with

client requirements on agile methodology.

BrandingBrandz IT Services

Aug 2012 - Dec 2013

Sr. Executive Marketing Communication

Roles and Responsibilities

. Managing internal and external communication for the organization.

. Worked on agile methodology with the design, content, development and

SEO teams to ensure a high-quality customer experience.

. Create PRD, FRD, MRD, SRS, Scope Document, etc for web applications.

. Handling SEO activities (On page optimisation), Social Media

Marketing, etc.

. Creating Email templates for Email Campaigning by targeting proper

segmentation.

. Responsible for generating MIS and Google analytics reports for top

management.

GETIT Infoservices

Dec 2007 - June 2010

Executive- Online Product Management

Roles and Responsibilities

. Responsible for requirement gathering and creating PRD (Product

Requirement Document), scope documents, functional specifications,

MRDs, FRDs (interface to Engineering/ QA), etc.

. Worked on number of online business exchanges responsible for

maintenance and Quality Control for the same.

. Conduct market research on industry trends and developments and

analyzing them.

. Optimized web site content, meta-tags, keyword phrasing, and keyword

density to improve organic search engine ranking pages (SERPs) by

search engines (SEs).

. Handling social media platforms: Facebook, Twitter, LinkedIn, etc.

. Highly rich keyword research (Google Adwords Tool) and selecting

product-specific keywords for PPC campaigns.

EDUCATION

Pristine Education, New Delhi

Certification of Business Analytics (Advance Excel, SPSS, R software, etc)

Guru Gobind Singh Indraprastha University, New Delhi

2010- 2012

Two years degree in Master of Business Administration (Full time)

Guru Jambheshwar University of Science and Technology, Hisar

2004 - 2007

Three years degree in Bachelor of Mass Communication

Jagan Institute of Management Studies (New Delhi)

Graduate Diploma in Journalism and Mass Communication

INTERNSHIP AND ACTIVITIES

. Training in Newgen Software Technologies Ltd. from 1st Jul 2011 to

31st Aug 2011 as Marketing Research Intern.

. Participated as a Volunteer in Commonwealth Games Delhi 2010 at Games

Village.

. Training in All India Radio in 'News Service Division' with various

activities related to news Preparation and broadcast.

PROJECT UNDERTAKEN

. University Project on "Market Research & Customer Satisfaction Survey

on Newgen Software Products & Services"

. Completed three weeks project - "Mobile Commerce from the Consumer's

Perspective".

This was a research oriented project.

. Team Contribution on Survey Report - Online shopping buying behaviour.

TECHNICAL SKILLS

Operating System - Microsoft Windows XP/2007

Application Software - Advanced Excel, Ms Word, Ms-PowerPoint, MS Visio,

HTML, My sql etc.

Testing - Manual Testing: Black-box Testing, Smoke Testing, Issue Tracker

tool, DMS tool.

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