Manager Marketing

CURRICULUM VITAE

Kathryn Siân Schneider (Kate)

**** *. ***** **. *** #205• Katy, TX 77450 • 281-***-****(c) • ***************@*****.***

QUALIFICATIONS SUMMARY

Bachelor of Arts (Honors) Two Majors: English & Theatre, Film & Television Studies,

The University of Wales, Great Britain.

•Television, Radio and Newspaper Marketing & Promotions Management Experience • Website

Design & Social Media Marketing Management Experience • Sony Vegas Pro Video Editing & Software

Proficient • PhotoShop Graphics Software Proficient • Business Branding Experience • Business-to-

Business Sales & Marketing • Amadeus Proficient (Global Distribution System for Travel) • Sitefinity

Proficient (website management) • Wide Orbit Proficient (TV Traffic System)

CAREER HIGHLIGHTS

Designed and implemented The Entertainments’ section redesign for The Greensheet

newspaper in 4 markets (Houston, Dallas, Fort Worth and Austin) to increase revenue,

distribution and readership.

Designed & maintained Associated Travel’s Social Media Marketing Campaign, with Co-op

dollars negotiated and paid for by Celebrity Cruises & Travel Impressions.

Invented Associated Travel’s Tag “A World of Experience”.

Created branding for KLWB & KBCA TV Stations as “The CW “Cajun’s Watch” – “The CW Cenla

Watches”

Organized 3 successful ‘America’s Top Model Competitions’, with local competition winner

chosen to appear on National TV

2002 – 2003 Cash Call hostess 9pm nightly for KADN FOX 15/WNTZ Alexandria.

Director, Stage-Actor & Board Member for several prominent Lafayette Theatre Companies

Create Videos and online promotional “Trailers” to help advertise upcoming Theatre

productions

CAREER HISTORY

DOUGLASS MEDIA GROUP (The Greensheet Newspaper) ~ Houston, TX Feb 2013-Present

Marketing Promotions Manager

Responsible for Marketing, Promotions and Community/Special Events for 20 separate

Greensheet Newspaper editions, Online and Social Media in Houston, Dallas, Fort Worth and

Austin • Launched 2 successful sponsored promotional campaigns, Mother/Daughter Look A

Like & Ties N’ Tassels • Re-designed the Entertainments section of all 20 Newspaper editions &

Web Content in order to sell section sponsorship, increasing revenue, readership and

distribution in all 4 markets • Creating and implementing Promotional Strategies to grow

readership and increase Sales revenue with Sponsored Contests and events • Represented The

Greensheet and Douglass Media Group at self-created events, community functions, and

Special Events • Managing internal promotions / production of Front Cover ads and articles

online and in print• Newspaper print advert production & ad writing•

ACADIANA REPERTORY THEATRE (non-profit) ~ Lafayette, La Sept 2012-Present

Design & Marketing Coordinator

Designed, produced and managed successful Theatre marketing campaign 2012-present •

Designed and maintain company Facebook • Design marketing and promotional posters,

marketing pieces & all ART company artwork • Create ART Videos and online promotional

“Trailers” to help advertise upcoming productions (www.youtube.com/acadianarep)•

ASSOCIATED TRAVEL LLC. ~ Lafayette, La 2008 – Present

Support Staff & Marketing Assistant

Provided office support to 15 Travel Agents at a local Travel Agency • Design Agency Newsletter

(Constant Contact Marketing) • Designed and maintain company Website, Facebook, Twitter

and Pinterest Accounts • Designed, produced and managed successful ‘Social Media’ Campaign

2011-present •Manage agency marketing and co-op • Travel invoicing using ARC, ticketing

procedures, accounting, manage unused tickets, design and maintain in -office network website

• Front of Office Manager. • Experienced Amadeus (GDS), Televantage, ARC (Accounting),

TRAMS (Invoicing & Accounting) and Sitefinity User (website design) • Receptionist Duties

including multi-line phone •

THE CW TELEVISION NETWORK- KLBW/KBCA/KLFT ~ Lafayette, La 2006 – 2008

Director of Marketing & Promotions

Marketing, Promotions and Special Events Manager for 3 Television Stations • Buying Outdoor,

Newspaper and Radio Advertising - collaborating with the same to build market image and

reputation • Responsible for creating the branding campaign “KLWB THE CW - Cajun’s Watch”

and KBCA The CW - “Cenla Watches” • Creating and scripting various televised promotion

campaigns and commercials • TV production, commercial scriptwriting and production as well

as graphic designer for Billboards & Newspaper • Experienced Photoshop user & Sony Vegas

(editing suite) user • Experienced Camera Operator for In-House productions • Experienced

“Wide-Orbit” Traffic Management system user •

UNITED AMERICAN INSURANCE ~ Lafayette, La 2004 – 2006

Office Manager

Receptionist Duties including multi-line phone • Insurance claims processing • Payroll •

Processing customer policy payment • Following lapsed policy leads • Customer Service •

General office duties•

GUARANTY BROADCASTING ~ Baton Rouge, La 2003 – 2004

Director of Marketing & Promotions

Eagle 98.1 / Y100.7 / The X 104 / Country Legends 107.3. Marketing, Promotions and Special

Events Manager for 4 separate radio stations • Creating and implementing Marketing Strategies

• Represented brand-specific stations at self-created events, community functions, and

concerts • Managing 6 part time promotions / production assistants • Radio Commercial &

Promotion Spot production & scriptwriting•

REGENT BROADCASTING ~ Lafayette, La 2002 – 2003

Marketing Consultant

99.9 KTDY/97.3 THE DAWG/ PLANET 105.1/HOT 107.9/KPEL 1420 Business to business sales•

Building effective advertising campaigns • Creating and producing “ear catching” commercials •

Invoicing • Customer commercial Traffic scheduling • Customer Advertising presentations •

Sales Calls•

KADN FOX 15/WNTZ/KLAF TV ~ Lafayette, La 2003 – 2001

Director of Marketing & Promotions

Marketing, Promotions and Special Events Manager for 3 Television Stations • Buying Outdoor,

Newspaper and Radio Advertising - collaborating with the same to build market image and

reputation • Responsible for creating the branding campaign “FOX ROX” • Creating and scripting

various televised promotion campaigns and commercials • TV production, commercial

scriptwriting and production as well as graphic designer for Billboards & Newspaper •

Experienced Photoshop user & Sony Vegas (editing suite) user • Experienced Camera Operator

for In-House productions, “Laissez le Bon Temps Rouler” at Randol’s • Experienced Traffic

Management system user • CASH CALL Hostess 9pm nightly KADN FOX 15 / WNTZ FOX 48 •

• Promoted to: Sales, Traffic & Promotions Assistant - June 2001 – March 2002 KADN FOX 15

/ KLAF UPN / WNTZ FOX 48 • Assisting Promotions Director in Programming WNTZ FOX 48 by

programming Promo Spot spreadsheets into Traffic Software • General PR assistant duties.

• Receptionist & Administrative Assistant - July 2000 – June 2001 KADN FOX 15 & KLAF UPN,

Lafayette • Multi line phone operation in a busy television reception area, general office duties

• Cataloguing and distributing prizes to winners • Entering Prize winner information into

spreadsheets (MS Excel) and distributing winner reports (MS Word) • Customer / Viewer

Service • Filing and documenting winner information • Assisting business department with

pay roll • Distributing payroll and prize checks • Basic Traffic Assistant Duties •

EXPERIENCES / ADVENTURES

2013 – Director – World Premiere “A Place To Land” – Theatre 810 – Downtown Lafayette –

March, 2013 and Abbey Players Theatre (Encore Performances by request) May 2013.

2011 – Director – “The Complete Women of William Shakespeare” – Theatre 810 – Downtown

Lafayette.

2010-11 – Actress - Cody Daigle’s “William & Judith” at Theatre 810 – Downtown Lafayette and

a repeat performance at the Acadiana Center for the Arts.

2010 – Actress - Shakespeare’s “A Midsummer Night’s Dream” at Cite Des Arts – Downtown

Lafayette.

2010 - Member of the Acadiana Repertory Theatre - Stage Manager and Lighting Designer for

“NightFears” and “In Memoriam”, A.R.T.’s first two productions.

2001 – Actress - Abbey Players Theatre, Abbeville – Shakespeare’s “Twelfth Night” & Aaron

Sorkin’s “A Few Good Men”.

1997 - Presented with the Gold Duke of Edinburgh’s Award at Buckingham Palace by HRH

Prince Phillip, Queen’s Consort and HRH Prince Edward.

1992 – 1995 Cadet with the Royal British Army, Welsh Regiment.

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