Senior User Experience, Director of User Experience.

Jim Duong

****-* ******** *** #*** • Long Beach, CA 90807

(c) 714-***-**** • ********@*****.*** • www.jimduong.com

Professional Summary

I have advocated for the User and User Experience for over a decade in various leadership roles in User

Experience understanding the entire user journey utilizing quantitative and qualitative research. personas, use

case scenarios, experience maps, and other tools in the UX tool box as well functioning as primary project

management on large and small projects.

Experience

Five & Done Creative Group 2013 – Present

Director of User Experience

• Responsible for the agency’s User Experience strategy and freelance UX staff while collaborating

closely with designers, developers and project managers to shepherd UX vision throughout the

development process.

• Projects include mobile apps, responsive design websites, and marketing websites.

• Crafted the User Experience for Toyota.com Notebook using quantitative and qualitative user

research and an iterative collaborative UX process working closely with Toyota’s AOR, front end and

back end development agencies. Planned future roadmap for Toyota to include future iterations and

created the UX for a future single sign on system for Toyota.com.

• Oversee the creation of quantitative and qualitative UX documentation such as requirement

documentation, wireframes and use cases as well as conducting user research, user journey maps and

presenting directly to clients.

• Develop UX budget, timeline and workflows & contributing to new business, proposal processes

and presentations.

Duct Tape Digital 2008 to Present

User Experience Architect & Consultant

• Working both remotely and on site, creating UX documentation aligning with different

development methodologies to encompass responsive layouts, lean design and development principles.

• Creating prototypes using tools such as HTML, Keynote, Axure and Acrobat to validate UX

designs.

• Conducting original user research, A/B test and creating executive level documentation as well

actionable documents such as wireframes, requirements documentation and personas.

• Developed detailed Mobile app and game UX for Procter & Gamble, NYU and startup

organizations.

• Conducted in-depth quantitative and qualitative user and stakeholder research for Trident

University and assembled research into executive level and actionable responsive wireframes and

documentation.

• Created UX for Toyota’s SharePoint Intranet, collaborating closely with engineers at Toyota,

Hitachi and Microsoft to create a compelling front-end interface and user flow.

• UX / IA Services to clients such as Toyota, Scion, Lexus, Trident University, WB Games, Sony

PlayStation, Union Bank, FX, WB Games, Proctor & Gamble, and NYU for agencies such as 2Advanced,

Ayzenburg Group, and Big Block Industry.

Devious Media, Client: Sony Pictures Television, Culver City, CA 2008-2011

Vice President of Production

• Created original UX and global web strategy while supervising projects, authoring key platform

documentation for a global audience and scheduling of resources with US and global design and

development agencies for a project which encompassed 83+ regional websites on 6 continents in 30+

different languages for Sony’s cable television networks.

• Managed a US-based web production team of designers and developers as well as overseeing

global web development & design teams in Asia, Europe and South America.

Sony Pictures Imageworks Interactive, Culver City, CA 2008

Producer – Wheel of Fortune & Special Projects

• Hands-on development of websites and other web-based projects, including user flows, sitemaps

and wireframes for Wheel of Fortune and Sony Rewards. Education of team members of IA and UX best

practices.

SK+G Advertising, Las Vegas, NV 2006-2007

Director of Interactive

• Recreated SK+G’s interactive services group. Hired and managed team resources, vetted new

clients and projects, created budgets and proposals, pitch presentations, established a production process

for the group and managed the entire development cycle from pitch to testing, launch and delivery.

• Clients include Planet Hollywood Resorts, Palms Hotel & Casino and Four Seasons for projects

including complete website redesigns.

GSN, the Network For Games - Santa Monica, CA 2001-2006

Director, Digital Media and Interactive Entertainment (2004-2006)

• Responsible for all aspects GSN.com as well as Emmy nominated Interactive television

application production and development for both set top boxes and online experiences, working closely

with vendors to ensure a consistent and compelling User Experience

• Managed web development team as well as key online game designers.

• Led vendor selection processes for key business technologies and initiatives, such as web hosting,

website analytics, video streaming, email marketing platforms and website design.

Senior Manager – Interactive & Online Entertainment (2003-2004)

• Led the redesign and re-branding of GameShowNetwork.com to GSN.com, personally created

and coded all the XHTML & CSS as well as established the creative and visual design guidelines;

continuing maintenance of GSN.com

Producer – Interactive & Online Entertainment (2001-2003)

• Updated and maintained GameShowNetwork.com, created mini-sites to support on-air and online

promotions.

Sony Pictures Digital Entertainment – Culver City, CA 2000-2001

Associate Producer – TV

• Maintained Wheel of Fortune, Jeopardy, Pyramid and Game Show Network websites.

Technology Summary

UX Development Tools: OmniGraffle, Axure, OmniOutliner, Flash, Adobe Photoshop

Technologies: HTML, PHP, CSS, AJAX, Drupal, iOS, Android

Education

University of California at Riverside, Riverside, CA - Studies in Political Science

References

Upon request.

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