VP, Marketing Analytic & Information Management

Richard Rodriguez

********@*****.***

602-***-**** Cell 602-***-**** Office

Over 12 years of executive leadership experience for Fortune 500 firms focused on building trust and creating a culture of

operational efficiency and teamwork. Innovative development and application of customer-focused strategy and

solutions. Multi-directional ambassador for successful large-scale international projects. Fluent English and Spanish.

Professional Achievements:

AMERIPISE FINANCIAL CORP.

Vice President – Shared Services & Marketing Analytics – September 2006 – present

• Responsible for a Global team of IT Professionals in three regions with an overall budget of $14mm. Executive

responsibilities as follows:

Manage a Business Intelligence distributed hardware infrastructure with 41TB of data hosted by a strategic

Ameriprise Financial vendor which is leveraged for predicative analytics, reporting and direct marketing

campaigns.

Lead a team of Econometricians focused on Predictive Analytics used to exploit patterns found in historical

and transactional data to identify risks and opportunities for the central Marketing and Financial Planning

divisions.

Manage a production environment that is dedicated to delivering Direct Marketing campaigns for various

channels supporting multiple Ameriprise Financial lines of business and products.

Analytic reporting for various lines of business to assist with business decisions and direction.

Vendor Management & Relationship, Desktop Support, and Strategic Financial Forecasting

• Led a cultural change that was focused on continuous process improvement and work flow re-engineering. This

transformation in thought leadership and proactive quality control resulted in a 76% increase in production with a

20% improvement of on time delivery and a quality metric increase to 99.6% while decreasing expenses by 37%.

• Influenced the team to embrace new ways of analyzing their activities and seek out opportunities to decrease cost

and increase efficiency. This change in mind set enabled a substantial re-engineering generating savings of over

$400K per year.

• Led the inception of several division wide programs aimed at improving morale and increasing employee

engagement including the following:

Comprehensive reward and recognition program that had a multi-tiered recognition structure to ensure all levels

of effort were recognized appropriately.

Created the foundation for a Mentorship program that provided a full suite of mentor categories concentrating

on career advancement, leadership, and technical skill enhancements.

Fostered an alliance with a local nonprofit organization, Desert Mission, to increase corporate social

responsibility.

AMERICAN EXPRESS INTERNATIONAL – 18 years of service

Director – E2E Clearing & Settlement Process, GNS Business Group (June 2002-September 2006)

• Fully engaged in the strategic enterprise wide project since its inception, which sought to define long-term plans for

American Express’ card payment platforms. Interacted and influenced key Senior Management both business and

technology representatives to assist in delivering strategic enterprise initiative. Led the effort to create the strategic

business direction for a key credit card authorization platform, Global Authorization Network based on competitive

information and business needs.

• Processor owner of the Clearing & Settlement infrastructure where I managed $12mm per annum budget and $5-

$7mm per annum development budget. Ensured end to end management of critical business development while

interfacing with various business and technical organizations with a goal of implementing a high quality product

benefiting our customer base. Utilizing Six Sigma principles identified and implemented over $800K in re-

engineering savings in the first year of the program.

Richard Rodriguez

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• Formally responsible for American Express Global Network technical publication and standards. My team

maintained and enhanced network standards in existing areas (Authorizations, Fraud, Clearing and Settlement,

Authorizations) and updating the packaging of other communications which GNS partners need to conduct and

grow their American Express business and successfully launched what is now known as the GNS InfoNet.

• Created an MIS strategy which outlined a comprehensive approach to meet growing MIS needs with the business.

Influenced Sr. Management to fund Phase I of the MIS plan based on external consultant analysis and strategic view

of the MIS utility. This plan was then implemented by another leadership team and is providing significant benefit

to the business today.

Lead Manager – Infrastructure Release Manager, GNS Business Group (May 1998 – June 2002)

• Matrix managed resources across business units in my Release Management role. Partnered with all levels of

management from various organizations (i.e. Technologies, Finance, Marketing, Treasury, Legal, and Vendor

Management) both internal and external to GNS. These partnerships included, but were not limited to,

collaborating with the aforementioned resources to identify and scope a suite of requirements and manage them

through the Method/1 life cycle housed within a release.

• Infrastructure releases encompassed development for Mainframe, Distributed, and Web based applications. All

releases were implemented on schedule and at or below budget. With budgets ranging from $14-$20mm per annum.

• Involved in competitive research to determine best strategic positioning of new products introduced into our

division. The research allowed for an understanding of enablement challenges due to operational and technical

constraints. Utilized the Release process to complete a comprehensive vision of the enablement of certain products

(e.g. Purchasing Card, Corporate Card, Smart Card)

• Created business policies and data architecture standards that formed the framework for the GNS infrastructure

necessary to support our international Acquiring and Issuing partners and deliver the features/functionality that will

be critical to the success of this venture.

• Led the effort to establish a baseline-pricing model for the GNS Network Business. Provided thought leadership

and influenced Senior Management to provide the necessary resources to ensure success.

Formal Education:

Doctorate of Philosophy in Industrial and Organizational Psychology (expected 2016)

Grand Canyon University, Phoenix, AZ

Master Degree in Business Administration

Ken Blanchard College of Business

Grand Canyon University, Phoenix, AZ

Bachelor of Arts in Business Management

University of Phoenix, Phoenix, AZ

Emphasis in Total Quality Management

Professional Association & Certifications:

• CIO Executive Council Member

• Six Sigma Green Belt certification

• Direct Marketing Association Member

• The Data Warehouse Institute Member

• Vice-Chair LGI, John C. Lincoln Health Foundation Guild

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